How Social Media contributes to the Global Appeal of West African and Ghanaian Food

[00:00:12] I want to double tap on something you said, Margaret, because you were talking about smartphones and phones. I think, again, as I said earlier before, you two are both in a time in this industry where in the likes of TikTok and Instagram is very, very video shorts focused, right? And I think it's a great opportunity for food, you know, restaurants, takeaways and businesses such as yourselves to really get out there.

[00:00:35] Yeah. How important is the experience for the customer on smartphone, whether it's using your app, your network, your website, whatever? It's really important. I used to, in my early career, I used to work at Marks & Spencer. And one thing Marks & Spencer are really good at doing is providing a service and a quality product.

[00:00:57] And I think when, even though we're in the food tech space, I think for us, it all starts with that customer's experience or our partner's experience on the phone. So for me, for what we try to do at Eto is like, African food is amazing. We know it's amazing, but it also starts with how it's displayed. So a lot of sometimes content creators, in terms of what they're presenting in the food space, it doesn't really look appealing.

[00:01:23] Like it might appeal to your auntie, but it's definitely not going to appeal to like global consumers. So for us, it's, you know, when you pick up your phone, not only is it a good user experience in terms of whether it's an application or you're on our social media page, but then at the same time, it's the visuals. It looks on point. And I think for us at what we're doing at Eto, we've had a lot of tests that we've done.

[00:01:47] And we've now got like communities in Australia, Netherlands. These are places that I wasn't even focused on. Right. But I think it's because they're seeing what we're doing and they can resonate with like the quality and the feel. And yeah, like, yeah, sorry to say again, but it's just super important. And I think as well, when you're an African business, it's, there's a lot of stereotypes about us and how, you know, does this place exist?

[00:02:15] You know, fraud, et cetera. So you have to really show up and represent your country, your brand, your products, and really just offer world class services. So, yeah. I agree. I agree fully. I think, you know, presentation determines, you know, perception. It's very important that everything is done with a certain quality. Like if the food is nice, then display it that way. Yeah.

[00:02:42] Let it, let it, I'm not saying do things that, you know, that's people's choice to do super hyper edited stuff, but do it so that it's represented in the best way. So when someone comes there and orders or, you know, decides to do a class, makes that same food, they can see it represented exactly the same way. Yeah. So from the time you saw it, to the time you experienced it, to the time you digested it, you know, you're feeling like this thing is, this thing is like, this is, this is, this is what they promised. Yeah. You know, that's how it has to be.

[00:03:11] You see why Alex had to be in this conversation. I love it. I love it. Um, this is great stuff, honestly. Um, I want to keep moving to the next part of the conversation. I'm talking about the market. So, you know, there's a number of companies or restaurants.