In this episode, Adrian speaks with Anthony Owusu-Ansah, the founder of ShaQ Express, Ghana's first super app. Anthony shares the journey of ShaQ Express, which started as a delivery service in 2020 and evolved into a super app offering a variety of services, including food delivery, online shopping, and medical consultations. The conversation covers the challenges and successes of building the app, the importance of sustainability with electric bikes, and the impact of customer feedback on their services. Anthony also discusses future plans for expansion and collaboration with other businesses.
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Timestamps / Topics
0:00 Starting ShaQ Express
6:08 Story about the Name
14:30 Super Apps in Africa
17:24 Green Transportation Initiative
29:28 Opening Opportunities for Female Uber Drivers
31:28 Rider Safety Training and Culture at Shack Express
40:08 Business Expansion Strategy
44:47 Collaborative Business Approach
47:02 Customer-Centric Business Strategy
50:04 Outro
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Speaker A [0:00 - 1:28]: Hey, everyone. I go by the name of Adrian Daniels. Welcome to the Sound of Accra podcast. This is your first time listening. This is the show where we speak of top ghanaian founders, entrepreneurs, and creators worldwide with the aim of leaving you behind the meaningful takeaways that you can apply in life, business and career. We've been running for four years now, and I would like to thank all of you for your support. This is a show where we speak with amazing, amazing people around the world who are ghanaian or other interest in Ghana. And the aim is to leave you behind the meaningful takeaways that you can apply in your life, business and career. Now, for today's show notes, I'd like you to head over to the soundofthecrowd.com shaqexpress. Shaq, as in the basketball player Shaquille O'Neal. That's S h a Q express. Right. So e x p R e s s. Don't worry if you're not good at spelling. You didn't do well in English. We'll have all the links in the podcast description below on YouTube or in the podcast players. Okay, if you're listening to Spotify and Apple podcasts. Five star reviews. Very much appreciated. Let us know what you think of today's conversation. Join the conversation in YouTube comments and maybe this can turn into maybe a live discussion, a webinar, or in person masterclass or meetup or whatever it may be, right? Just let us know. Drop us an email infohesoundofacrad.com. right, so that's housekeeping out the way. I'd like to introduce today's guest. Today's guest is Anthony Awasu Ansar, and he is the founder of Shack Express. Okay. Garner's first super app to put into s one mple. He's going to explain it a bit more in just a moment. Anthony, thanks for coming on.
Speaker B [1:28 - 1:29]: Thanks. Thanks.
Speaker A [1:30 - 1:59]: Let's get the elephant out of the room. This is actually our second time recording this interview in all transparency, as you know. I know this season we're going to do some behind the scenes and show you what really goes on, because we want to be transparent and authentic with our audience. But, yeah, I mean, Anthony's top, top, top man. We tried to record this yesterday. We went horribly wrong as we're trying to shoot in four k, and we're just trying to make things work. Hopefully, this interview can go much better than did yesterday. But, yeah. Anthony, thank you for coming back on the show.
Speaker B [2:00 - 2:01]: You're always welcome.
Speaker A [2:01 - 2:12]: Yeah. So, yeah, before we kind of dive deep, into the interview, just give the audience an elevated pitch. Less than 60 seconds about Shack Express and then maybe a bit about yourself.
Speaker B [2:12 - 3:22]: Okay, thank you. Good morning. My name is Anthony. I'm the CEO and founder of Shack Express. Shack Express is a tech company based in Ghana and we offer multiple services. So we have built a super app. And what the super app does is that it gives you access to variety of services in just one mobile app. So on one platform, you can have access to buy your medications or drugs online, you can buy your ECG, you can order for food from your favorite restaurant, you can shop on Shack Express, from electronics to fashion to groceries, to anything that you want to shop on Shack Express. You can also request for artisans like Handyman, you can also speak to a medical doctor or nurse. You can do so much more with Shark Express. And this year we'll add more services to our platform. We started off as a delivery company in 2020 and we have pivoted super app and what we are doing is to give you the convenience that you need in your life, whilst we are also conscious of our environment as well. So basically, that's what Shaq expressed that.
Speaker A [3:22 - 3:36]: I love that as well. When you mentioned also the environment sustainability aspect as well. And I know you guys have kind of like pivoted into like green bikes as well, which will talk about that. And then you had like a little collaboration recently. London school business, I believe.
Speaker B [3:36 - 3:36]: Yes, yes, yes.
Speaker A [3:37 - 3:41]: So we'll kind of get into that. Why the name Shack Express? I mean.
Speaker B [3:43 - 3:56]: So the name Shaq, most people know me by Shaq. They don't even know my name is Anthony. This name I got from secondary school, the only school in this country, the best school in this country. What is that?
Speaker A [3:57 - 4:09]: Yeah, it's a good one. I would have gone there if I stayed in Ghana. But I ran away after JSS, back to the UK because I went to Morningstar and I ran away back to. I didn't want to get bullied, so I ran away.
Speaker B [4:10 - 4:14]: By the way, me being here is good enough. You have a feel for influence.
Speaker A [4:14 - 4:17]: It's a good school. I've always heard high things in my.
Speaker B [4:17 - 4:52]: So that's how I got a name. I got a name from fanspin. Then at a time when I was thinking of what name to give to the business, I was trying to. I struggled a lot because then at the time, I was thinking of the name for the business, I was thinking of the name for the business, for delivery. But at the same time, I knew that I want to go beyond delivery. I want to do more than just delivery. So that I didn't want a name that would restrict me to just delivery, but a name that would take me beyond delivery. So I was struggling. I know eventually, in a haste of registration, I said, you know what, with Shark Express, yeah, I swear, with Shack.
Speaker A [4:52 - 5:03]: Express, I guess it works, right? Because everything is some kind of delivery, whether it's food, whether it's ordering something online, whether it's delivery driver, pharmacy, anything.
Speaker B [5:03 - 5:03]: It works with it.
Speaker A [5:03 - 5:14]: It's all to do with something being purchased and then there's a delivery at some point, you know what I mean? But hopefully this where the customer service part comes in doing great, quick service.
Speaker B [5:14 - 5:18]: But my daughter, my son has the name Shuck, so it's part of their name.
Speaker A [5:18 - 5:23]: So you kept it in the family? Family. Your daughter's got Shaq as well?
Speaker B [5:23 - 5:25]: Yeah, she's got Shaq as well.
Speaker A [5:25 - 5:26]: Is that a unisex name?
Speaker B [5:26 - 5:27]: It's a unisex name.
Speaker A [5:27 - 5:27]: Really?
Speaker B [5:27 - 5:28]: Yeah.
Speaker A [5:28 - 5:29]: Crazy. I've never heard about that.
Speaker B [5:29 - 5:36]: It actually has a lot of different meanings and it's beautiful. The name is actually beautiful. So later I delve into it and to understand what a name really is.
Speaker A [5:36 - 5:37]: What does the name Shaq mean?
Speaker B [5:37 - 5:47]: So in some countries it means you are handsome or beautiful. Some countries means you are powerful. In some countries it means it has different meanings depending on the country. Find us out there.
Speaker A [5:47 - 6:01]: All positive connotations, positive, positive conversations. Brilliant. Great. And, you know, of course, you started off with delivering. Could you tell us about how you started the shack Express? So you kind of.
Speaker B [6:02 - 6:31]: So in 2016, and I like to tell the story a lot because I was in a place of inconvenience. I was transferred to Takwa, the western north of Ghana, and Yamada. Lazy guy I'm always looking for. How do I get things without really having to stress so much? Right? So, I mean, we work so hard when we get home, we shouldn't spend extra energy to get the things that we need. Like, I'm happy to be lazy in that aspect of my life.
Speaker A [6:31 - 6:33]: Too much traffic just to get home and work out.
Speaker B [6:33 - 6:41]: Then you now need to cook. You know, I need to stop by the pharmacy and buy this and I need to go to maybe a mall to get this.
Speaker A [6:41 - 6:43]: It's too stressful back into the traffic, isn't it?
Speaker B [6:43 - 7:03]: Why, yes. So in Taqwa, I used to move around a lot. I come back home and I need to drive again to go and buy my food, drive again to do this, and it was too stressful. So I asked around if they have any delivery service or service that can give me the things I need without me having to move from the comfort of my home. They didn't have. I was like, wow, how can you not have this here?
Speaker A [7:03 - 7:09]: But in terms of that region, would you say there's that kind of, would you expect to have that kind of service in that region?
Speaker B [7:10 - 7:15]: Yeah, in the north, yeah. There are big companies there, gold fields and.
Speaker A [7:15 - 7:16]: Really?
Speaker B [7:16 - 7:57]: Yes, the big companies there. Why not? I expected. And for the fact that the mode of transport also included motorcycle, I expect that something like that will be there. But surprisingly, it wasn't. So I was like, okay, why hasn't anyone started? I didn't get any good answer. So I said, you know what? I will do this for myself and for other people who need it. To me, it wasn't so much of a business. It was so much of a service for me and those who conveniently need that. So I wasn't expecting on a large scale. Then, just when I was about to start, I bought some bicycles, I got a business register. I mean, I started with some few things, did my budget, then I was moved back to Accra.
Speaker A [7:57 - 7:58]: Wow, you moved back?
Speaker B [7:58 - 7:59]: I was moved back to Accra.
Speaker A [7:59 - 8:00]: Who moved you back?
Speaker B [8:00 - 8:01]: The company.
Speaker A [8:01 - 8:02]: The company you worked for at the.
Speaker B [8:02 - 8:05]: Time, I was working for the company, so then they transferred me to Accra.
Speaker A [8:05 - 8:06]: Okay.
Speaker B [8:06 - 9:27]: At that time, busy, so many things to catch up with, so I shoved the idea. Then 2020, just around the lockdown, I was helping a friend promote his business, and there were so many calls from the people I was promoting to telling me one or two issues that they faced, and then I was trying to solve it or talk to them about it. So my wife casually just passed a comment that, why are you so stressed and handling all these issues? Didn't you want to do something like this some time back? Go ahead and just do it. And as well work for them and that kind of thing. I mean, she passed a funny comment. So, I mean, but the comment hit me. I thought about it, I was like, okay. Then I remember that there's something like that. He even mentioned it. So I was like, okay, there's something like that I want to do some time ago. Maybe this is a good time to start. Because then I was working from home. Yeah, it was locked down. I was working from home. So I went to my portoman to open a thing. I saw the certificate, I went back to my drive, I saw the budget, I looked at it, I was like, okay, let me look at it again. Then the next day, or I think the next day or a couple of days later, we had a visit from my mother in law. He came to visit us, and in conversations, he came up again. They were like, oh, that's cool. We might even need your service.
Speaker B [9:28 - 10:44]: So she was more like, my first customer. I need your service because we also need struggle with it. I was like, okay, then it's a real problem, right? Because they also. She has this mother care that she delivers to people. And some people walk into pixel. Okay. Then it looks like there's some demand for the service. Then I started making some phone calls. I spoke to a friend, a very good friend, who had been doing the business, like, three years before. I mean, three years before. So he had experience. Three years before COVID So he had experience. He had the knowledge. So I called him Jesse Khan come. And he. He helped me out. Like, Jesse really made it work very easy for me, Jesse on the phone, like, what bike I should buy, what I need to do, registration. Like, Jesse can come. Just literally held my hand through the entire process, made it very easy for me. So within, like, matter of weeks, I had done everything I need to do. And on the 9 May 2020, we had our first phone call from. I remember the customer, Mike Adon. He wanted to deliver from Oyarefa to some other place. That's how we came in. So we started off as a traditional delivery company, but we knew we wanted to go beyond just doing a traditional delivery company.
Speaker A [10:44 - 11:06]: Brilliant. Your first customer. First client is always the hardest one. But once you get that one, it kind of springboards you to get our customers. And also your first employee or that first person that helps you with the business. It's actually pretty incredible. And I'm sure you can testify how much difference that's made that person helping you out in your business.
Speaker B [11:07 - 11:25]: It was brilliant. And he was running the same, but he didn't feel like I'm coming to compete with him. In fact, later that year and the subsequent years, we even share clients. So when he's bedding, he offloads some of his customers to me. And sometimes when I need service, when I have so much demand, sometimes I use his riders as well.
Speaker A [11:25 - 11:26]: Okay.
Speaker B [11:26 - 11:28]: He's a brilliant guy. Brilliant business guy.
Speaker A [11:28 - 11:29]: You're still in touch with him, right?
Speaker B [11:29 - 11:44]: Yeah, still in touch with him. We've been friends for a very long time, and I knew he was into that, so. But when the time came and I spoke to him, I didn't expect that kind of support from him. Normally, you find people who hold you back or tell you otherwise. But he was all out.
Speaker A [11:45 - 11:57]: Absolutely amazing. And I know this is. You've gone on from doing delivery and now this is like a super app. Just quickly tell the audience really quickly, the concept of a super app.
Speaker B [11:57 - 13:25]: Okay. The super app does magic. So what super app supposed to do is that we sort of bottle a lot of services in a particular place or a platform so you can have access to many services. What super app? The concept simply is a lot of services in one mobile app. There's no need for you to juggle with different mobile apps. Don't download an app for food. Don't download an app for your hair. Don't download an app for your medication. Too many apps take too much space, makes your phone. Don't stress all the service that you need. We'll put them on one platform, one app, a super app. You enter that app, you go into that room, you have access to almost every service that you need. That's the concept of a super app. An app that offers more than one services or an app that has multiple apps. Yes, basically, that's a concept super app. And that is what we are trying to do. We came up. I will go on and tell you why. Why I thought of a super app. So when I thought of my inconvenience and trying to get food, it wasn't just food I wanted to get without moving. It was at that time, I need to buy some things from Malcolm as well. I was wondering, how can I just get this stuff without me going to Malcolm? Because I don't want to join that traffic and go through all that. How can I get this? How can I get that?
Speaker A [13:25 - 13:29]: So you have to make all these stops and things.
Speaker B [13:29 - 13:45]: I didn't want to go through all that stress of making all these. So I was wondering, how can I get all of these things without. So the initial concept was to get somebody who ran an errand for me. Like, you brought the errand boy. Yeah. So I get you, I pay you, you do all these things for me and bring it to me.
Speaker A [13:46 - 13:46]: Brilliant.
Speaker B [13:46 - 13:52]: That was the idea. But it's still traditional, it's still manual, it's still not a digital process. Right.
Speaker A [13:52 - 13:52]: Yeah.
Speaker B [13:52 - 14:27]: It still involves me calling someone and all that. But I also knew that in all the things that we want to provide, the core problem is logistics. And if you talk to a lot of businesses, one of the biggest headaches they have is how to move their product or whatever they are offering to the end user, the consumer. And thinking about that, reading about that, speaking to people about that, I noticed that if you're able to get the logistics right, everything has to fall in place.
Speaker A [14:29 - 14:30]: Like Amazon, isn't it?
Speaker B [14:30 - 15:31]: Yeah. So we spent two years of shark express perfecting logistics. The last mile delivery. Beautiful. Before we launched a super app. And that's why the super app came after we had it in mind before, in the beginning. But we knew that we need to get infrastructure right before we can support all the other services. And that's the reason why we had to move in phases. But super app is a thing for the future. It's growing, it's big in Asia. There's WeChat, there's Gojek, there's noon, there's Kareem. It's big in the asian market and it's growing in african market. And I. Shark Express wants to be the leader of a reliable super app. True convenience. And we are starting from Ghana. Hopefully this year, in the coming years, we'll be presenting more than ten countries in Africa.
Speaker A [15:31 - 15:44]: That's amazing. And it's similar to many find Africa. I was speaking to them. They want to expand out of Ghana, hence the name many find Africa. Who I'll be deleting because I'll be downloading Shack Express, please.
Speaker B [15:45 - 16:04]: It's funny, moneyfinancers are a partner, so we work together. And that's the whole idea of super app. It's not to compete with you, it's to collaborate with you. Yeah. So you don't have to delete Menufinder, but maybe you keep Menufinder, Dano, Shark Express. And that's all you need. Any other app delete.
Speaker A [16:04 - 16:04]: Yeah.
Speaker B [16:04 - 16:05]: So keep.
Speaker A [16:07 - 16:23]: Your bacon's been saved. Yeah, don't worry about that. Yeah. So this is brilliant. I'm really excited about, you know, the rise of super apps. I mean, of course, like Elon Musk, of course, buying Twitter now x, because in the long run he wants to turn into a super app. That could be very, very interesting.
Speaker B [16:23 - 16:24]: It's not a thing in the west, though.
Speaker A [16:24 - 16:31]: It's not the west, more like in far East Asia, like China, Japan, etcetera. And even you're starting to see WhatsApp slowly becoming the super app.
Speaker B [16:31 - 16:34]: Eventually, almost everyone moved to super app.
Speaker A [16:34 - 16:35]: Yeah. Even WhatsApp business.
Speaker B [16:35 - 16:39]: Because you want to build that ecosystem where people can just, you know, it's just like they're a vision pro.
Speaker A [16:39 - 16:40]: Yeah.
Speaker B [16:40 - 16:46]: Just chill in your chair, relax and access a lot of things. Imagine the vision pro.
Speaker A [16:46 - 17:24]: That's a whole conversation. That's scary, man. Minority report, matrix stuff. Very, very scary. It's a whole conversation. This is brilliant. I'm really enjoying this conversation. So, in terms of Shack Express, now, you mentioned logistics. Perfect. And the logistics process. Now, we talked to everyone about the whole sustainability, the greenhouse, you know, travel. So now I'm aware you've got, like, green bikes and things like that. Talk us through that. You know, the importance of green bikes. And then you also did like a. You also had, you know, some collaborations or some meetings with a London school business or London school. Talk us through that. It's very interesting.
Speaker B [17:24 - 18:08]: Yeah. So we. We started with four motorcycles, the full traditional motorcycles. And we knew we had to grow our fleece side. We had to expand. And then the first year we had, we moved from four motorcycles to 32. Right. Today, our current fleet size is 68 motorcycles with five cars. And out of 68, 29 of them are electric motorcycles we want to phase out. In fact, the agenda for this year is to face out completely the forward bikes to electricity motorcycles. And we are on a quest to achieve 1000 electric motorcycles by the end of this year.
Speaker A [18:08 - 18:11]: Wow, that's a huge exponential jump, but I'm sure you're up for it.
Speaker B [18:11 - 18:33]: Yeah, we are up for it. So with the right partners, like Cofa WAwu, you're looking at increasing athlete size and purely going purely electric. The reason for the decision to switch? There are four reasons. Right? At a point, I met a female dispatch rider who was struggling a little bit on the full bike.
Speaker A [18:33 - 18:38]: It's like a whole biker society in Ghana. Bikers, biker girls for Ghana, or something like that.
Speaker B [18:39 - 18:43]: We have those who do it for personal. I've seen and met that group.
Speaker A [18:43 - 18:45]: Yeah, yeah, this is different.
Speaker B [18:45 - 18:47]: Rosie Finn is part of that group.
Speaker A [18:47 - 18:49]: And Rosie Jessica O was part of that.
Speaker B [18:50 - 19:09]: You see Rosie on the back, it's amazing. But this lady I met was riding for commercial, like for delivery as a dispatch rider, and I didn't say she was struggling. And so I kind of stopped and asked her if she has time so I can engage her. So I engaged her.
Speaker A [19:09 - 19:12]: Oh, that's how you recruit drivers. You just stop in the traffic? Hey.
Speaker B [19:12 - 19:13]: Yeah, that's how they recruit.
Speaker A [19:13 - 19:15]: So I stop at the point, I.
Speaker B [19:15 - 19:24]: Just stand at the location. And when you are a rider, you're passing by. I ask if you have time to talk. I mean, clever. Before I even started shark express, I did that. I started requesting for delivery.
Speaker A [19:27 - 19:27]: So I.
Speaker B [19:27 - 19:51]: Could engage them, so to drive. And this guy was smart, so they taught me the pricing. They showed me locations. I mean, I've been Accra for a while. I'm living here. I know certain locations, but these guys know every looking kind of this country. And they helped me with pricing the location, even where to look, where to situate the office. This guy is kind of happy. Yeah. They tell you this place is central.
Speaker A [19:51 - 19:52]: Yeah.
Speaker B [19:52 - 22:17]: Accra divided into four quarters. So we have the Tema areas. You know, Accra west is into two. Then we have the Accra east from, say, spintess all the way to East Lagoon. Drinkonot, Ashadebuti, Adenta, Obujo. Like those areas go to that. Then we have. So this sort of helped me and it was, it was easy. Our location is also very, very, very strategic right now. I spoke to her and I was, and then she was telling me how she has friends who want to do this, but they are struggling with a bike. And these bikes have that and that and that. So what bike works for you? Like, oh, there's this electric bike that they used to use in the north. Right. And it's easy. It's like a scooter. Okay, nice. So I went back to the office. I'm like, any company that, do you have any companies in Ghana that doing electric? I mentioned a couple of companies. I was like, okay, please find out from them how much it costs, what it takes. How can we get the electric bikes to use? Then they reach out, came up with an invoice and it was crazy. What, we can't afford this? No, we can't afford. So I was like, okay, can you set up a meeting? So like, I go and understand how and any means we can still work with them and still use electric bikes so we don't have to cut off our arms. 404 then they did. Then I went to the meeting, we had good conversation, understood what went into it, and I said, okay. I came back to the office, I met the team. I was like, guys, we need to switch to electric. Now. My reason was to employ more female dispatch riders, but I have other reasons why we need to switch. And one and overall is to reduce our carbon footprint because then have you noticed the change in our weather forecast and our seasons? I mean, before it wasn't raining in December. Now December is crazy. The current look at Hammer town now, all these patterns are due to our human activity that is contributing to the changing climate change. So, I mean, that's the overall, that's the overall goal. But it's so economical. You can also get to employ female dispatch fighters. Right? And they raised concern with female dispatchers like, you know what, no problem. Data always informs. So until you try it, until you test it, you can never argue or make any point. So how about we pilot a female dispatch rider?
Speaker A [22:17 - 22:18]: Wow.
Speaker B [22:18 - 22:58]: So we piloted a female dispatch rider and the feedback was crazy. We actually got a female dispatch rider. I will not forget her. Juliana. She came from the north. She was a UDS student. She was on vacation. She wanted to do internship. I spoke to her, can you do this? She said, yes, you can do it. I said, okay, let's give it a try. She worked with us for three months. And that three months was crazy. Customers wanted her. Her customer service, the way she handles the package, the way she communicates to customers, it was crazy. Within that period, we saw some increase in our demand and our demand. But what caught our attention was the fact that they were requesting specifically for her.
Speaker A [22:59 - 23:00]: So you took advantage of that.
Speaker B [23:00 - 23:02]: I'm sure we did.
Speaker A [23:02 - 23:03]: Leverage that.
Speaker B [23:03 - 23:39]: We leveraged that. So we leverage on that. Then we're like, no, before we're not sure, but now we are sure. I mean, it could vary for different female dispatch rider, but with this particular pilot is working right. She does things differently from the average male dispatch rider. Like the time, the focus, the time they take to deliver is actually timely. They handle the packages with care. They understand customer service and knows how to speak to the customers. They have their way around. They can make you want to come back again.
Speaker A [23:39 - 23:41]: Something about women's touch, isn't it?
Speaker B [23:45 - 24:27]: But it worked. So we said, you know what, let's push for this more. So we actually are now can you get us more? So we actually made a flea supervisor. So she became a flea supervisor. Later on, she became a business development manager, helped us develop our business in Tamale. So we piloted in Tamale. She was the one who was heading the business. Yeah, she still, I think she'll be graduating this year also. I'm not sure then we like, okay, we've tested. It works. Now let's test the other thing. So we got, we decided to get in electric bag to see using it. Like electric bag, using electric bag. How does it work? Well, eventually, now we can confidently say that we are saving about 15% to 18% on our operational cost.
Speaker A [24:27 - 24:27]: Wow.
Speaker B [24:27 - 25:10]: It's cheaper than using the full bag in terms of maintenance. It can help you regulate and stabilize your price point. Unlike the full wall bags that every other month, in fact, every quarter, there's an increase in full price. So then you have to increase the cost and you have to be able to maintain the cost of operations. But with electric bikes, you're able to plan your pricing better and you also get to save on it. We get to obviously reduce our carbon footprint environment, then we get to recruit more female dispatch riders. Today we have five female dispatch riders on our team and we are even about to launch a program where we will train females who don't know how to ride, to ride and become professional dispatch riders. Wow.
Speaker A [25:10 - 25:14]: All from people like Jessica. Sorry, what's her name? Gina. Coming in.
Speaker B [25:14 - 25:15]: Yeah.
Speaker A [25:15 - 25:17]: Incredible. Incredible.
Speaker B [25:17 - 25:37]: I've forgotten the lady I met on the rose name. But it started from her. But it started from her. So because we believe that, I mean, again, we want to break the barriers. If you take ten dispatch riders in our crowd now, ten are males, right? But the females can do a better job. So why not give the chance for them to also ride? Some of them actually ride personally.
Speaker A [25:37 - 25:40]: Yeah, of course. There's a whole community of female riders.
Speaker B [25:40 - 25:48]: In God, but why don't you break the barrier and get them involved in this? Because this also serves as employment for them. It gives them money to also take care of themselves and also make a career out of it.
Speaker A [25:48 - 25:49]: Yeah, absolutely.
Speaker B [25:49 - 26:03]: Yeah. So it's something that we want to really capitalize on. We want to help females who can ride to work as a dispatch riders or even more than a dispatch rider to be able to help grow this industry.
Speaker A [26:03 - 26:09]: Amazing. You start something, start something beautiful, something special, and you're pioneering something amazing.
Speaker B [26:09 - 27:45]: That's the reason why we. Those are the reasons why we switch to electric motorcycles. Last year we had an email from. I've forgotten about London business school wanting to come. They're coming to Ghana. They have MBA students who want to come to Ghana. I think it's part of their course and a project to help small businesses. More like a consultation. You know, they come to understand your business, what you're doing and how they can add certain value to it. So last year they came and it was fantastic. Like we had real benefit from it this year. Fortunately, they wrote to us again that they want to come down again and then work with us, another team. And it's exciting. They were in this week. Monday. We met them Monday and the conversation was great. Almost 2 hours of brilliant brainstorming questions. I mean, it's great. I mean, it ends this weekend. So tomorrow we meet him again for a proper pragmatic plan to help Shaq Express. So we are looking forward to more of these because then they help small businesses. I mean, it's not something you're paying for. If you have gone your way to look for such a service, you'll be paying so much for it. But London business School is giving us this kind of. I mean, it's a win win situation for both institutions we get to. And the students are from different backgrounds, different companies.
Speaker A [27:45 - 27:46]: The diversities.
Speaker B [27:46 - 28:02]: Yeah. These are professionals who have worked in big, big companies and they're doing their MBA and they have experience, they have knowledge, they have understanding. So when you engage them, you would have paid dollars, lots of dollars for this. And you're getting it for free.
Speaker A [28:02 - 28:04]: Not even cities for free.
Speaker B [28:04 - 28:31]: Yeah, cities for free. And this is through London business school. So it's a good thing that adds value to shark Express. And I'm very thankful to London business school, and I hope that this partnership or relationship will continue for a lifetime, because every year we get to measure our progress, what impact they've added to us, where we've gone from what we've got into. And please, they shouldn't stop until Sac Express is a multinational company.
Speaker A [28:31 - 28:33]: Yeah. It's almost like an exchange program. I love it.
Speaker B [28:33 - 28:36]: It's an exchange program. Oh, it is fantastic.
Speaker A [28:36 - 28:40]: Yeah. I mean, it must make you feel honored, you know, that they chose you. There's so many businesses out there they.
Speaker B [28:40 - 28:48]: Could have chosen, but they chose going to different countries, you know? Yeah, I mean, yeah, I'm joking.
Speaker A [28:48 - 28:53]: I'm just playing, Alex. I'm playing with you, man. I like to mess it. I like to tease around. Yeah, yeah.
Speaker B [28:54 - 29:00]: I've got to the country to go to other companies. I think it's not only just Shark Express, I think there are about other two, three, four companies.
Speaker A [29:00 - 29:01]: Oh, that they go to.
Speaker B [29:01 - 29:28]: Yeah, I know that they also are kofa, as we say, as well. So the coffers team even reached out. The students at coffer reached out to understand we using coffee, spike coffee motorcycle, electric motorcycles. The impact, why we switched and to understand how they can build whatever service they're providing us to make sure that we are okay. So you see how it works. Like, the entire ecosystem, everything is just. It's great.
Speaker A [29:28 - 29:40]: It's fantastic. And I think the next time, next time I order Uber, I request an Uber and I see a female driver, where we'll accept it now. Because usually when I see, I'm like, huh, female driver. I don't know about that. I don't want to get any trouble. Please don't get me in trouble, please.
Speaker B [29:40 - 30:57]: It will give you a better perspective as to. For you to understand how different both genders really work and how. Please do engage them, understand them. And even, and beyond. Not just even in line of the work, beyond the work. Why did they choose this? What impact is it having on them personally? Like, how are they? You understand why we need to open up some of these job and opportunities to females as well, and just assess them the same way you assess a male Uber driver or whoever, and then you see the difference and you notice that we really need to open every, almost every industrial carrier to both genders so that you, I mean, everybody get an opportunity to. And I can understand some of the arguments people have made, especially when it comes to dispatch, that dispatch delivery is a bit the risk associated to it. But I mean, come on, it's risk only. I mean, it's risky, but then there are also precautions. We put in certain things in place to make sure that whoever is doing that job is doing it safely, can leave women, come back home safely, by God's grace, of course.
Speaker A [30:57 - 30:59]: I mean, that's another thing you have to worry about when they're on the bikes.
Speaker B [31:00 - 31:00]: Yeah.
Speaker A [31:00 - 31:28]: You know, some of the issues that take place. I mean, there's one guest I interviewed the other day and I found out that, you know, he lost one of his parents from a bike accident, you know, and in Ghana here. And I was so saddened to hear that. And I just realized there's a lot more. Of course, bikes on the road because of services and things like that. So on your part to minimize the risk for riders and also the pedestrians and drivers as well.
Speaker B [31:28 - 32:23]: And that's why we spend so much money and time in training our riders. Before you hit the road, you understand what defensive riding is. You understand what it means to move on certain roads. There are highways, there are small roads we take you through. We show them also the consequences of speeding, unnecessarily going beyond certain speed limit, jumping red lights. Or we need them to understand the repercussions of certain reckless actions so that they know that they are here to make money, they are here to just work. And certain things are not immaterial material to the work that they are doing. And after that training, you notice that their perception of concepts on writing changes because some people write personally for their personal gains and they do all sort of things with it, right?
Speaker A [32:23 - 32:24]: Yeah.
Speaker B [32:24 - 33:55]: And for some people, they just want to make some quick money for whatever reasons to survive, and you do not want to, for the purpose of which you came, fit it and do something else. And it's our job to remind you that even though you're the one in charge, you need to always be conscious that you are a user of the road and the other people involved. You are delivering a package that needs to go the same way. You pick it up, you need to come back to us and your family the same way you left. There are lots of things that we need to remind you of. So it's a weekly thing. We have a weekly meeting with the riders. We assess. Now, when we launched Shack Express, the first two years we were running a campaign. And that campaign was that when you see a shark express driver who is standing in the traffic light. We started that campaign way before anybody thought about it, because there was this stigma and mindset about perception, about dispatch riders that we needed to fix. Right. Because we wanted to be the pacemakers. We wanted to change the way delivery, and we actually did. Today, you don't see so many dispatch riders jumping red light because majority of those who are standing by the red light now are either the product of Shark Express or now they've seen Shack Express. So what we used to do was that when a customer takes a picture of a shark Express rider in traffic, observing the traffic regulations, like standing by red light and send it to us, we reward both the customer and the rider.
Speaker A [33:56 - 33:56]: Wow.
Speaker B [33:56 - 34:08]: So we give the customer free deliveries, and we, at the end of the week, we give the rider a reward for observing that. We run that for two years consistently, that now it's become a culture in Shark Express.
Speaker A [34:08 - 34:11]: Wow. Like in the center. So the incentive helped to kind of lay your culture.
Speaker B [34:11 - 34:24]: And I still have pictures of customers turning to us, taking pictures and videos of them and then praising them. Some went all the way to social media to praise us and praise the rider for observing red light.
Speaker A [34:25 - 34:27]: Is that a common thing that might just go through the red pass?
Speaker B [34:27 - 34:29]: Before it was a common thing.
Speaker A [34:29 - 34:30]: Wow.
Speaker B [34:30 - 34:37]: Now it's better because of one. The police effort in trying to reduce. So they have cameras.
Speaker A [34:37 - 34:38]: So the government's getting involved in it?
Speaker B [34:38 - 34:41]: Yes, the government is involved. The IGP is heavily involved.
Speaker A [34:41 - 34:43]: What does IGP stand for? For those who don't know?
Speaker B [34:43 - 35:19]: Well, this question asks. So he got involved. There are a lot of policemen around, motorbikes at the traffic areas, key areas. Their cameras are studying areas. And these people are always monitoring to make sure these riders don't do that. But before the IGP did this, we were taking precautions, or were. We are putting measures or deploy the campaign to make sure that these guys don't do what they are doing.
Speaker A [35:20 - 35:21]: You were ahead of the game.
Speaker B [35:21 - 35:58]: We're ahead because then we wanted to reduce the risk of destroying the packages, the risk of accidents, so many things that involves that, because that way it doesn't increase your cost of operations. And we also cared about our riders. Our customers are not just the end users, the users riders and our staff are also part of our customers. So we need to make sure that these guys are properly taken care of, that kind of thing. So, I mean, we, the campaign worked, and now there's this culture in shark Express that if you jump a red light, you are either punished or you're out of the business.
Speaker A [35:58 - 36:00]: Yeah, of course. It's severe.
Speaker B [36:00 - 36:00]: It's a severe.
Speaker A [36:00 - 36:02]: It can lead to anything.
Speaker B [36:02 - 36:10]: We don't tolerate it. We don't. We have actually allowed police to take some of the riders to call. Wow. Yeah.
Speaker A [36:10 - 36:13]: Because you don't know what that can. That can be a danger to their life and to others.
Speaker B [36:13 - 36:32]: So when a policeman calls us and they say, there's some things that is not a mere misdemeanor, we don't tolerate those things. We will tell you, okay, please process this rider. We'll let the police do their job and work. We always work with them. So you can ask the police station, they'll tell us. Sarcasm is always working with them.
Speaker A [36:32 - 36:33]: Wow.
Speaker B [36:33 - 36:35]: We work with the police because we need to make sure we are.
Speaker A [36:35 - 36:36]: That's the level you've got to.
Speaker B [36:36 - 36:37]: Yeah, that's the level we've got to.
Speaker A [36:37 - 36:38]: Side by side with the police.
Speaker B [36:38 - 36:39]: Yeah, we work with the police.
Speaker A [36:39 - 36:40]: Incredible.
Speaker B [36:40 - 36:43]: Yeah. And if you go to any of the police stations, they will tell you this.
Speaker A [36:43 - 36:45]: Okay. I just walk up to police station, you know, Shack express.
Speaker B [36:45 - 36:46]: They'll tell you they don't. Shack Express.
Speaker A [36:47 - 36:47]: Wow.
Speaker B [36:47 - 36:53]: Sometimes I go there myself personally to tell them that. Okay, all right. Okay. Let's do. Let's do what we need to do.
Speaker A [36:53 - 36:53]: Yeah.
Speaker B [36:54 - 36:54]: Wow.
Speaker A [36:54 - 36:59]: You can even train the police. You could open shack driving school. This is marvelous.
Speaker B [37:00 - 37:47]: And that simple action sends a strong message to that rider that the company will not allow you to do the things you are doing. So if you misbehave, you follow the due course where the due process you're supposed to go through. So when you got this message, my father in law is a retired DCop, so, I mean, I need to make sure that his son in law's business is very compliant and we are doing what the law expects us to do. So he's a very, he's a good man, and he's well known in the police force. And so you don't also want to do anything that is contrary to the good job he's done for the country, of course. Right.
Speaker A [37:47 - 37:49]: You want to kind of honor that reputation.
Speaker B [37:49 - 38:32]: Exactly. You want to uphold that reputation. It makes me feel, because if I go there and I tell them my father in law is DCop, retired Doctor Womessa. It's good, it's powerful and know the man because of the job he's done. So they are not surprised when I also tell them, you know what, let's follow the due course, right? Because then that's the right way to go. So we've done this for years and it's now become a culture in shark Express where I. The riders are always compliant, they follow the rules and regulations, they ride carefully and they make sure that they deliver the package, most importantly, safely and reliably.
Speaker A [38:32 - 39:22]: Anthony, you're doing amazing, amazing work in so many industries. You're changing the way people drive in Ghana, you're changing the way e commerce delivery apps are used in Ghana. You're changing the way customer service is done, logistics, you're changing families, changing, you're changing so much. I just want to say thank you for what you're doing for our country and thank you for how you impact in all these different industries at so many different points. I mean, we could have another conversation, maybe another time and go into other bits of Shack Express. I've really enjoyed this conversation. I want to kind of wrap up with just. So tell us, talk us through what you guys are looking to do in the new year. You mentioned expansion to Africa, you've mentioned adding more services. I think maybe insurance. I think you told me off air, you're going to add things like insurance, etcetera. And then I think one other thing, funding and things like that, right?
Speaker B [39:22 - 39:27]: Yeah. So one of the things I've not mentioned that we bushed up our way to where we are now.
Speaker A [39:27 - 39:28]: Amazing. Even more amazing.
Speaker B [39:29 - 39:33]: It's difficult. You're always broke, you always need money.
Speaker A [39:33 - 39:36]: You always need more vc's behind back. That's the difference.
Speaker B [39:36 - 40:08]: Well, the reason we had to boost up was not because we didn't want to raise, but also because we wanted to focus on the operation, the business itself, to perfect it, to pivot it, to make sure we understand, to make a case, to prove certain points. And at that time we're looking at how we can do I give our best to greater Accra before the rest of the world. Right?
Speaker A [40:08 - 40:09]: Or even the rest of Ghana.
Speaker B [40:09 - 40:11]: Yes, because part of our plan is.
Speaker A [40:11 - 40:14]: To kill other Tamil in other regions.
Speaker B [40:14 - 40:18]: So we piloted Tamale for a period to understand how the market works.
Speaker A [40:18 - 40:18]: Okay.
Speaker B [40:18 - 40:27]: But fortunately, because Jonah had to go back to school and all that, we were striving to get somebody to win. And you need money to run that place as well.
Speaker A [40:28 - 40:29]: Hard to find sometimes.
Speaker B [40:29 - 40:32]: Yeah. That's another conversation.
Speaker A [40:34 - 40:35]: We'll definitely need a part to you at some point.
Speaker B [40:36 - 41:05]: So we bushed up that way, and we've noticed that where we have reached, we've built a solid platform. We have a strong tech team that has built this big, solid, user friendly platform that we cannot just keep to great our craft. We need to scale it nationwide to Africa. Right. And we can't do this with our small money that we are making, because.
Speaker A [41:05 - 41:09]: You'Ve hit the bottom at the moment and you need to beyond capacity.
Speaker B [41:09 - 41:59]: Yeah. Today we generate enough to keep us going at a small scale, but we need to scale. And to scale, we need investors. So we started engaging potential investors who will look at our business and help us scale. We're also speaking to organization institutions who can also help us scale. Sometimes skill is not always money, you know, and scaling is through the right partnerships and all that. And also we, because we want to switch to 1000 electric bags, we, for example, COFA has plans to move into Ashanti region and other regions. So we had a conversation with Coffa to say that when you move, how do we move with you? I love that.
Speaker A [41:59 - 42:00]: That partnership is solid.
Speaker B [42:00 - 42:08]: Yeah. How do we move with you? I mean, wherever you go, can we go with you? So we're also looking at some of these things to be able to.
Speaker A [42:08 - 42:18]: That's clever. So using people like coffer who are in the electric, you know, EV space, etcetera, bikes, etcetera, if they're moving and it shows you there's a viable market in the area.
Speaker B [42:19 - 43:48]: There is a viable market. The only problem is that you need to, for every market, you need to invest in that market. You need to influence consumer behavior, because then if you go to some regions, their way of life is not to order for stuff. They rather want to move there, they want to drive there. You need to influence that behavior. Maybe they are not conscious of. I'm sure now Ghanaians are conscious about emission or carbon emission because of the emission tax, right? So everybody's conscious about it and the way to mitigate emissions and how people will switch and understand. So we need to even. We need to drive more. We need to drive more awareness about electric mobility. So people understand the benefits beyond just the emission of carbon. I mean, it's the overall, but the other benefits to the user. So it's one of the ways is to move with our partners when coffer moves, to, say, any region, we leverage on that move. And we also provide our service there. We have localized our platform into different languages. So today you can have it in French or any other language, depending on the country you find yourself in. So if you, if you're able to access the Shack Express app and say Lome or any other francophone speaking countries, francophone countries, you will, you will have it in French.
Speaker A [43:48 - 43:48]: That's great.
Speaker B [43:48 - 43:49]: Yeah. So.
Speaker A [43:49 - 43:51]: So automatically detects what country they're in.
Speaker B [43:52 - 44:03]: When I sign up, it will give you that. That's the new version about to launch. Yeah. So we are launching new versions in just next week. And all of these things have been, have been done.
Speaker A [44:03 - 44:03]: I've got for it.
Speaker B [44:03 - 44:08]: Yeah. So we are ready. The only thing that we need is just money to move.
Speaker A [44:08 - 44:09]: Okay.
Speaker B [44:09 - 44:10]: We just need money to, we just need money.
Speaker A [44:10 - 44:12]: Let's go get the money.
Speaker B [44:12 - 44:34]: Yeah. I mean, with your support, what we are doing, this conversation is. So I'm even working. I'm really doing something with Alex. Alex and Alex, some other founders from other businesses and myself are coming together to see how we can collectively speak to investors.
Speaker A [44:34 - 44:37]: That's powerful. When you come together, it's more of a compelling.
Speaker B [44:38 - 44:44]: Yes, exactly. So, Alex, Cecilia, I think Kingston shop.
Speaker A [44:44 - 44:47]: Shout out to consume shop. Our season three guest, physics.
Speaker B [44:47 - 45:25]: Cecilie, an amazing founder, an amazing business. So we are having conversations to see how best we can. We are not here to compete. You know, I keep saying it's collaboration, not collaboration. Yeah. It's about time we, the local business will come together, you know, to lift ourselves up. So in that sense, we are also trying to work something. We've invited other founders as well to come join us. So we'll be able to speak to investors to say, you know what, today we're not coming alone. We're not coming one, we're not coming to come in our numbers with different portfolios, different businesses, different founders, invest in all of us at the same time and see the magic that will happen.
Speaker A [45:25 - 45:26]: How can I say no?
Speaker B [45:26 - 46:04]: You can't say no. I mean, you can't look at the businesses, what we do and say no. So it's something we are working on and very soon I'm sure it will be out there for people to hear about and we will leverage on some of these things to also scale the business and expand to other part of the regions and other countries as well. The other thing that we also haven't done right is marketing. People are aware of shark Express in smaller circles. We haven't invested in marketing because we don't have the funds. Of course, marketing involves billboards, Google Ads, like the guitar, marketing the tradition. You need a 360 marketing.
Speaker A [46:04 - 46:07]: I'm going to see your face on a big billboard when I'm driving down.
Speaker B [46:08 - 46:11]: We'll use your face. You have a. We'll use you.
Speaker A [46:11 - 46:14]: Come on, man. Two kind, too.
Speaker B [46:15 - 46:25]: So we don't have that. So because of that, we, 55% of our base is through referrals. And it's good for us because it's word of mouth.
Speaker A [46:25 - 46:29]: Word of mouth. It shows customer service doing this. But you need to go beyond that to scale.
Speaker B [46:29 - 46:59]: We are utilizing the platform. We need to get more people to use the service. And we know a lot of people want to order their drugs online if you want to order for food and use all that. We need to do a lot of marketing, a lot of marketing campaign activities to reach more people to use our service. So basically, that's what we are working on, and we hope that we will get the support that is needed to be able to reach and achieve our target that we set for ourselves.
Speaker A [46:59 - 47:02]: You guys already truly achieved that.
Speaker B [47:02 - 47:35]: Yeah, we are. And I want to say this to, I love our customers. Right. These guys have been very supportive. They've been very, very. I don't know what word to use for them, but let me just use supportive. Our customers give us feedback almost every time. Right. They tell us what we should do, what we should look at, what we are not doing, right. What we can improve. And this is what has shaped us to be able to tailor our services to suit their needs. Right. So every service that you've seen on Shark Express now, because the customers wanted it.
Speaker A [47:35 - 47:36]: Wow.
Speaker B [47:36 - 48:03]: Yeah. And then they gain us the toll, is the thing that they need. So very soon, we don't hear of super app. You have mega app. Because the customers have thousands of things that they need at the same time. So I really appreciate our customers, and especially the loyal ones, the ones who have stayed with us since 2020, the ones who, the ones who tested us and said, you know what? You're all I need.
Speaker A [48:04 - 48:09]: That's what you want, right? I mean, that's what you want. You want them to just use your app and not anybody else's, you know?
Speaker B [48:09 - 48:32]: Yeah. So I want to, I want to fix, I want to satisfy your needs for you, like, give you the things you're looking for. So if I'm doing that, that's what makes me, that's what keeps me going. That's what makes me happy. And if you keep, if you tell me that, oh, this that you've done has solved this, I need this, I'll look at it. I want to give you that. I'm working so hard just for the customer. Just for our customer.
Speaker A [48:32 - 48:34]: Roadmap. Must be crazy.
Speaker B [48:34 - 48:40]: Yeah, I'm just working for a customer. If a customer tells me this is the problem, this is it, I will stop everything and look at it.
Speaker A [48:40 - 48:42]: Sound like Jeff Bezos, though. I love it.
Speaker B [48:42 - 48:50]: No, because it's important. We literally are working just for our customers to be happy. And if you have a happy customer, you have a happy business.
Speaker A [48:50 - 48:51]: Amazing.
Speaker B [48:51 - 48:51]: Yeah.
Speaker A [48:52 - 49:02]: Shaq, thank you. Anytime so much you got from this conversation. Does that really know where they can find Shack Express and where they can connect with the business on social media? Maybe yourself, too.
Speaker B [49:02 - 49:17]: So Shark Express, all you need to type is shack. You see Shack Express and Shaquille. So when you google Shack, you see Shack Express and shaky on you. But we are on all social media platforms. Twitter, x. I know, right?
Speaker A [49:17 - 49:18]: It'll take a while. Take a while.
Speaker B [49:18 - 49:23]: Instagram, Facebook, LinkedIn, TikTok, you're everywhere because.
Speaker A [49:23 - 49:28]: You'Re trying to market, right? Marketing, supporting. If there's any platform, I don't know about it, we'd be there, too.
Speaker B [49:28 - 49:40]: We are there. And then our website is ww dot sharkexpress.com. we are easy to reach. Our phone numbers are also on social media. Our office locations are on social media.
Speaker A [49:40 - 49:42]: Our phone numbers on social media as well.
Speaker B [49:42 - 49:42]: Yeah.
Speaker A [49:42 - 49:44]: Call me.
Speaker B [49:44 - 49:48]: My customers even have my number, my personal number. No, I'm serious.
Speaker A [49:48 - 49:53]: Okay, but one day it'll get to the point where it could be too much, Charlie.
Speaker B [49:53 - 49:58]: But I have that time, too. I want to speak to my customers.
Speaker A [49:58 - 50:02]: You're on another level, man. How you. 02:00 a.m. i pick up.
Speaker B [50:04 - 50:08]: Ask my wife. I was the one who was handling the customer service phone.
Speaker A [50:08 - 50:10]: Of course, that's how it starts.
Speaker B [50:10 - 50:17]: The customer used to call me at 11:00 p.m. 03:00 a.m. 04:00 a.m. to book orders. And I'll write them down and I'll serve them the next morning. So I've gone to that stage.
Speaker A [50:18 - 50:21]: That's dedication. We have to grow beyond that eventually, right?
Speaker B [50:21 - 50:30]: Still, no matter where I, and I want you and everybody else to hold me to this, no matter how far we go, no matter how big we become, I still want to be able to speak to my customers.
Speaker A [50:30 - 50:32]: I love that.
Speaker B [50:33 - 50:54]: I still want you to call me and talk to me and tell me that, you know what? This can be better. Let's do this. Have you looked at this? I still want you to speak to me. No matter the level shack Express gets to, no matter where we reach the customer, should always speak to me. My email is out there. My phone number is out there. I don't mind. If I miss your call, I'll call you back. If I miss your messages, I'll message you back.
Speaker A [50:54 - 50:57]: We need to get you superphone because it helps to automate all of this.
Speaker B [50:57 - 50:59]: I have four phones. That's our conversation. I have four phones.
Speaker A [50:59 - 51:09]: There's a platform called Superphone invented by super producer Ryan Leslie. Helps to automate, you know, customer relationship management. Ah, yeah. Okay, I'll show it to you.
Speaker B [51:09 - 51:11]: No, no. But it's kind of managed four phones.
Speaker A [51:12 - 51:13]: And carry four phones.
Speaker B [51:14 - 51:16]: I don't carry only one, but my dex, I have four.
Speaker A [51:16 - 51:18]: Okay, that makes sense when you're at the office and.
Speaker B [51:18 - 51:24]: Yeah, because then, yeah, then, yeah, it's too much sometimes.
Speaker A [51:24 - 51:27]: Don't even be blocking important calls. I need to come through.
Speaker B [51:27 - 51:38]: Exactly. So that's another thing. So if there's something, there's some meetings that I'm scheduled for the day that I need. So I know I manage. I find a way to handle it. So I always do that, but I never say no to customers.
Speaker A [51:38 - 51:38]: Makes sense.
Speaker B [51:38 - 51:44]: Like, you always see me on the phone as we are speaking now. My phone keeps ringing in my pocket.
Speaker A [51:44 - 51:49]: I told you, put on silent. I hope it's on. Maybe people vibrate.
Speaker B [51:49 - 51:51]: Yeah. So it's always on vibration. So my phone is always by me.
Speaker A [51:51 - 51:52]: Okay.
Speaker B [51:52 - 51:56]: If I. If I miss it, I'll call you guys. Meeting like this, obviously I can't pick up, but the minute I step out.
Speaker A [51:56 - 51:57]: Yeah.
Speaker B [51:57 - 52:00]: I reach out, talk to you, handle it, fix it. Yeah.
Speaker A [52:00 - 52:13]: All right, then. Great. So there you have it, guys. Adrian Daniels from the Sound of Crowd podcast. Head over to thesoundofcrad.com Shackexpress for all of the show notes. And we out. Thank you.


