Rocky Dawuni: A Story of Music, Advocacy, and the Power to Bring People Together | S6 Ep. 11
The Sound of Accra PodcastAugust 25, 2024x
11
01:00:5355.75 MB

Rocky Dawuni: A Story of Music, Advocacy, and the Power to Bring People Together | S6 Ep. 11

We sit with the incredible Rocky Dawuni in the penultimate episode of Season 6. We delved into his remarkable journey as a three-time Grammy-nominated singer, songwriter, activist and UN environmental ambassador.

Rocky's upbringing in Ghana, influenced by a mix of military, politics, and music, shaped his worldview and inspired his mission to create music that represents and unites communities. His belief in the power of music as a tool for social impact has taken him to influential platforms such as the United Nations General Assembly and COP 28, where his work was recognised by the Prime Minister of Barbados, showcasing the impact of his activism and artistry.

In this episode we discuss:

  • Embracing your roots: Let your unique upbringing and experiences shape your creative expression and drive your purpose.
  • Constant learning and growth: Maintain a mindset of continuous learning to expand your creative vision and adapt to industry changes.
  • Music as a force for change: Recognising the potential of music as a powerful tool for social impact and be mindful of the narratives it amplifies.

Show Notes

Today's show notes are available on: www.thesoundofaccra.com/rocky


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Follow Rocky Dawuni


Instagram: https://www.instagram.com/rockydawuni/


Website: https://rockydawuni.com/


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YouTube: https://www.youtube.com/user/RockyDawuniMusic


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Timestamps / Topics

00:00 Music shaping representation of culture, politics, and communities through reggae

05:01 Saudi activist's pivotal moment at UN General Assembly.

07:47 Supporting African voices and music at the Grammys.

11:06 Navigating changing music industry through personal journey.


Watch season 6 episode 10 with Christina Carmel:

https://youtu.be/sevakx0f5fk?si=3kzITaNZVcxla9tC


Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V


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About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life. 

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience,  and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide. 


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Workspace Global

[00:00:00] [SPEAKER_02]: Hey there everyone, I go by the name of Adrian Daniels and this is the Sound of Accra Podcast.

[00:00:04] [SPEAKER_02]: This is the show where we speak of top gardening founders, entrepreneurs and creators worldwide

[00:00:09] [SPEAKER_02]: with the aim of leaving you behind of meaningful takeaways that you can apply in your life,

[00:00:14] [SPEAKER_02]: business and career. For today's show notes I'd like you to head over to thesoundofaccra.com

[00:00:19] [SPEAKER_02]: forward slash rocky. That's the sound of accra.com forward slash rocky for all of

[00:00:24] [SPEAKER_02]: today's key wisdom nuggets, links and references from today's episode. If you're

[00:00:29] [SPEAKER_02]: watching on YouTube please hit the like button, hit subscribe, leave us a comment. Let us know

[00:00:34] [SPEAKER_02]: what you think of today's conversation. If you listen on Spotify, Apple Podcasts,

[00:00:38] [SPEAKER_02]: our five star review is very much appreciated wherever you get your podcasts.

[00:00:42] [SPEAKER_02]: I'd like to introduce today's guests. I'm joined with free time Grammy nominated singer,

[00:00:49] [SPEAKER_02]: songwriter, activist, I mean he does it all, producer. He's a goodwill ambassador as well

[00:00:54] [SPEAKER_02]: the UN and environmentalist for Africa. The one and only Rocky. Thank you. It's an absolute

[00:01:01] [SPEAKER_02]: honor to have you on the show. Pleasure to be on your show today. Yeah, thank you so much.

[00:01:05] [SPEAKER_02]: It was wonderful to kind of speak to your team and when they reached out to me and they wanted

[00:01:10] [SPEAKER_02]: to have wanted you to come on the show I was humbled and I was honored to have you in the

[00:01:14] [SPEAKER_02]: show. Just to find out what you've been doing and who you are and your kind of career

[00:01:19] [SPEAKER_02]: and what you've done this is pretty remarkable. Thank you. Thank you very much. Thank you. Thank

[00:01:24] [SPEAKER_02]: you for coming down. So just for those that don't know about you maybe within less than 60

[00:01:28] [SPEAKER_02]: seconds could just share with our wonderful audience out there who Rocky Dewan is.

[00:01:35] [SPEAKER_01]: It's a pretty difficult question to actually think of yourself in there as a person but

[00:01:42] [SPEAKER_01]: but you know the thing is that I was born here in Ghana. I'm a native of Ghana.

[00:01:52] [SPEAKER_01]: I grew up in Michelle Camp which is a military base right outside of Temma. So from a very

[00:02:00] [SPEAKER_01]: early age I was introduced to music on the radio and also it was also a time that

[00:02:07] [SPEAKER_01]: Ghanaian military was in politics. So there's a lot of politics there so I grew up in a mixture of

[00:02:14] [SPEAKER_01]: military environment, politics and music. So it kind of shaped my world view

[00:02:22] [SPEAKER_01]: as to what I wanted to do as a musician. So from the barracks I started working on music

[00:02:31] [SPEAKER_01]: and then when I moved to the secondary school I started really applying

[00:02:41] [SPEAKER_01]: what I had already been inspired as a kid to my music, disturbing everybody in the dorm,

[00:02:50] [SPEAKER_01]: writing music, singing and all of that. But my idea was to also as a musician be able to

[00:02:56] [SPEAKER_01]: articulate the things that had inspired me which is being a representation of the culture,

[00:03:02] [SPEAKER_01]: the politics, the aspiration of all the people that I grew up with and then also

[00:03:08] [SPEAKER_01]: being able to be an artist that presented a kind of plural idea as to communities and humanity

[00:03:17] [SPEAKER_01]: by making music that brings people together. So that led me to embracing reggae music

[00:03:25] [SPEAKER_01]: which became kind of the foundational music in addition to the high life and all the music that

[00:03:31] [SPEAKER_01]: I was inspired to. And then you know that became the foundation of my identity so as a

[00:03:37] [SPEAKER_01]: musician I really represented these and I have been fortunate enough to have really be able to

[00:03:47] [SPEAKER_01]: take the music right from even our environs to different parts of the world and then in

[00:03:53] [SPEAKER_01]: terms of my activism to being able to create a network of impact and then myself to being able to

[00:04:03] [SPEAKER_01]: articulate the belief that I have in terms of the power of music to bring people together to

[00:04:07] [SPEAKER_01]: having the opportunity to do that on the highest level. So I would say that really defines who

[00:04:13] [SPEAKER_02]: I am. Incredible, incredible in terms of like your upbringing and the influences that's been

[00:04:21] [SPEAKER_02]: around you. I'm quite curious, I mean I think your music of course helps to bring the world

[00:04:27] [SPEAKER_02]: together and helps to kind of make an impact and I think it ties in really well with what

[00:04:31] [SPEAKER_02]: you're doing in terms of activism, social impact. Tell us in terms of how did you

[00:04:38] [SPEAKER_02]: kind of get into all of that because I think that takes quite a bit of your time now.

[00:04:41] [SPEAKER_02]: Yes. You're jetting around, you're flying out to different countries and events and

[00:04:45] [SPEAKER_02]: like the UN etc. Tell us a bit about what you've recently been up to because I think I know

[00:04:53] [SPEAKER_02]: recently you just kind of came back from the US. Yes, yes, yes, yes, yes. Was it the

[00:04:59] [SPEAKER_01]: United Nations or was it COP28? Yes, I was at the earlier, last year,

[00:05:07] [SPEAKER_01]: 2023, I was at the United Nations General Assembly that was kind of like really

[00:05:12] [SPEAKER_01]: beginning and prior to that I was at the United Nations Environment, UNE, United Nations

[00:05:19] [SPEAKER_01]: Environmental Assembly and then also the gathering of all the ministers, United Nations

[00:05:27] [SPEAKER_01]: ministers of Africa too in Ethiopia for the whole initiative to bring a foundational agreement

[00:05:37] [SPEAKER_01]: was prior to COP28. And then at the General Assembly this last year too was really a very

[00:05:46] [SPEAKER_01]: pivotal time for me as an activist when at the moment when the Prime Minister of Barbados

[00:05:52] [SPEAKER_01]: was on the UN floor and quoted my lyrics as part of her speech to world leaders over there

[00:05:59] [SPEAKER_01]: which showed me especially the impact of the work that I've been doing. And it also for me

[00:06:07] [SPEAKER_01]: was also a testament that these things are, it comes from a belief because we all have a certain

[00:06:19] [SPEAKER_01]: shall I say gifts and I believe that those gifts are things that are innately in your DNA.

[00:06:26] [SPEAKER_01]: So if you're able to find it and embrace it you are better able to express and articulate

[00:06:32] [SPEAKER_01]: in a way that it becomes infectious. Many people to like see it oh wow you know this is what you

[00:06:39] [SPEAKER_01]: represent and then people buy into it you know and you're able to inspire people. And I feel

[00:06:44] [SPEAKER_01]: that for me that has what has been my belief in the music and the power of the music,

[00:06:50] [SPEAKER_01]: the convening power of the music and so you know last year with that this year you know

[00:06:58] [SPEAKER_01]: year started off with you know and then actually last year before the year ended you know I was

[00:07:05] [SPEAKER_01]: in Costa Rica you know working on initiatives to do with people of African descent and then

[00:07:11] [SPEAKER_01]: that also took me to Brazil and now we're planning Colombia and other places too in

[00:07:19] [SPEAKER_01]: terms of bringing you know so there was an environmental side there was also the side of

[00:07:26] [SPEAKER_01]: raising consciousness you know within people of African descent and a diasporian community

[00:07:31] [SPEAKER_01]: beyond just America. And then the year started this year too with in terms of the

[00:07:38] [SPEAKER_01]: you know the Grammys which were you know I was nominated last year this year I didn't have a

[00:07:45] [SPEAKER_01]: nomination but the previous year yeah so but I was there more to support you know be in the

[00:07:53] [SPEAKER_01]: mix you know be in the mix and also because I've been a long-term advocate for the increase of

[00:07:59] [SPEAKER_01]: African voices when it comes to recording academy and the Grammys so it was good to see that all

[00:08:05] [SPEAKER_01]: of a sudden you know there is like an attention on you know African music and

[00:08:10] [SPEAKER_01]: African music you know kind of you know gaining a lot of grounds and attention.

[00:08:15] [SPEAKER_01]: So there was so much you know celebration points this year that it was overwhelming

[00:08:20] [SPEAKER_01]: but it's also a testament to the I would say the innate potential of our music and our culture

[00:08:28] [SPEAKER_01]: especially in these times to be able to create meaningful impact but I believe that all of those

[00:08:35] [SPEAKER_01]: meaningful impact will depend on how we work to be to be in charge of that ecosystem because

[00:08:42] [SPEAKER_01]: music is a two-way sword you know if it becomes popular does not mean it could be a tool for

[00:08:47] [SPEAKER_01]: you know you having no control over it and it being the message in being here to against your

[00:08:54] [SPEAKER_01]: society in terms of amplifying consumerism amplifying you know illusion amplifying

[00:09:02] [SPEAKER_01]: you know certain things that are not innately beneficial to the people but if we are in

[00:09:09] [SPEAKER_01]: charge control and then we use it more to articulate the narrative as an African then I

[00:09:15] [SPEAKER_01]: believe that we are on the right course so we are on that kind of crossroads and I think that

[00:09:19] [SPEAKER_01]: there needs to be a lot of thinking yeah especially in what we consume and what we share.

[00:09:26] [SPEAKER_02]: Beautiful wow um I know you've I know your music career spans a number of years how many

[00:09:31] [SPEAKER_02]: years has it been roughly no? Oh man it's been that quite yeah quite some time yeah

[00:09:37] [SPEAKER_01]: you know because you know and the thing is that you know I have always believed you know

[00:09:41] [SPEAKER_01]: just like I said early you know everything is a mission you know and once it's a mission it's

[00:09:48] [SPEAKER_01]: uh it's your lifelong journey you know so you are part of a scene at the same time too you're

[00:09:55] [SPEAKER_01]: not part of a scene you know you're part of a scene because your creativity has to be shared

[00:10:00] [SPEAKER_01]: with the world by the same time too you also need those times to where you work on

[00:10:05] [SPEAKER_01]: what your creativity is you know so I a lot of times people ask me like you know in terms

[00:10:10] [SPEAKER_01]: of what are the keys to longevity and just being in all of that I just like is just believing in

[00:10:15] [SPEAKER_01]: what you do and understanding that constantly you're challenging yourself and constantly you're

[00:10:20] [SPEAKER_01]: open to learning more because the more you learn the more you you know your your the

[00:10:26] [SPEAKER_01]: the parameters of your uh kind of your gaze becomes more expanded you know and you are

[00:10:31] [SPEAKER_01]: able to see things you are able to even do the things that you know better because you have

[00:10:37] [SPEAKER_01]: new tools and so for me it's the constant thing about never stop learning and never stop growing

[00:10:43] [SPEAKER_01]: and I believe that that is what has been the key for me to keep doing what I'm doing

[00:10:48] [SPEAKER_02]: until now yeah do you think that's been the key differentiator between people such as yourselves

[00:10:55] [SPEAKER_02]: who have been going for a long time and been increasing in their their awareness to other

[00:11:01] [SPEAKER_02]: haven't maybe been as as as our artists who haven't been around as long yes yes yes yes yes

[00:11:07] [SPEAKER_01]: I mean I'll say that for me that's what works because you know everybody on their journey you

[00:11:12] [SPEAKER_01]: know and um and you know the music industry is a very interesting uh parameters you know things

[00:11:19] [SPEAKER_01]: have changed I mean if you look there you know you know records like before the internet age

[00:11:26] [SPEAKER_01]: you know you had to create a record you have to be signed to a label the record had to be uh you

[00:11:32] [SPEAKER_01]: have to get radio in local each local area to pick up the music so you have to have promotion

[00:11:39] [SPEAKER_01]: within all those local for the music to go global yeah so it was a very sophisticated thing

[00:11:44] [SPEAKER_01]: you know so but now you know it has it has changed you know it has changed because

[00:11:50] [SPEAKER_01]: the internet you know the internet you know it's like you know the whole world kind of concise in

[00:11:56] [SPEAKER_01]: one little market ecosystem when you think about it in actual fact and uh it's a borderless

[00:12:04] [SPEAKER_01]: kind of medium so when you put music out there there is an ability for it to kind of

[00:12:11] [SPEAKER_01]: really be able to be disseminated quicker so the parameters of how music was being pushed

[00:12:15] [SPEAKER_01]: has changed you know and I think that uh we started off you know you you know we came from

[00:12:22] [SPEAKER_01]: both sides of the paradigm you know so you had to do you know a hand-to-hand combat as they

[00:12:28] [SPEAKER_01]: say every medium and then of course now they have the tool so people are able to push their

[00:12:33] [SPEAKER_01]: music much more faster and we you know so I think that you just have to be adaptable apart

[00:12:38] [SPEAKER_01]: from listening you just have to have the sense of adaptability to to adapt to new ideas

[00:12:44] [SPEAKER_01]: without compromising what is key to you know your own uh artistic mission and vision you

[00:12:51] [SPEAKER_01]: know so I think that once you're able to kind of zone in on that it it it ensures a level of

[00:12:59] [SPEAKER_01]: constant innovation you know and I feel that that is kind of the difference between you know

[00:13:04] [SPEAKER_01]: artists who stay in it for a long time and also artists who are in it just for the quick

[00:13:09] [SPEAKER_01]: thing of the allure of the lime light the fame and all of that which to some extent in my opinion

[00:13:16] [SPEAKER_01]: is an illusion because it comes and goes you know and it depends on what you use that for

[00:13:23] [SPEAKER_02]: that is what's going to show your longevity yeah yeah and you're clearly using your your

[00:13:28] [SPEAKER_02]: fame and your influence for good for social impact yeah clearly yeah okay um speaking of

[00:13:39] [SPEAKER_02]: that you're involved in yeah um could you talk us through some of these so like us good good

[00:13:44] [SPEAKER_02]: well ambassador yeah um could you talk us through some of the initiatives that you involved in

[00:13:48] [SPEAKER_01]: well I mean before I will you know even touch on that you know I will you know talk about

[00:13:53] [SPEAKER_01]: really what inspired me because I feel that um you know those are topical representations

[00:13:59] [SPEAKER_01]: of what inspires me to do that you know what I mean yeah um I believe that you know

[00:14:07] [SPEAKER_01]: when each of us is born you know when each of us is given an opportunity to life

[00:14:14] [SPEAKER_01]: you know an opportunity the breath of life when you wake up there's a certain thankfulness

[00:14:19] [SPEAKER_01]: you know to the almighty for the gift of life but the the gift of life is also about

[00:14:26] [SPEAKER_01]: what you do you know what kind of legacy do you intend to use that life for what kind of impact

[00:14:32] [SPEAKER_01]: do you use that life you know life is not about you know coming in and walking around

[00:14:37] [SPEAKER_01]: and you know and then exiting without contributing to you know the creativity of creation

[00:14:44] [SPEAKER_01]: you know so for me I feel that that's the core definition of my intention to focus also

[00:14:52] [SPEAKER_01]: on activism is that you know I have the gift of song the gift of music the gift of ability to

[00:14:59] [SPEAKER_01]: also talk to people not about you know how special they are but also the power of God

[00:15:06] [SPEAKER_01]: that is in them you know the importance to also embrace you know an idea of humanity too

[00:15:14] [SPEAKER_01]: that is just beyond they themselves as individuals you know and I feel that that

[00:15:19] [SPEAKER_01]: fundamental to all of us being able to live harmoniously together but for me I also recognize

[00:15:27] [SPEAKER_01]: at a very early time in my career too that to also articulate there's a difference between

[00:15:34] [SPEAKER_01]: being able to articulate those ideas and then also being able to make them real impact in

[00:15:41] [SPEAKER_01]: the real world because we live I you know ideals and ideas are great but to be able

[00:15:46] [SPEAKER_01]: transform those ideas into so that led to also my belief too that I have to find you know

[00:15:57] [SPEAKER_01]: organizations and individuals and systems that also share the same vision that I have and then

[00:16:06] [SPEAKER_01]: leveraging my impact to and my belief to be able to work together to make these happen

[00:16:11] [SPEAKER_01]: so those were the things that kind of now you know started I started engagement with a lot of

[00:16:18] [SPEAKER_01]: organizations and you know that's how that came about yes that's what how that came about

[00:16:22] [SPEAKER_02]: and did they come to you or did you more like I've got this great idea no it came to me

[00:16:27] [SPEAKER_01]: because I was really that's what I represented and I was doing so organizations you know you

[00:16:32] [SPEAKER_01]: know all of a sudden there you know I remember one of the even earliest mission success that

[00:16:37] [SPEAKER_01]: we did was actually with the guinea worm eradication initiative that was going on in Ghana

[00:16:43] [SPEAKER_01]: you know it was the Qatar Center you know UNICEF and a whole lot of organizations who were

[00:16:47] [SPEAKER_01]: working on it so at a point they and they came to talk to me about you know they were

[00:16:52] [SPEAKER_01]: like you know you're from the north we need somebody to really help us in terms of not

[00:16:57] [SPEAKER_01]: only trying to eradicate this issue but also going into the communities and starting

[00:17:04] [SPEAKER_01]: and advocates within the communities for people to make choices in terms of you know the water

[00:17:10] [SPEAKER_01]: sources because we're trying to do trying to go to the the roots of the problem so we had to

[00:17:16] [SPEAKER_01]: you know kind of advocate for clean water initiatives from people who are drilling wells

[00:17:21] [SPEAKER_01]: organizations who are drilling wells and government and at the same time to the

[00:17:25] [SPEAKER_01]: communities about making sure that when you go and fetch water even in an area during like

[00:17:32] [SPEAKER_01]: dry season the processes that you need to go through to make sure that water was portable

[00:17:37] [SPEAKER_01]: enough and all of so we went on the ground and what I was doing too was that I also brought a

[00:17:42] [SPEAKER_01]: lot of musicians along you know because I was like you know many musicians who had a platform

[00:17:49] [SPEAKER_01]: but did not were not using it for anything I brought them along so I would take them we

[00:17:54] [SPEAKER_01]: went on a mission in the north you know different villages meeting communities talking

[00:17:59] [SPEAKER_01]: to chiefs looking to leaders working on music together all of this stuff so this was stuff that

[00:18:05] [SPEAKER_01]: we were doing and then at that time too I had a big festival to independence day festival so the

[00:18:11] [SPEAKER_01]: festival was also used as a platform too to advocate for this then you know I started

[00:18:17] [SPEAKER_01]: working with the UN global fund approached me because they were working Bono was doing the

[00:18:24] [SPEAKER_01]: one initiative and all of that and they you know they were doing HIV AIDS initiatives in

[00:18:32] [SPEAKER_01]: terms of yeah in terms of trying to get cheap medication and all of that kind of stuff I mean

[00:18:36] [SPEAKER_01]: had like the I these iPods or iPhone the reds yeah yeah yeah that was all of that so I was

[00:18:40] [SPEAKER_01]: engaged to be one of the main voices for that and then even through our advocacy the first

[00:18:48] [SPEAKER_01]: uh funding for uh kind of uh Ghana East Commission got like a big funding from the UN

[00:18:56] [SPEAKER_01]: global fund at that time for one of the funding from the organization came to you know

[00:19:03] [SPEAKER_01]: Ghana East Commission you know and now so came down went on the ground you know met people

[00:19:08] [SPEAKER_01]: you know and advocate so that was how I dealt with things you know even when it came to

[00:19:16] [SPEAKER_01]: building I was I collaborated with an organization out of Rwanda ages trust to go into Rwanda and

[00:19:23] [SPEAKER_01]: travel all around and go and learn the from the root causes of the genocide there you know meet

[00:19:29] [SPEAKER_01]: community leaders uh you know uh you know work in peace building ideas with you know various

[00:19:37] [SPEAKER_01]: partners down there in order to push the idea of peace among Africans and also elevation of

[00:19:44] [SPEAKER_01]: the identity of Africa you know so that's how I operate you know and then with environmental

[00:19:51] [SPEAKER_01]: initiatives to you know right now also championing the regreening Africa initiative

[00:19:56] [SPEAKER_01]: that UNEP is putting together you know to restore you know thousands of you know hectares of land

[00:20:02] [SPEAKER_01]: reclaim land you know also encourage organic agriculture sustainability protection of

[00:20:11] [SPEAKER_01]: biodiversity empowerment of women you know inspiring youth all of these are ideas that

[00:20:18] [SPEAKER_01]: I believe you know for me it's more about upholding the greater good in us so it defines

[00:20:25] [SPEAKER_01]: the kind of the umbrella of us an activist I don't go into activism because oh you are UN

[00:20:32] [SPEAKER_01]: goodwill ambassador or you are that kind of stuff you know those are all kind of they're

[00:20:40] [SPEAKER_01]: mission of what you represent but the long run is all part of what I see as my mission

[00:20:47] [SPEAKER_01]: as a person in an artist and also a citizen of the world doing my due diligence and also my

[00:20:55] [SPEAKER_01]: belief in in God as to what I need to use my life for that's powerful that's impacting

[00:21:01] [SPEAKER_02]: that's powerful rocky yeah in the midst of all of all of this you know advocating fundraising

[00:21:09] [SPEAKER_02]: rallying up other artists raising awareness collaborating with organizations with other

[00:21:14] [SPEAKER_02]: communities what's the main thing I know I know your mission encompasses so many different

[00:21:21] [SPEAKER_02]: things but what's the main thing that keeps you up at night in terms of Africa because

[00:21:24] [SPEAKER_00]: Africa there's so many things that we need to work on yes yes yes infrastructure to the

[00:21:29] [SPEAKER_02]: yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes

[00:21:36] [SPEAKER_02]: That's one thing that keeps what's the what's one I know it might be a hard question to

[00:21:40] [SPEAKER_01]: answer but I think it's simple I think it's simple I think the bottom end of it is you

[00:21:44] [SPEAKER_01]: know they said you know Africa needs to awaken you see when all of these things

[00:21:54] [SPEAKER_01]: can be solved when you have people whose consciousness is awakened as to who they are

[00:22:00] [SPEAKER_01]: and where they're going once we have that it would transform everything you unlock everything

[00:22:06] [SPEAKER_01]: it will unlock everything because you know you need to have capital to make a lot of this when

[00:22:15] [SPEAKER_01]: you look at the construct of let's say an economic model that's based on capitalism

[00:22:20] [SPEAKER_01]: but human capital is actually the real capital if you wake your people up and say they want to

[00:22:28] [SPEAKER_01]: the continent everybody says today this is what Africa is Africa we want we are all going to work

[00:22:34] [SPEAKER_01]: together to build this continent we're all gonna go if it's roads okay we'll go and we make it

[00:22:41] [SPEAKER_01]: happen with the human capital because we all work together for the greater good of all of us

[00:22:46] [SPEAKER_01]: if we change that mindset yeah we will transform everything so it's all a mindset change

[00:22:52] [SPEAKER_01]: but if we have been programmed through colonial education and also you know subscribing to

[00:23:01] [SPEAKER_01]: you know the religious concept of constantly waiting for a better life when you die yeah you

[00:23:07] [SPEAKER_01]: know that's really a fallacy because god will never give us life if life is about waiting

[00:23:13] [SPEAKER_01]: to die to go and find that life yeah it doesn't make sense it doesn't make sense

[00:23:17] [SPEAKER_01]: so focusing that this is our time this our opportunity and we to awaken we to work

[00:23:22] [SPEAKER_01]: together absolutely for us yeah if that changes it changes everything everything else then it's

[00:23:29] [SPEAKER_01]: like okay economic opportunity all of this we work together African leaders work together

[00:23:36] [SPEAKER_01]: and if you're working towards something that is a greater good self-service becomes goes to

[00:23:43] [SPEAKER_01]: the back because you know that in the long run when the ecosystem you know as a friend told

[00:23:48] [SPEAKER_01]: me yeah why will you fight each other to get a loaf of bread when you can build an oven

[00:23:54] [SPEAKER_01]: together and everybody can get a loaf of bread whenever they need it it's amazing it's just

[00:24:00] [SPEAKER_02]: incredible um i love quotes like this and i think you know Africans aside i think as black

[00:24:06] [SPEAKER_02]: people at least what i see in the west yes or quite kind of selfish or you know kind of

[00:24:21] [SPEAKER_02]: yes yes yes yes yes yes yes you know we do need to see a lot more of that no we need to see a

[00:24:27] [SPEAKER_01]: lot more of that but you see that's what i'm saying that our what the first thing to get

[00:24:31] [SPEAKER_01]: over is the mindset because our mindset has been programmed for a long time and what we

[00:24:36] [SPEAKER_01]: have to understand that we we're one of the races that have been enslaved that has been

[00:24:44] [SPEAKER_01]: colonized that is still being uh is still the pawn of new colonization any major power that is

[00:24:52] [SPEAKER_01]: coming here it's not coming here if it is collaborative collaborative is about owning

[00:24:57] [SPEAKER_01]: the narrative so everybody that's coming here is looking at winning so when they look at winning

[00:25:03] [SPEAKER_01]: that means that they have to play the game better than you do so if you are only in the

[00:25:07] [SPEAKER_01]: game just playing and not understanding that even if you have partnerships you have to know

[00:25:12] [SPEAKER_01]: the partnership is looking for advantages you know so we need to get out of that whole thing

[00:25:19] [SPEAKER_01]: start looking at how we work for we first if we work for we then we can be able to also

[00:25:29] [SPEAKER_01]: on equal terms be able to engage i mean we only have to look at the headline and see that

[00:25:36] [SPEAKER_01]: who among the people of the world will find resources and then others will come in and then

[00:25:43] [SPEAKER_01]: you the one who owns the resources get the littlest percentage of the resources when it was found

[00:25:49] [SPEAKER_01]: in your own ground yeah you know i mean we have mineral rights we are the most what's it

[00:25:55] [SPEAKER_01]: called but all the deals that our leadership is doing the deals we are always the last in

[00:26:01] [SPEAKER_01]: how do we what kind of mindset mindset or educational system programmed us to look at that

[00:26:07] [SPEAKER_01]: and say that is all right no it's not okay you know it's not okay we're understanding

[00:26:11] [SPEAKER_02]: ourselves look at cocoa bauxite gold all of these different those are leverages yeah and

[00:26:16] [SPEAKER_01]: if they are leveraging and imagine when you leverage that even and quantify that as holdings

[00:26:22] [SPEAKER_01]: if you cut for that as holding that means you are richer than everybody so if you have

[00:26:27] [SPEAKER_01]: as holdings why will gold that is extracted from the ground be used as a platform for currency

[00:26:35] [SPEAKER_01]: to be strong what are the gold that is in the ground why can't if we had the upper hand

[00:26:40] [SPEAKER_01]: we will quantify that as wealth and in economics use that as this is the resources

[00:26:45] [SPEAKER_01]: that we have we are leveraging that for this for you to bring us that because we have that

[00:26:51] [SPEAKER_01]: ground but the extractive aspect of it has become more valuable than the ones that own

[00:26:57] [SPEAKER_01]: it you know and i think that we just need to look at the educational system and know that

[00:27:03] [SPEAKER_01]: we have been programmed to feel a certain way about us so we have been programmed to

[00:27:09] [SPEAKER_01]: to see what wealth is wealth is the land that we've been given and i think that

[00:27:13] [SPEAKER_01]: god gave us everything that we need and we have spent so much time and others have spent

[00:27:19] [SPEAKER_01]: so much time to blind us from seeing what we have and i think that's why we need to look at

[00:27:26] [SPEAKER_01]: you know the religions that we follow yeah uh this education that we follow the

[00:27:34] [SPEAKER_01]: media that we consume from outside and see that all of it is meant to keep our mindset

[00:27:40] [SPEAKER_01]: in that space so that we never rise beyond who we are because we only have to look at

[00:27:47] [SPEAKER_01]: history and see that we were enslaved we were colonized so if we are engaging the same entities

[00:27:52] [SPEAKER_01]: they're not coming here to for our betterment they're coming here to keep us our mindset still

[00:27:57] [SPEAKER_01]: in that space but it's none but we ourselves can be able to rise beyond that so if we're

[00:28:05] [SPEAKER_01]: envisaging a new africa the new africa has to first be in terms of changing our mindset

[00:28:09] [SPEAKER_01]: change our mindset and like the little competitiveness yeah tribal competitiveness

[00:28:13] [SPEAKER_01]: you go even here you go you know some business that the right person is there somebody would be

[00:28:18] [SPEAKER_01]: like oh who he said what tribe does he belong in and all of a sudden it's more about a tribal

[00:28:24] [SPEAKER_02]: thing we become they're caught up in more meaningful things exactly the prime directive

[00:28:32] [SPEAKER_01]: we've lost the path of the prime direct directive and fighting over things that are not

[00:28:36] [SPEAKER_01]: important to our collective uh define our collective purpose and define our collective

[00:28:42] [SPEAKER_01]: vision to be able to rise beyond the challenges the challenges that we have are will dissipate

[00:28:50] [SPEAKER_01]: when we change our mindset it's the way we view the world that has really brought all

[00:28:55] [SPEAKER_01]: that's why we go to somebody to go and borrow money when we are sitting on wealth you know

[00:29:00] [SPEAKER_01]: so so so we need to and this is the time you know and this is the time for us to do that

[00:29:05] [SPEAKER_01]: things like that no no no no no no no no you know we are far too blessed with too many human

[00:29:14] [SPEAKER_01]: capital first of all which is one of the most valuable thing how to guess that said the same

[00:29:20] [SPEAKER_01]: thing and then we also have the economic capital too that is there but somebody who

[00:29:26] [SPEAKER_01]: doesn't have anything and can push papers can come to you and tell you that they have the

[00:29:35] [SPEAKER_01]: and also phantom money yeah that is based on what you already have yeah and then you think

[00:29:42] [SPEAKER_01]: that that's a better thing to come and go to go and get and then you uh you are being used

[00:29:48] [SPEAKER_01]: depth is being used as it means to depreciate you to put you on your knees and all of that

[00:29:54] [SPEAKER_01]: because you owe you know and then it's and then people control your economy that and they're

[00:30:00] [SPEAKER_01]: sure that you never rise above all of that it's one of the slavery isn't it rookie no no

[00:30:05] [SPEAKER_01]: no see it's a it's a it's a it's slavery has never left the concept of slavery is just being

[00:30:11] [SPEAKER_01]: defined with new tools you know and now we live in a time where you don't have to be

[00:30:16] [SPEAKER_01]: uh you know you are a free man but you are not free you know you're free to walk around

[00:30:21] [SPEAKER_02]: but the chains are right in the mind that's that's that's that's something that's quite

[00:30:27] [SPEAKER_02]: you mentioned rwanda not too long ago um when you look at economies like rwanda compared to

[00:30:34] [SPEAKER_02]: gana we're not trying to bring down gana or anything um it's quite different how they

[00:30:39] [SPEAKER_02]: operate over there isn't it yeah talk talk me in your perspective like what you like from

[00:30:43] [SPEAKER_01]: rwanda how they operate compared to you know my my whole thing was that the economic thing

[00:30:49] [SPEAKER_01]: is a very complicated thing you know it's really a complicated i don't want to get into

[00:30:52] [SPEAKER_01]: the gist of all of that you know um my rwanda what i i just went to the fundamentals of rwanda

[00:31:01] [SPEAKER_01]: you know i was you know i didn't want to get caught up in the in the you know in the

[00:31:06] [SPEAKER_01]: politics of the place and all of that kind of stuff because sometimes it blinds you from seeing

[00:31:10] [SPEAKER_01]: i wanted to go to write to the people you know and see that okay uh these are people

[00:31:18] [SPEAKER_01]: that went through the most tragic time in their history and and rwandese even the concept of

[00:31:27] [SPEAKER_01]: hutus and tutsis was a fabricated one it's not like different people is the same people

[00:31:33] [SPEAKER_01]: you know it depends on you know what social structure you belong to and all of that kind

[00:31:39] [SPEAKER_01]: of stuff that was how this whole tutsi and who's who to identity was kind of created

[00:31:45] [SPEAKER_01]: you know so it was created was not like you know oh this is like even the language is the same

[00:31:54] [SPEAKER_01]: so it it was based on a setting in reality something that really was not

[00:32:02] [SPEAKER_01]: a means by which a people should be divided and then that was used as a means to for the

[00:32:08] [SPEAKER_01]: people to rise against each other and really try to annihilate each other you know so for me

[00:32:15] [SPEAKER_01]: rwanda represented like the tragedy of sometimes the divisions that before us but the victory of

[00:32:24] [SPEAKER_01]: it was that through that tragedy how they dug themselves out of it and are working towards

[00:32:32] [SPEAKER_01]: reconciliation and healing and that was what really was amazing to me in terms of rwanda

[00:32:42] [SPEAKER_01]: you know everybody can fall everybody falls at some point but how good are you at getting back

[00:32:49] [SPEAKER_01]: when you fall and i feel that that shows that the promise of what africa all of africa

[00:32:54] [SPEAKER_01]: and throughout what we've gone through is that we can have that strength of that mindset

[00:33:01] [SPEAKER_01]: and willpower to be able to move forward and then secondly when it comes to the economy

[00:33:05] [SPEAKER_01]: and all of that you know i mean it's really hard to tell because i think that the dynamics of what

[00:33:14] [SPEAKER_01]: rwanda you know represents different from where you know gana our positioning and then what we

[00:33:21] [SPEAKER_01]: are doing you know and you know what access to wealth what access to uh you know you know

[00:33:29] [SPEAKER_01]: should i say the ability to navigate the global geopolitics paradigm that they have been doing

[00:33:38] [SPEAKER_01]: and also what our leadership here has been doing so i feel like it's it's it's wrong to

[00:33:44] [SPEAKER_01]: compare economically because you know it's different dynamics and we have to look

[00:33:50] [SPEAKER_01]: at what we have yeah and and i feel that we are constantly looking externally for

[00:33:57] [SPEAKER_01]: the hand that will raise us up you know we're constantly looking for a savior that will come

[00:34:04] [SPEAKER_01]: and transform us when we are actually the savior that we've been waiting for

[00:34:09] [SPEAKER_02]: that's powerful so all along we've we've we've we had the superman the s on our chest and we've

[00:34:15] [SPEAKER_02]: been looking to somebody else so it was more for regarding rwanda was more about looking at

[00:34:21] [SPEAKER_02]: rwanda as inspiration in terms of like equality and distribution and socioeconomic uh you know

[00:34:28] [SPEAKER_02]: equality rather than just the economy itself um yeah this is powerful these are powerful and

[00:34:34] [SPEAKER_02]: there's like the we've absolutely explored um i want to go back to the music so i know

[00:34:42] [SPEAKER_02]: of course you went to the grammys recently i'm sure that was amazing um and then i know

[00:34:47] [SPEAKER_02]: come up with some songs recently i know you did this collaboration the stone boy

[00:34:50] [SPEAKER_02]: and then you got the shade tree song that's that's called fairly recent project as well

[00:34:56] [SPEAKER_01]: could you tell us through talk us through some of those projects yeah yeah the um it has been

[00:35:00] [SPEAKER_01]: an exciting year because i'm getting ready for a new album that is going to come out this summer

[00:35:06] [SPEAKER_01]: so what i did was that the last last year i released like two advanced singles you know so

[00:35:13] [SPEAKER_01]: first one was actually the advanced single was a uh uh um never bow down you know which

[00:35:24] [SPEAKER_01]: was got nominated for a grammy so that's kind of like the preq so it's like building up to

[00:35:29] [SPEAKER_01]: this album so never bow down was nominated and then uh shade tree too was uh also the

[00:35:36] [SPEAKER_01]: second single and shade tree uh you know was you know a very you know well well received

[00:35:43] [SPEAKER_01]: song yeah yeah yeah and then uh the video too uh was filmed in bahia you know and for me it

[00:35:52] [SPEAKER_01]: was you know to to also stress on the importance of you know the connection between

[00:36:00] [SPEAKER_01]: africa and the diaspora especially in the times in which we live in you know and also

[00:36:04] [SPEAKER_01]: their being able to understand the uh social dynamics too of the our brothers and sisters

[00:36:11] [SPEAKER_01]: in the diaspora the historic background of many of their experiences and then the shared

[00:36:16] [SPEAKER_01]: commonality too that culturally still you know uh is alive in connecting with our people

[00:36:23] [SPEAKER_01]: and i it was really a beautiful opportunity to do it through the eyes of music because

[00:36:30] [SPEAKER_01]: music has been also the two by which we've been we've preserved and uh all of those history so

[00:36:37] [SPEAKER_01]: being in bahia experiencing that meeting you know um our brothers and sisters you know uh who've

[00:36:44] [SPEAKER_01]: been uh kind of inspired by african west african traditions especially the yoruba culture

[00:36:52] [SPEAKER_01]: which is very permanent there you know and even and oh yeah yeah yeah you know there's a lot

[00:36:58] [SPEAKER_01]: yes presidians and yeah and it's preserved it's preserved it is preserved to the point

[00:37:03] [SPEAKER_01]: where you can even find some older practices that probably are not you know around right now

[00:37:10] [SPEAKER_01]: that are there because what they did was that even the concept of orishas you know which

[00:37:15] [SPEAKER_01]: is part of yoruba traditional uh world religion has been also elevated there more in terms of

[00:37:22] [SPEAKER_01]: the saints because what they did was that you know in also a means by which to circumvent

[00:37:32] [SPEAKER_01]: the colonial clamp down on expressing your traditions

[00:37:37] [SPEAKER_01]: you know some of these things have to be adapted almost to the religion of the day

[00:37:41] [SPEAKER_01]: so just like how haiti you know uh you know haiti did also with in terms of catholism and

[00:37:47] [SPEAKER_01]: the african uh you know in terms of african deities and african beliefs there too the orishas

[00:37:52] [SPEAKER_01]: are like you know kind of were integrated into like the catholism and all of that

[00:37:57] [SPEAKER_01]: so they developed it in a way that there was like oh okay this persona reflects this

[00:38:05] [SPEAKER_01]: and all of that in a way to publicly be able to express it without it being clamped down

[00:38:10] [SPEAKER_01]: so you can see that they've been able to develop that concept too in a way that is very different

[00:38:19] [SPEAKER_01]: but also inspiring and exciting you know to learn you know so being able to go there

[00:38:26] [SPEAKER_01]: and use the music and then the concept of shade tree which is like the idea of that we

[00:38:32] [SPEAKER_01]: were all part of the same you know sharing the same uh shade tree the same community

[00:38:38] [SPEAKER_01]: but obviously through the concept of uh you know being uh uh you know kind of separated from each

[00:38:47] [SPEAKER_01]: other you know true obviously historic happenings now we are still finding a way back by using

[00:38:54] [SPEAKER_01]: music to express that and also amplifying the commonalities that lie within associate tree was

[00:38:59] [SPEAKER_01]: really a song that really articulated that and that is also coming as part of the album

[00:39:05] [SPEAKER_01]: that is um fantastic you know it's on the way coming yeah fantastic and it's a very fitting

[00:39:11] [SPEAKER_02]: song you know to kind of like create and shoot out there because of course lots of diasporans

[00:39:16] [SPEAKER_02]: out in central south america yes how do they how do they respond to the music your music

[00:39:22] [SPEAKER_02]: out there and what's the what's the energy and what's the what is the kind of attention

[00:39:28] [SPEAKER_01]: that you get out there oh it's it's amazing you know brazil just like every african

[00:39:33] [SPEAKER_01]: country or every african diaspora when you go the music of the diaspora is popular so reggae music

[00:39:39] [SPEAKER_01]: african music all of that every kumbia every kind of music that has been created in the black

[00:39:45] [SPEAKER_01]: diaspora finds its way back to a part of the black diaspora you know just like how reggae

[00:39:51] [SPEAKER_01]: is popular here you know soca and all of that were popular here and now afro beach is popular

[00:39:55] [SPEAKER_01]: over on that other side you know and you know high life music all of this so it's kind

[00:40:01] [SPEAKER_01]: of like the cultural conversation that has been going on so it was very receptive you go there you

[00:40:07] [SPEAKER_01]: start playing you know we feel with our heart and we know each other through our you know

[00:40:12] [SPEAKER_01]: the genetic memory that we all share you know i think that people just the music it was a

[00:40:18] [SPEAKER_01]: great opportunity to to bring the power of the music and also to amplify you know the shared

[00:40:26] [SPEAKER_01]: commonality and at the same time too the concerts were focused on the way of the people of african

[00:40:35] [SPEAKER_01]: diaspora are being treated in most of those countries you know most of those countries have

[00:40:39] [SPEAKER_01]: a big black population but when you go there you find that the black population is also at

[00:40:43] [SPEAKER_01]: the lower end of the puto temple you know just like because they came there as slavery

[00:40:48] [SPEAKER_01]: and systematically although they've been they've found their way into the cultural mix of it

[00:40:56] [SPEAKER_01]: they still don't wield real power and they're suffering from same thing that we're suffering

[00:41:01] [SPEAKER_01]: from from discrimination from lack of opportunities lack of education lack of representation and uh

[00:41:09] [SPEAKER_01]: you know and a lack of opportunity you know so the the that was a very it was important to go

[00:41:16] [SPEAKER_01]: there and highlight the systemic racism too that is happening in countries too that are

[00:41:24] [SPEAKER_01]: the African diaspora or we have a bigger number of black people represented there i mean it's quite

[00:41:29] [SPEAKER_02]: amazing rocky how things like racism you know even when people like obama was president of

[00:41:35] [SPEAKER_02]: america and he's gone and come right he's come and gone right um it's amazing how these kind

[00:41:41] [SPEAKER_02]: of issues still discrimination racial inequality and things like that how these issues are still

[00:41:46] [SPEAKER_01]: kind of persisting in this day and not by the things that we shouldn't delete delude

[00:41:50] [SPEAKER_01]: that you know that they're gone because most of them they became legally integrated into the

[00:41:59] [SPEAKER_01]: concept of certain constitutions in countries without it being overtly raised racist

[00:42:04] [SPEAKER_01]: you know people use you know different ideas of you know economic demarcation and all of that

[00:42:10] [SPEAKER_01]: you know now there's so many tools you can keep a community you know underserved you know

[00:42:15] [SPEAKER_01]: and opportunity and oppression and all of that and it's being done so you go to these places

[00:42:23] [SPEAKER_01]: there you know there's a lot of drugs there's no education you know there's a lot of drugs

[00:42:28] [SPEAKER_01]: being pumped in there's no a lot of opportunities so you know this society is set up to to fail

[00:42:34] [SPEAKER_01]: and then be in that vicious circle you know so the racism is not whereby they'll come and

[00:42:40] [SPEAKER_01]: you are black you are this but it's denying you the ability to fully become who you are

[00:42:46] [SPEAKER_01]: is kind of the model that has been integrated in many social systems but so it's very hard

[00:42:53] [SPEAKER_01]: for you to even point a hand at it but you see the repercussions or the evidence of it through

[00:42:59] [SPEAKER_01]: the societies that has been birthed out of that you know so the thing is there too is

[00:43:05] [SPEAKER_01]: really be able to advocate for that the world sees that and most of those countries to should

[00:43:14] [SPEAKER_01]: you know you appeal to the higher sense of the you know the conscience of those countries to be

[00:43:20] [SPEAKER_01]: able to zone in on those things and try to do what is right try to bring investments you know

[00:43:35] [SPEAKER_01]: it up of crime and you know and and and drugs and all of these things that eventually

[00:43:42] [SPEAKER_01]: you know that's not set up a community to succeed you know but sometimes it's very hard to

[00:43:48] [SPEAKER_01]: ask the system to police itself you know so that is the battle that is still being

[00:43:55] [SPEAKER_01]: fought yeah you know to to find the right you know the right space for that so for me

[00:44:00] [SPEAKER_01]: these concerts were a means to highlight that and we just did the first two of them

[00:44:07] [SPEAKER_01]: you know costa rica and then brazil yeah and i think the next one we're going to be doing

[00:44:15] [SPEAKER_01]: is going to be in in canada brilliant yeah to bring attention to you know this issue to these

[00:44:22] [SPEAKER_02]: issues so as we talked about mindset as in looking at the way out looking within ourselves

[00:44:29] [SPEAKER_02]: and our potential that come if we once we unlock it can help us get out these issues and help us

[00:44:34] [SPEAKER_02]: to break out from all of these you know stigmas poverty etc yeah apart from that apart from that

[00:44:41] [SPEAKER_02]: would you say music is is the way up because of course you looked at you're looking at a you

[00:44:46] [SPEAKER_02]: know global citizen concert maybe a year or two ago that took place um you know what you're

[00:44:52] [SPEAKER_02]: doing in the concerts you're doing abroad there's a lot more now focus around kind of

[00:44:57] [SPEAKER_02]: kind of being used to kind of highlight africa i mean super bowl i think we just had there was

[00:45:01] [SPEAKER_02]: like an advert yes you know highlighting gana i think when ash was performing would you say

[00:45:06] [SPEAKER_02]: now music is kind of now being used as a tool to kind of help to kind of break you know africans

[00:45:12] [SPEAKER_01]: music has always been our tool of triumph you know even true slavery you know you go you know

[00:45:18] [SPEAKER_01]: you only have to hear of uh you know you go into the slavery thing they don't have that

[00:45:22] [SPEAKER_01]: had the freedom to sing so they'll be singing you know and all of those even uh work songs found

[00:45:30] [SPEAKER_01]: their way into popular consciousness and became huge songs and inspired you know uh you know

[00:45:36] [SPEAKER_01]: negro spirituals you know all of these things that have been given certain names so music

[00:45:42] [SPEAKER_01]: has always had uh music is divinity it's an energy of divinity it's an energy of god

[00:45:49] [SPEAKER_01]: you know it's an energy of the spirit you know music comes from the voice and the voice is breath

[00:45:55] [SPEAKER_01]: and it comes it's not your body that makes the music it's your breath it's something that when

[00:46:02] [SPEAKER_01]: you speak is the word you speak yeah that so it has always been our power that nobody controls

[00:46:08] [SPEAKER_01]: nobody can control what you say you know what i mean you just have to be no okay this is

[00:46:14] [SPEAKER_01]: to say or the wrong thing to say is your choice so the ability to also express ourselves to music

[00:46:20] [SPEAKER_01]: has always been our primary power but the problem is that it is a two-edged sword you know

[00:46:29] [SPEAKER_01]: even when you look at not to even that when you look at music has can also be used as a

[00:46:34] [SPEAKER_01]: a means to target you whereby your music that you are making doesn't talk about anything you

[00:46:41] [SPEAKER_01]: it's mindless it diminishes who you are you know i remember in the times when the amplification

[00:46:47] [SPEAKER_01]: of even the word nigger in american rap and everybody thought it was cool but it was not

[00:46:54] [SPEAKER_01]: cool it was a word that was to use to diminish the value of black people and all of a sudden

[00:47:00] [SPEAKER_01]: people think that because they'd use it as like a term of coolness that means it diminishes

[00:47:05] [SPEAKER_01]: it diminishes too at the same time it doesn't stop the original intention of the world so

[00:47:09] [SPEAKER_01]: have to be aware of where you know that's where that's where i when i think of our music

[00:47:15] [SPEAKER_01]: getting popular too is that it also exposes us to the danger of now it could be used as

[00:47:22] [SPEAKER_01]: a reverse source where we are using that to instead of focusing on the main developmental

[00:47:29] [SPEAKER_01]: things we are focusing on the carnal things always you know that you know black people

[00:47:35] [SPEAKER_01]: we think about is just going in and having fun and you know and you know and and and and

[00:47:43] [SPEAKER_01]: expressing only carnal things you know it's not about you know you you go onto the internet

[00:47:49] [SPEAKER_01]: it's about some twerking some something you know you know body this and so we're we're

[00:47:56] [SPEAKER_01]: fixated on only all of that and the music is all you know geared towards that and then

[00:48:02] [SPEAKER_01]: diminishing the value of even our womanhood our woman you know all of that you know telling

[00:48:08] [SPEAKER_01]: you know turning them into objects of sexuality and all of that rather than the queens which

[00:48:14] [SPEAKER_01]: they are you know so if you're not careful that music will also turn around and then

[00:48:21] [SPEAKER_01]: also using the music to also amplify things that are not part of your culture you know

[00:48:26] [SPEAKER_01]: what i mean adapting things too that are not part of who you are to break down who you are

[00:48:31] [SPEAKER_01]: either for you to still fall into slavery so all i'm saying is there is an energy we

[00:48:36] [SPEAKER_01]: have the power we have the ability of it but also just like everything if we lose the narrative

[00:48:42] [SPEAKER_01]: and the control of it it's going to be a tool that will be used against us look at the

[00:48:47] [SPEAKER_01]: musicians who have been uh have have sued the test of time fellacuti bob marley and all look

[00:48:53] [SPEAKER_01]: at what kind of music they were doing the music was not about there was a lot of music

[00:48:58] [SPEAKER_01]: at that time do you hear them no you don't hear them anymore so we have to look at our music

[00:49:05] [SPEAKER_01]: as something that it needs to articulate the african this one has music a music of of of uh

[00:49:12] [SPEAKER_01]: of message big message high message in a music that brings our people together music

[00:49:18] [SPEAKER_01]: challenges they start to school a music that empowers us a music that inspire our people

[00:49:23] [SPEAKER_01]: to know that we are masters of our own and not subservient to anybody that is when we'll be

[00:49:30] [SPEAKER_01]: talking wow that's when our culture wins that's when music rises to be that divine tool i always

[00:49:38] [SPEAKER_01]: say that david in the bible david was king of israel not because he was a warrior he was

[00:49:46] [SPEAKER_01]: chosen because he was he had music that was his first thing he was a musician before he

[00:49:52] [SPEAKER_02]: was called to be a soldier and a king and the funny thing is satan was also a uh musician himself

[00:49:59] [SPEAKER_02]: wasn't he was like the chief musician in heaven wasn't he satan or lucifer if you will yes

[00:50:04] [SPEAKER_01]: yeah music was always and when lucifer was a musician he was in that rebellious aspect he

[00:50:12] [SPEAKER_01]: was a great musician that's why he got elevated to that level yeah you know but

[00:50:18] [SPEAKER_01]: obviously it was used for something else you know but that shows the power that lies in music

[00:50:25] [SPEAKER_01]: that it can either be a tool for positivity or a tool for negativity yeah but it's a power

[00:50:32] [SPEAKER_01]: and that's why african music has to be about something african music cannot be about carnal

[00:50:40] [SPEAKER_01]: things and we should look at how even when you look at rap music you know rap music was

[00:50:46] [SPEAKER_01]: victory for black people but later rap music was all that you talked about was chains

[00:50:52] [SPEAKER_01]: gold chains you know it's still the same chain that way if you have gold why do you have a

[00:50:57] [SPEAKER_01]: chain slavery isn't that slave mindset slave mindset it it propagated slave mindset in a big

[00:51:03] [SPEAKER_01]: way and it was elevated as an aspiration and i think to some extent although the music grew

[00:51:10] [SPEAKER_01]: to be a big thing but socially and mindset wise what was the cost to our people

[00:51:18] [SPEAKER_02]: yeah it was a big cost yes a big cost yes because rocket has been a fantastic conversation

[00:51:27] [SPEAKER_02]: um you are of course you had the grammys um recently and you were around a lot of

[00:51:32] [SPEAKER_02]: african artists and musicians um how do you feel about the future of african music

[00:51:38] [SPEAKER_01]: i think that it's opportunity but as i said in every opportunity it's like what do you

[00:51:42] [SPEAKER_01]: do with opportunity you know what i mean yeah um and what are you saying with opportunity

[00:51:48] [SPEAKER_01]: what do you represent and who are you you know it can just be

[00:51:56] [SPEAKER_01]: just like without saying nothing without meaning nothing yeah without using it for

[00:52:00] [SPEAKER_01]: something yeah you see so it's a good time it's a great time it's a great opportunity

[00:52:08] [SPEAKER_01]: but what do we do with it that's that's the rhetorical question what do you do with that

[00:52:13] [SPEAKER_02]: exactly amazing 2024 i'm sure the year is looking fantastic for you um what are some

[00:52:18] [SPEAKER_01]: of the things you got lined up um the right now you know we're getting ready for some

[00:52:25] [SPEAKER_01]: local concerts i'm i'm thirsty to play here in gana you know just being out there and all of

[00:52:31] [SPEAKER_01]: that so we're working on a show in april we're gonna do start doing some concerts here in akra

[00:52:37] [SPEAKER_01]: as the gradual build up towards the end of the year i'm mostly it's also an election year

[00:52:42] [SPEAKER_01]: in gana so i want to be you know very involved in the peace initiatives that are going here

[00:52:48] [SPEAKER_01]: because uh in the long run what we need to preserve is who we are you know the stability

[00:52:54] [SPEAKER_01]: of our country and also uh amplifying the social cohesion you know and diminishing the tribal vitriol

[00:53:02] [SPEAKER_01]: that has poisoned our you know kind of election narrative and then also um you know people

[00:53:10] [SPEAKER_01]: knowing that there's something called that is citizen of gana that's higher than your

[00:53:13] [SPEAKER_01]: political colors you know so being able to kind of amplify that and um and then um

[00:53:21] [SPEAKER_01]: and then the record coming you know so the record is being uh prepared and then you know working

[00:53:28] [SPEAKER_01]: on some tours to in the u.s and then i'm actually heading right now to nairobi for

[00:53:35] [SPEAKER_01]: the united nations environmental assembly okay where i'm going to be speaking and also

[00:53:39] [SPEAKER_01]: playing because for me to when the leaders gather too i like to bring like david i like

[00:53:45] [SPEAKER_01]: to bring the message of music first to mindset you know you know when soul couldn't

[00:53:50] [SPEAKER_01]: with the world that he was being is he needed david to play music so that he can get him into

[00:53:56] [SPEAKER_01]: the right heel in mental i feel that music too is a tool of healing so i always like to bring

[00:54:01] [SPEAKER_01]: to the today biggest gatherings and then also to push the environment agenda the re-greening

[00:54:09] [SPEAKER_01]: of the content the preservation of who we are the precision of our soil the preservation of

[00:54:15] [SPEAKER_01]: our arid lands because i know that most of our countries who are selling our land to that

[00:54:20] [SPEAKER_01]: grow food on yeah so all of those things trying to really awaken you know the consciousness of our

[00:54:26] [SPEAKER_01]: people through whatever my efforts are and also inspiring others to to do the same

[00:54:32] [SPEAKER_01]: so that's the key mission yeah that's a key mission isn't it yeah yeah i think it's beautiful

[00:54:37] [SPEAKER_02]: because we had another guest i was speaking to and they were complaining about how um all

[00:54:44] [SPEAKER_02]: of the land has been taken up by property real estate and there's nothing left for the

[00:54:48] [SPEAKER_01]: yeah yeah and how much real estate are we building and people can't even afford it

[00:54:54] [SPEAKER_01]: you know all these arable land who who are selling all of these tracks you know it's just

[00:54:59] [SPEAKER_01]: it's really interesting to see that you know real estate agriculture is where the growth is

[00:55:05] [SPEAKER_01]: you know real estate you're building you know if your economic level if we are not elevating

[00:55:10] [SPEAKER_01]: the ability of our people to be able to to to to afford those things and we're just building

[00:55:16] [SPEAKER_01]: a lot of them you know there's a lot i can tell about real estate i know that you know in many

[00:55:22] [SPEAKER_01]: countries where you go and there's all those skyscrapers half of them to 80 percent of them

[00:55:27] [SPEAKER_01]: are empty many countries are building as a showpiece of economic development so that when

[00:55:33] [SPEAKER_01]: you fly into the country you see skyscrapers and what they want to do like america and

[00:55:37] [SPEAKER_01]: many countries that have a lot of money are doing that but it's not they can support that

[00:55:43] [SPEAKER_01]: because it's a showpiece that you come he's like oh this place is beautiful and all of that kind

[00:55:48] [SPEAKER_01]: of stuff but in the long run we our focus should be more in terms of how do we develop

[00:55:53] [SPEAKER_01]: our people and preserve our culture yes so our culture access to land access to agriculture

[00:55:59] [SPEAKER_01]: so that we can build that capacity of our people to be able to afford

[00:56:04] [SPEAKER_01]: the real estate we don't put the the the egg before the chicken or the chicken before the

[00:56:09] [SPEAKER_01]: we have to make sure that harmoniously all of that work but we need to invest more into the

[00:56:16] [SPEAKER_01]: human capital of africa because in the long run if it's not about the human beings who live there

[00:56:21] [SPEAKER_01]: then what is the purpose of all of it true yeah true it's amazing and one of my guests

[00:56:26] [SPEAKER_02]: said trust is the biggest currency and you said human is the biggest capital yes incredible

[00:56:31] [SPEAKER_01]: yes that's that's why you and i are here you know 100 years when it was somebody else

[00:56:37] [SPEAKER_01]: that was you know so if at this moment we have to do what is elevates all of us and all of

[00:56:43] [SPEAKER_01]: so so the human capital is the most important i certainly agree with you rocky thank you for

[00:56:49] [SPEAKER_02]: enlightening our audience i want you to leave the audience with one last thing because at

[00:56:54] [SPEAKER_02]: the end of the day it's about shaping the mindsets to go and make huge impacts such as

[00:56:59] [SPEAKER_02]: what you're doing right now thank you i'd much like you to speak to one of the cameras and

[00:57:03] [SPEAKER_02]: leave one thing they can take away to go and transform their mindset and go make an impact

[00:57:09] [SPEAKER_01]: in their own way all i can say you know is that you know we are all gifts in the mindset

[00:57:20] [SPEAKER_01]: of the creator you know and imagine each of us was born uniquely out of all possibilities

[00:57:31] [SPEAKER_01]: even the conception in the womb there's a lot of possibilities you know even from the early part

[00:57:37] [SPEAKER_01]: where you were the chosen one to be the one that becomes a baby in the womb of birth so all

[00:57:48] [SPEAKER_01]: of us are special and if you're able to find that special nature in you that also lets you

[00:57:57] [SPEAKER_01]: all the power that you need to become the best of yourself too is already in your own hands

[00:58:02] [SPEAKER_01]: so it's about finding yourself finding your purpose working hard at it and knowing that

[00:58:10] [SPEAKER_01]: even working hard at it each stepping stone will come as a stumbling block but it's about when

[00:58:17] [SPEAKER_01]: you change your mindset you are able to see it for what it is and when you're able to do

[00:58:22] [SPEAKER_01]: i believe that you can be able to be the best of yourself and in the long run we all become

[00:58:29] [SPEAKER_01]: the best of all of us that's the future i couldn't have said it any better than that

[00:58:36] [SPEAKER_02]: rocky has been an absolute honor it's been an absolute pleasure thank you um where can everyone

[00:58:40] [SPEAKER_01]: find you hear your music keep up with what you're doing yes rocky dawni r-o-c-k-y-d-a-w-u-n-i

[00:58:47] [SPEAKER_01]: both facebook instagram twitter you know google find me it's a movement you know it's a movement

[00:58:57] [SPEAKER_01]: of transforming the continents a movement or transforming the globe it's a movement

[00:59:02] [SPEAKER_01]: of transforming humanity it's a movement of bringing that energy of god and the light of

[00:59:07] [SPEAKER_01]: god through all of us through the power of music so join peace and love yeah yes i yeah

[00:59:16] [SPEAKER_02]: you've got a quite a considerable following but i'm pleased you're using that considerable

[00:59:21] [SPEAKER_02]: following for good you're using it yes for good things yeah for bad things like yes

[00:59:26] [SPEAKER_02]: gust yes amazing well then you guys have it guys the one and only rocky dawni um musician

[00:59:34] [SPEAKER_02]: philanthropist entrepreneur economist activist or you can name a little singer-songwriter

[00:59:39] [SPEAKER_02]: he's everything he's everything and i've usually just had a fantastic conversation

[00:59:43] [SPEAKER_02]: you guys have just listened to for all of today's references key links wisdom points

[00:59:48] [SPEAKER_02]: head over to the sound of a crowd.com forward slash rocky that's the sound of a crowd.com

[00:59:54] [SPEAKER_02]: forward slash rocky will have everything in the show notes if you're watching on

[00:59:57] [SPEAKER_02]: youtube or listening on the podcast player look in the description below for some links

[01:00:00] [SPEAKER_02]: to rocky social media and uh yeah that's it guys um thanks thanks for watching let us know

[01:00:07] [SPEAKER_02]: what you think of the conversation get in the chat in youtube leave a comment let us

[01:00:11] [SPEAKER_02]: know what you think drop us an email and we'll catch you at the next episode thank you so much guys take care