In this episode of The Sound of Accra, Adrian sits down with Mike Adonteng, founder and CEO of Africa Sales Academy and Ovule Consulting. Mike has worked in B2B tech sales since 2006, from SDR to account executive to sales leadership. Today he trains sales teams and leaders across Africa, the UK and Europe.
What you will learn:
-Why one salesperson in a 100-person company is a red flag
-The difference between qualified and unqualified pipeline
-What a sales playbook is and why leaders should build it top down
-Why sales is about listening, trust and a servant mindset
-How a strong sales culture could grow Ghana’s economy
You will also hear his 3 H’s for hiring great salespeople (head, heart and hard work), what Talvara is building for Ghanaian and Nigerian SDRs, and the production line model he uses to think about manufacturing revenue. You'll also learn why founders hit a revenue ceiling when growth depends on referrals.
If you run a business, lead a sales team or want a sales career, this one is for you.
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Connect with Us
Website: https://thesoundofaccra.com
YouTube: https://www.youtube.com/@thesoundofaccrapodcast
Social Media: https://linktr.ee/thesoundofaccrapod
📧 Contact
Email: info[at]thesoundofaccra.com
🔗 Connect with Mike
👥 Linkedin: https://www.linkedin.com/in/michaeladonteng/
Africa Sales Academy: https://africasalesacademy.com/
Ovule Consulting: https://www.ovuleconsulting.com/
Talvara: talvara.io
Tech in Ghana: https://techinghanaconference.com/
🔗 Connect with Adrian
👥 Linkedin: https://www.linkedin.com/in/danielsadrian/
TIMESTAMPS
00:00 Episode trailer
02:28 Intro
02:54 Africa Sales Academy and Ovule Consulting
04:09 Building legacy and generational wealth
05:44 How Mike built a B2B tech sales career since 2006
08:38 Why he started Africa Sales Academy to train Africa's sales leaders
10:38 What Ovule Consulting does for UK and European businesses
11:45 Why African businesses neglect their sales process
15:11 What is an SDR, BDR and account executive?
20:18 Sales and marketing alignment: push vs pull
22:51 What African business owners get wrong about sales pipeline
24:28 How sales frameworks grew businesses across Africa
27:14 What is a sales playbook and why leaders need one
29:53 Why sales is not a sought-after career in Ghana
31:10 The sales skills behind Nkrumah, Mandela and Dangote
33:29 Everyone is in sales: listening, trust and a servant mindset
36:08 How to become an elite seller
36:55 Good to Great and the leaders who shaped Mike's career
39:03 Why great leaders know their team's stories
42:18 The 3 H's of a great salesperson: head, heart and hard work
45:28 How strong sales teams could grow Ghana's economy
46:32 What the Dash story teaches about sales and sustainability
49:39 Talvara: training Ghanaian and Nigerian SDRs for UK and US companies
52:19 The Revenue Growth Lab with Tech in Ghana
54:39 Final advice: manufacturing revenue like a production line
🎙 About the Podcast
The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian
Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.
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