THE GHANAIAN CREATIVE ARTS ECONOMY x MIKA ABRAHAM | 🇬🇭 THE SOUND OF ACCRA PODCAST S2 EP.7
The Sound of Accra PodcastJanuary 18, 202100:50:30

THE GHANAIAN CREATIVE ARTS ECONOMY x MIKA ABRAHAM | 🇬🇭 THE SOUND OF ACCRA PODCAST S2 EP.7

#mikaabraham #ghana #podcast

#thesoundofaccrapodcast #accra #creativearts #ghanaian

Visit for full show notes: https://thesoundofaccra.com/mika

Intro: 00:00
Bio- Mika Abraham: 3:19
Mika’s story: MTV, African Creatives, Ghana & Africa 5:10
Mika is given an Afrobreats column on MTV UK: 11:29
The Compozers: 13:23
Burna Boy: 13:50
Shatta Wale before Beyonce collaboration: 15:35
Showcasing homegrown UK & African talent on MTV: 18:00
Interviewing Davido, wiz kid and Jidena: 19:45
Mika’s email inbox blowing up!: 20:00
Journalists in Ghana: 22:00
Changing the narrivative of African music: 22:40
Homecoming and Creative Connect: 23:07
British Council Partnership: 26:36
Making a difference vs fun in Ghana: 28:20
Ghanaian Creative Economy: 29:59
Not everyone wants us to be a doctor or a lawyer: 32:14
Investing financially and facilities into creative crafts in Ghana: 33:43
Apple in Ghana and invested in African music / live-nation: 34:45
Apple & Music platform Collaborations with African artists: 36:07
The creative hub and money management: 37:50
Destroy and rebuild creative industry: 41:00
Google HUB, Artificial Intelligence & The Future of Ghana Talent: 42:00
Journalists attacking Africa / The New Free World: 44:41
Mika’s Ghana-driven Purpose: 45:08
What is ‘The sound of Accra’ to Mika: 46:36

Mika Abraham's great work ethic landed her awarding opportunities to work with amazing brands such as MTV, Live Nation, BBC, Apple Music, British Council and so much more. As someone who is pioneering through the creative industry, Mika Abraham unifies and bridges the gap between Africa and the western world and is on the radar as a pioneer of Creative phenomenons.

IN THIS EPISODE WE COVER

*Mika’s rise as a creative arts journalist and curator
*Why Mika resonates so much with Ghana and the creative economy over there and in Africa
*What drives Mika’s purpose and why the creative industry needs an overhaul not just in Africa, but possibly all over the world

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