He is a passionate advocate for African startups and entrepreneurs.
In this episode, Joannes takes us on a journey through his own entrepreneurial endeavours, from starting an e-commerce store selling African products to their transition into content creation on platforms like Instagram and YouTube. We'll delve into the reasons behind Joannes' shift in focus, his exploration of the African tech industry, and the opportunities it holds for both startup founders and investors alike.
Show notes: https://thesoundofaccra.com/joannes
Timestamps
00:00 Intro
01:02 Icebreaker
02:26 What is Authentic African and more about Joe
03:52 Africans should be the first to invest in Africa
05:00 The year of return 2019
06:06 Sierra Leone
07:20 Sandbox
10:10 Digital Africa Gold Rush
13:25 The rise of African Tech Startups
16:49 The Gold Rush
17:50 Authentic African
23:40 YouTube vs Instagram
25:35 Doing Vlogs and Instagram stories
28:40 Quitting well paid job and relocating to Ghana
32:20 Finding purpose in Africa with western skills
36:20 Working at Jumia vs Hulu
41:31 Advertising for Africa
44:10 Outsourcing Authentic African brand tasks
46:00 2023 plans - expanding the Authentic African brand
49:40 Outro
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Throughout the episode, Joannes shares his experiences and insights, highlighting the importance of diversity and inclusivity in the tech industry and the power of storytelling to make a positive impact.
We'll also learn about Joannes' day job, working with brands to find their audiences online, and how their expertise in marketing and content creation has shaped their entrepreneurial journey.
So whether you're a startup founder, an aspiring investor, or simply interested in the digital Africa gold rush, this episode is sure to provide valuable insights and inspiration.
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