The Rise of Podcasting in Ghana (Podcamp GH Community)
The Sound of Accra PodcastMarch 01, 2026
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01:55897.57 KB

The Rise of Podcasting in Ghana (Podcamp GH Community)

Hosted by Adrian Daniels
Adrian DanielsAdrian DanielsHost

On Africa Podcast Day Panel (February 12th, 2026), Adrian explores the rise of podcasting in Ghana, focusing on accessibility, industry maturity and the importance of consistency for content creators in Accra and throughout Ghana. This panel featured Nii Anang (Samson) and Mina Okuru Addico, was organised by Podcamp GH Community in partnership with DW Akademie.

Key Topics:

  1. Low barrier to entry making podcasting more accessible in Ghana
  2. The role of social media (Instagram, TikTok) in popularizsng podcasts
  3. Growth of Ghanaian video podcasts and multimedia presence in Accra and Ghana
  4. The "great wall" of podcasting: why most podcasts don't surpass 10 episodes
  5. Challenges and opportunities for new content creators
  6. Why consistency is key to podcast success
  7. The impact of industry maturity on podcast quality and audience engagement
  8. Podcasting as a gateway for content creation beginners
  9. The importance of staying committed despite initial hurdles


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Timestamps:

00:00 The Rise of Podcasting in Ghana

00:29 The Maturity of the Ghana Podcast Industry

01:30 Outro

Connect with Us

Website: https://thesoundofaccra.com

YouTube: https://www.youtube.com/@thesoundofaccrapodcast

Social Media: https://linktr.ee/thesoundofaccrapod


📧 Contact

Email: info[at]thesoundofaccra.com


🔗 Connect with Adrian

👥 Linkedin: https://www.linkedin.com/in/danielsadrian/


🎙 About the Podcast

The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Speaker:

Perfect.

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Good evening guys.

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um Yes, um I do agree with what Samson's been saying.

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I echo everything he's saying.

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um Low barrier to entry.

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I definitely agree with him on that.

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I mean, it's so affordable to start podcasting.

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mean, when you think about apps like Spotify for Creators and Afripods I mean, just like

Samson said, all you need is a phone to really get started and you can build up from

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there.

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I'll also say in terms of what's making podcasting a lot more popular in Ghana is that the

industry, well, if there is an industry, has become a lot more mature.

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So over time you've seen video being more popular and more present in podcasts.

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So, you know, when I started in 2020, video podcasts wasn't really much of a thing, you

know, compared to now.

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But now because of social media, you see Instagram, you see the TikTok, you see the clips.

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more more people are becoming familiar with the art form, with the media form of

podcasting.

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So what's happening is that more people are interested in getting into it.

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And as a result, we're seeing more podcasts pop up.

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But just because we're seeing more podcasts start doesn't mean we're seeing more podcasts

be consistent because there's one thing starts on the podcast and it's another thing being

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consistent with the podcast because what I like to call the great wall of podcasting is

that most people don't get past seven to 10 episodes.

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So we are seeing a lot more people start podcasts, which is fantastic, but we're not

seeing enough people continue to be consistent with their podcasts.

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But yeah, that's definitely one thing as well.

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And content creation as a whole is a lot more popular.

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know, one of the easiest ways to get started in content creation is podcasting, you know,

just as Samson said.

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So yeah, that's what I would say really, but Samson's really, you know, touched on all of

the key points there.