How a Failed UK Drinks Startup inspired a Successful Food and Beverage Comeback
The Sound of Accra PodcastApril 30, 202500:30:09

How a Failed UK Drinks Startup inspired a Successful Food and Beverage Comeback

Many founders dream of overnight success stories, but Giuseppe’s journey is more familiar to most entrepreneurs: His first startup, Ooze Drinks, failed. Inspired by the shocking reality of food waste, Giuseppe eventually gave the UK food industry a second go, and created a health snacks line called Gusto Snacks using “wonky fruit” produce, along with co-founder Claudio Owusu. A financial grant from Shell Energy of £5,000 and early success in the Supermarkets spelled the beginning of eventual success for Gusto Snacks.

The relationships, missteps, and learnings from the first startup created the groundwork for his next venture.

Watch full episode: https://youtu.be/x8vm0MMpJWY?si=uVT5nKIBlujvgnJa


Episode Show Notes: https://thesoundofaccra.com/gustosnacks

🔗 LINKS

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🔗 CONNECT WITH ADRIAN
👥 Linkedin: https://www.linkedin.com/in/danielsadrian/
✉️ Email: adrian[at]thesoundofaccra.com


🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS
👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/
🖥️ Website: https://snackgusto.com/
📱 instagram: https://www.instagram.com/gusto.snacks/


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🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence to the African Diaspora and to the world at large!


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