In this episode, Adrian Daniels sits down with Cyril Kwadzo, co-founder and CEO of Gold Coast Report (GCR), Ghana's largest podcast network. They discuss the origins and growth of GCR, the challenges and triumphs of building a podcast network in Ghana, and the importance of consistency and community in podcasting.
Cyril shares insights into the network's popular shows, the significance of live events, and the strategic partnerships that have helped GCR thrive. This episode offers a deep dive into the podcasting landscape in Ghana and the innovative approaches GCR employs to engage and grow its audience.
In this clip, we explore the following:
- The cultural relevance of podcasting in Ghana and its growth potential.
- Comparison of the podcasting landscape in Ghana with other African countries.
- The role of GCR in promoting and growing the podcasting ecosystem in Ghana.
Watch the full episode: https://youtu.be/ewz1iKZxAXs?si=AEzpL0kZYN2il-bP
Listen to the full episode: https://open.spotify.com/episode/594WFvUIsR7DfHLnnSh4OH
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About The Sound of Accra Podcast
Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life.
For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.
It's our mission to grow and establish global audience, and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide.
I'm kindly asking for your help. Yes, all of you. To leave a review on Apple Podcasts and Spotify, the most popular podcast platforms that you all listen to us on
[00:00:00] Yeah, it's time, it's resources, it's being prompted, the quality, it's the delivery. So many moving parts with podcasts. That's why I always tell people like this podcasting, you can't just get up and do it. Especially if you want to be excellent, there's so many moving parts.
[00:00:30] And when you kind of neglect some of those parts, that's when things can get messy. Of course, to get to where you are today, it's been quite a bit of work. What would you say is some of the challenges that you've had in terms of coming up?
[00:00:46] In terms of coming up. Has there been any kind of low moments that you've had? How long has it been running for again? So we are in year 8, if I believe. Yeah, I think we're in year 8. I'm half of them. I know right?
[00:01:01] No, but in terms of low moments, there's always going to be low moments to be very honest. We've had episodes where the mic was in turn on. We've had episodes where guests didn't show up. There's been, yeah, everything that probably could have happened has happened.
[00:01:18] And I think, or I hope I've gotten better at just understanding and appreciating that in as much as in that moment it feels like the lowest possible point. I don't know if you watched The Simpsons, but there's this clip where Homer goes,
[00:01:31] yet, this is the worst moments of your life yet. It can get worse. So that contrasts, does help. And as much as a low point, there's a much lower point waiting for you. So in the grand scheme of things, this really isn't that bad.
[00:01:44] So yeah, I don't know if that answers your question, but... That's perfect. That will do for sure. So I mean, I've experienced that as well, not turning the microphone on. I mean, I've had, turning the microphone up, that's not been an issue.
[00:01:59] It's more like not turning the video camera on. So I had one guest who is kind of image conscious and she realized the camera was turned on and I was like, sorry. But I had a backup iPad recording pointed at her. So I took some clips from that.
[00:02:12] But yeah, can relate to the moment. And then we've had power go out. It's like, everything's happened during the season, man. The light went off and then the generator went off. And then I had to use batteries to finish the recording. Exactly. So let's go there actually.
[00:02:29] What's the channel mean? There's doing the podcast. It's having a podcast, but it's having a podcast in Africa. Tell us a bit about that. Like because it is a different culture, Africans or Ghanis per se. I mean, the more you say maybe more traditional media, maybe TV,
[00:02:43] you know, okay, of course people are now more clients of social media, Instagrams, YouTube and stuff. How would you take, how would you see Ghani's take to podcast in terms of from a consumer perspective? So I am perhaps a bit more bullish on podcasting.
[00:02:59] I mean, kind of how to be if you're being in this space, right? Would it make sense? But I remember one of the very first decks or proposals that we worked on. The phrase I had in there was that ours is an oral tradition.
[00:03:14] And for me, everything our culture speaks to, it's oral. We tell stories. We share information by laughing, by personal and approval. All of that is oral. And what is podcast if not recorded? It's in our blood.
[00:03:32] It's really now just about figuring out or developing content that speaks to more people. That's really what it is, because I think our growth or our sustained growth is testament to the fact that when people discover us, when they tune in, they like what they hear.
[00:03:47] So there's definitely an audience in the market out there. It really is just going to be a function of time more people discovering us and then also creating content that also speaks to more people at the same time. So it's that balance that we keep trying to find.
[00:04:01] Yeah. Again, there's just so many moving parts. Again, people to discover you, visibility, marketing is just the answer. Yeah. It's like, I mean, we all kind of move into the business side of things very shortly. OK. One thing I love about Galka's report is the live shows aspect.
[00:04:17] I think you guys have got that spot on. Like we've sincerely a crowd, you know, how they do the live shows. And then you kind of like got maybe part maybe brand partnerships and then maybe Spotify, this is stuff of you guys.
[00:04:28] Just tell me to talk to us briefly about the live shows. You kind of like, you know, what the model is behind that? How do you are you purposeful about the live shows? I'm going to do maybe one or two live shows a month for it's just whenever
[00:04:41] you feel like you're on this.