* *Marketing is the "pull":* it builds awareness of the brand, product and organisation, which brings in inbound enquiries.
* *Sales is the "push":* outbound work such as research and heavy lifting. SDRs often pick up inbound leads and pass them on to salespeople.
* *The blame game:* each side says "we're doing our job" while pointing at the other.
* *The takeaway:* the best formula an organisation can build is a model where marketing appreciates the work of sales, and sales appreciates marketing.
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