How a Payment Provider in Africa Helped a Business Double Digital Sales in a Year

Now, I know you and the team have been building Pawa Pay for quite some time now.

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Has there been any interesting insights that you've kind of seen, like over the years?

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Has there been any really interesting use cases in terms of people using the Pawa Pay API,

you know, to kind of build, you know, interesting platforms or, you know, deliver value

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for their customers?

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Yeah, I think for us, like...

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You know, when you stand back and look at it, can see this trend which starts like in the

lower left and goes upwards to the right.

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And when you kind of take away the lens of weeks and days and months and you look at it

over years, it's really encouraging.

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But of course, it doesn't always feel that way in the moment, right?

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It's not just Pawa Pay it's not just working in Africa, but anybody who's building or

scaling a business or part of one, uh

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you see these setbacks and you see these hurdles.

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So what gives us a lot of confidence and makes us excited is that when we see the ability

to grow with our partners and changing your payment provider or entering a new market is

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a...

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It's really big deal.

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it doesn't sound like much, but it can cause disruption, challenges, lots of questions

about it.

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Is it going to be better?

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Is this a good idea?

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All of that.

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So when we see companies that come with us for like one flow in one country, and then

expand that to multiple flows, and then maybe expand it to multiple products, including

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bank payouts and mobile money collections, and then expand across markets for us, that's

like the biggest kind of recognition that we're, that we're

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we're doing something right.

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I can't say who, but I was speaking to a customer of ours earlier this year in West

Africa, which operates a business that they need recurring payments for, like kind of a

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subscription type model.

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And they said that prior to using Pawa Pay, 40 % of their...

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their monthly subscription was paid digitally.

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Once they migrated to us within a year, it went to 70 to 75 % paid digitally and their

renewal rates started to approach 90%.

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And like, look, this is like a little like kind of geeky case, you know, I'm talking to

you about the things that we're paying attention to, but it's a microcosm, which for us

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says, we like, we're a payments business.

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We make money every time payments go through our rails.

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So for us to grow, we

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to get more customers, but more importantly, we need our customers to grow.

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um And that's really fun to be part of.

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It's a beautiful win-win scenario, isn't it Aaron?

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The more they grow, the more you grow and it just becomes this spiral effect and then the

more they grow, the more they will tell others about Pawa Pay and they come on board.

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It's a nice little domino effect there which I'm sure must give you a real buzz.