How Social Media contributes to the Global Appeal of West African and Ghanaian Food

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In this snippet taken from a recent Foodtech roundtable conversation in Accra, with Alex Darko of Menufinder Africa, and Margaret Debrah of Eato Network, we discuss the explosion of the West African Culinary scene on platforms like Instagram and TikTok, which have increased the appeal of African food worldwide, and the important role content creators play with this. What's more important is how the food is presented, as it may determine who it's appealing to, whether it's aunties or young Ghanaians all over the world.

Enjoy the episode 🙂

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WATCH / LISTEN TO OUR PREVIOUS INTERVIEW WITH ALEX DARKO FROM MENUFINDER AFRICA

YouTube: https://youtu.be/NnqpgGxTAXg?feature=shared

Audio: https://www.boomplay.com/episode/4589266

ABOUT MARGARET:

Margaret Deborah is an innovative entrepreneur who initially ventured into the realm of meal kits, focusing on pre-measured, pre-packed ingredients aimed at diaspora communities in major cities like London and New York. Despite having a solid foundation in content creation, Margaret faced challenges in capitalising the venture, given the substantial operational costs and the need for a robust marketing strategy. Recognising the resource constraints, she made the strategic decision to pivot back to her core strength—content creation—where the Eato Network experienced significant success.

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ABOUT ALEX:

Alex Darko is the driving force behind Menufinder Africa, a food delivery platform in Accra dedicated to offering high-quality food from handpicked restaurants across the continent. Menufinder Africa sets itself apart by focusing on premium options and a superior delivery experience. Alex emphasises that the restaurants featured are carefully curated to ensure that customers receive top-tier meals. The delivery personnel are also trained to deliver a premium experience, reinforcing Menufinder Africa's commitment to quality. With a vision to become the leading food delivery service in Africa, Alex's approach integrates technology and data to continually improve and personalise customer experiences, aiming to make fine dining accessible, even at home.

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🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

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