A Podcast Showcasing Global Ghanaian Excellence

Why do marketing and sales keep pointing fingers? Mike Adonteng explains the "push and pull" model of inbound marketing and outbound sales and how to get both teams working together. * *Marketing is the "pull":* it builds awareness of the brand, product and organisation, which brings in inbound enquiries. * *Sales is the "push":* outbound work such as research and heavy lifting. SDRs often pick up inbound leads and pass them on to salespeople. * *The blame game:* each side s...

Most African businesses have a great product and almost no sales system. Mike Adonteng of Africa Sales Academy shows how to fix that. In this episode of The Sound of Accra, Adrian sits down with Mike Adonteng, founder and CEO of Africa Sales Academy and Ovule Consulting. Mike has worked in B2B tech sales since 2006, from SDR to account executive to sales leadership. Today he trains sales teams and leaders across Africa, the UK and Europe. What you will learn: -Why one salesp...

Full episode: https://youtu.be/Sl92NYMeS00?si=eALQf9kFCdw3VaPc In this short snippet, most tech professionals are not failing because they make bad money moves, they’re failing because they never define the next goal. Once the house is bought, the salary climbs and the first milestone is achieved, many are left asking what now? In this episode, Adrian breaks down the hidden financial mistake that keeps high earners stuck in reaction mode instead of building toward something ...

Full episode: https://youtu.be/Sl92NYMeS00?si=eALQf9kFCdw3VaPc In this short snippet, Michael G Donkor breaks down to Adrian a simple but powerful case. That the plan comes first, the investment comes second. If you are trying to build real financial security, but have not clearly defined the destination, you can end up on the wrong road entirely. He uses a clear driving analogy to show why so many people get stuck in reactive money decisions, then explains how financial adv...

Full episode: https://youtu.be/Sl92NYMeS00?si=eALQf9kFCdw3VaPc In this short snippet, Michael G Donkor breaks down to Adrian why most people do not have a budget, but rather that tthey have a wish list. He breaks down the mistake that makes money disappear even when your spreadsheet looks “good" and why the real fix starts with understanding your numbers right now. If you have ever wondered why you keep overspending despite setting clear categories for travel, drinks and eve...

Full episode: https://open.spotify.com/episode/3nuNpJrUeiXkRIuaG1Ckwr?si=QgC2RpNxRby5oUjqZlD4gA In this snippet, Adrian and Michael G Donkor, British-Ghanaian Financial Advisor to Net-worth Tech Employees, explore the importance of understanding your investor profile, as it can make or break your investments. *Special thanks to our Partners* Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://...

Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG Supercharge your media with AI thanks to Castmagic: https://www.castma...

Special thanks to our Partners Send money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22h Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388 Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG Supercharge your media with AI thanks to Castmagic: https://www.castma...

The Rise of Mobile Money in Africa: A Growth Shortcut In this snippet, we explore how mobile money has leapfrogged traditional banking in sub-Saharan Africa, transforming payment landscapes and creating new opportunities for digital growth. With insights from industry experts, understand why meeting customers where they are matters and how mobile money is shaping the future of financial inclusion. Key topics: The contrast between mobile money adoption in Africa and tradition...