Listen to this next: "A conversation with Kwame Christian: How to have difficult conversations about Race": https://open.spotify.com/episode/0LAQOrHEZmCR10MebtsiOX?si=z3wiIv7bSNy4TYJ2D2kU_A
Unlock the secrets to everyday negotiation and conflict resolution in this insightful episode. Adrian is joined by renowned negotiation expert Kwame Christian, host of the global hit "Negotiate Anything," TEDx speaker and Director of the American Negotiation Institute. Together, they dive deep into proven strategies for navigating difficult conversations in race, work, relationships and politics, especially during turbulent times like 2020.
Discover actionable frameworks, including the Compassionate Curiosity Framework, tips for negotiating in a virtual environment and insights from Kwame Christian’s bestselling book and top-ranked LinkedIn Learning courses. Learn how to build rapport online, manage workplace conflict and turn challenges into opportunities for growth, whether you’re tackling workplace dynamics, social injustice or political debates.
Stay tuned to gain practical negotiation tools for your personal and professional life, and hear exclusive stories from Kwame Christian’s transformative work across Africa and beyond.
Timestamps
00:00 Meet Kwame Christian
01:13 The Genesis of Negotiate Anything: Empowering people worldwide in negotiation
04:11 Family Influence, African heritage, and political inspiration
05:44 Peace building Workshops in Nigeria & Youth Empowerment Initiatives
07:05 Adapting Conflict Resolution for Virtual Environments during COVID-19
09:32 Choosing the Right Communication Tools for Negotiation
11:25 LinkedIn Learning Courses: Race, anti-racism, and politics in difficult conversations
13:05 Addressing Workplace and Familial Conflict Amidst Political Divides
15:24 The Compassionate Curiosity Framework: Steps and real-world applications
19:01 Origins & Development: From podcast to TEDx to bestselling book
21:15 Audience Engagement and Building a Content Library
22:10 Overcoming Setbacks and Growing During COVID-19
25:09 Leading with Service: Giving value to your audience and building trust
26:13 The Role of Sleep in Conflict Resolution and Negotiation
28:45 Embracing difficult conversations as opportunities
Key Topics
- Negotiation strategies
- Conflict resolution skills
- Difficult conversations at work
- Negotiating virtually
- Compassionate Curiosity Framework
- Kwame Christian book
- LinkedIn Learning negotiation courses
- How to have conversations about race
- Workplace conflict during COVID-19
- Managing political discussions at work
- Practical negotiation tips
- Virtual communication best practices
- Emotional intelligence in negotiations
- Building rapport online
- African negotiation workshops
Key References and Resources
Kwame’s TEDx Dayton talk, Finding Confidence in Conflict
The Compassionate Curiosity Framework
BOOK- Finding Confidence in Conflict: How to Negotiate Anything and Live your Best Life
🎙 About the Podcast
The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.
#negotiationtips #kwamechristian #negotiateanything #raceconversations #diversityandequity
Welcome, everyone. You're now locked into the Sound of Accra podcast. I
Speaker:go by the name of Adrian Daniels, and in this show,
Speaker:we chat with colorful creatives and entrepreneurs from a Ghanaian
Speaker:background. All the interest to the city of Accra,
Speaker:bringing you one step closer to Accra, wherever you are. Now,
Speaker:on this week's episode, I am joined by none other
Speaker:than Kwame Christian. Now, if you don't know about
Speaker:Kwame Christian, you he is the host of the world's most popular
Speaker:negotiation podcast called Negotiate Anything, which is all
Speaker:about empowering others through the art and science of
Speaker:negotiation and persuasion. Now, this podcast has been downloaded over
Speaker:1.5 million times in counting across over
Speaker:180 countries, which is pretty impressive.
Speaker:Kwame is also a TEDx speaker, and he's also the director of the
Speaker:American Negotiation Institute, where he conducts trainings that
Speaker:empower professionals to persuade, lead, and resolve conflict with
Speaker:more effectively. Now, on this week's episode, we discuss
Speaker:Kwame's decorative career and accomplishments, how conflict
Speaker:resolution skills has been key to a year filled with conflict in
Speaker:2020, be it politics, Black Lives Matter, and so much
Speaker:more. We talk about Kwame's podcast, Negotiate Anything. And
Speaker:we talk about how you can negotiate anything and get out of your
Speaker:own way, as well as how 2020 has forced
Speaker:everyday professionals to adjust the way they may negotiate
Speaker:or conduct conflict resolution in
Speaker:persuasion facing roles virtually. Now, for today's show notes
Speaker:and for a full bio of Kwame Christian, head over to
Speaker:thesoundofacar.com Kwame
Speaker:Christian. That's the sound of a crowd. Dot com forward slash,
Speaker:Kwame Christian. Kwame Christian is spelled K W A
Speaker:M E C H R I S T
Speaker:I A N. Now, without further ado, let's get straight into
Speaker:the episode. Take care.
Speaker:Welcome, everyone. So I'd like to welcome Kwame Christian to the show.
Speaker:I'm a really, really big fan of everything that he's doing. Kwame, how are you
Speaker:doing? How are you feeling? Hey, Adrian. I'm doing well. Thanks for having me, man.
Speaker:No, thank you for coming on the show. So
Speaker:what happened was me and kwame reconnected on LinkedIn.
Speaker:So this was a time where I discovered
Speaker:Kwame's body of work, and I decided to give him a
Speaker:shout out to what he was doing at the time. And, you know, I was
Speaker:fortunate enough for Kwame to respond back to me. And now we're
Speaker:here doing this podcast. I'm really, really excited to have you on the show today.
Speaker:Yeah, yeah. So I hear you're a big cereal. Cereal Guy. So
Speaker:Cinnamon toast. Yeah. Yes. It's so funny, man. That's like my
Speaker:calling card now. We just closed on a house
Speaker:today, and our realtor got me a big box of Cinnamon Toast
Speaker:Crunch as a, as a congr. So, yeah. Oh,
Speaker:congrats, man. Congrats. Congratulations. Yeah, I mean, I'm
Speaker:quite a cereal guy myself, so, I mean, I think Fruity
Speaker:Loops is the American story that I used to like a lot. But I
Speaker:gotta be honest with you, American food has a lot of sugar, so I have
Speaker:to kind of take, take care when I'm eating American
Speaker:food. Yeah, you're, that's smart. We are, we're, you
Speaker:know, we're not that healthy over here. It's funny, my, my family's from the
Speaker:Caribbean. My dad's a doctor and my wife's a doctor, too. And
Speaker:so dad was starting his practice. He recognized
Speaker:that steering it towards obesity
Speaker:was fruitful in America.
Speaker:Yeah, obesity. I mean, it's quite easy to put on weight, I
Speaker:suppose, with, you know, the amount of sugar and the amount of fats that's in
Speaker:some of the food out there. But, hey, look at you. You're looking good looking
Speaker:slim, and that's, that's what's up. Thank you. I'm trying. It's not
Speaker:easy. Yeah, yeah, yeah, I can totally
Speaker:imagine. So, yeah, I just want to get straight it. So
Speaker:it's you. I think you're actually the first Kwame that I've met
Speaker:that's not actually Ghanaian, which is quite funny. Yeah,
Speaker:I, I, I am. Everybody thinks I'm Ghanaian, and usually
Speaker:I kind of just go away with it. Go with it. Yes. Yeah. One of
Speaker:you, I'm part of the team. Right. But, but
Speaker:yeah, my family, they just admired Kwame and Kuruma a lot,
Speaker:and so that was the name they went with first. Oh,
Speaker:fantastic. And do you know much about Kwame Nkrumah? I know he
Speaker:was, he was the first president of Ghana. Right? Yeah, yeah,
Speaker:yeah. So I remember the, the liberation story. I think it's really
Speaker:cool, you know, and it's, for me, it's, it's interesting because both of
Speaker:my, my mom's side, my dad's side, they were the generation,
Speaker:like, of independence in their countries. So my, my grandfather
Speaker:was in the first administration in, in Guyana as permanent
Speaker:secretary. My, on my dad's side, they're really
Speaker:politics. One of my uncle wrote the score for the national anthem. Another one was
Speaker:prime minister. Yeah. So we, I, I really like
Speaker:being with my having my name tied with those types of
Speaker:liberation stories. That's absolutely fascinating. Yeah, I
Speaker:mean I'm sure you're really proud of it. And I mean just to
Speaker:speak on the back of that, I mean there were a lot of African Americans
Speaker:that came to Ghana last year during the year return
Speaker:periods. So I mean you had celebrities, you had all
Speaker:types of, of people, but of African Americans come to
Speaker:Ghana to discover the roots and to, you know, explore the country. And
Speaker:it's really, really fascinating to meet a lot of Americans out there.
Speaker:Yeah, that's a really beautiful story. Thank you. Yeah,
Speaker:really beautiful story. So Kwame, speaking of. So now
Speaker:that we're on the topic of Africa, I do recall that
Speaker:you did the peace cabal workshop in, in
Speaker:based out of Nigeria, right? That's right. Yeah. I have an intern who's in
Speaker:Lagos and yeah, so she, she's really the person
Speaker:who, who spearheaded that olosion and
Speaker:she's fantastic. And she, I said
Speaker:listen this with this internship, it's a community service type of internship. So you
Speaker:identify a problem, you create the parameters, I'll give you the resources
Speaker:and the mentorship and guidance you need to get it done. And then I just
Speaker:sat back and watched her work and it was incredible. She did a great job.
Speaker:So it was about, I think it was a 10 week program for kids between
Speaker:the of 15 and 20, all about how
Speaker:you can learn negotiation and conflict resolution for peace building
Speaker:purposes and leadership within your communities. And I think the timing
Speaker:couldn't have been better. Very, very much so. Because I was going
Speaker:to segue into the whole SARS protests and
Speaker:I found it really fascinating how you did this workshop, you know, maybe
Speaker:months or maybe weeks just before the whole outbreak in
Speaker:Nigeria took place. So I really appreciate and I really
Speaker:admire the work that you, that you're doing in Africa and
Speaker:it's good to know that you're not just focused on America. And obviously we're going
Speaker:to get into your podcast, negotiate anything which reaches over
Speaker:180 countries, right? That's right. Yeah. I mean that's a
Speaker:really good podcast as well. But yeah, I mean it's really great to see the
Speaker:work you're doing in Africa and I'm looking forward to you
Speaker:doing a lot more in the future. Thank you.
Speaker:And I just wish I could invest more and we're trying to find ways to
Speaker:dig deeper and provide more support. If
Speaker:it wasn't Covid world, I would be on a plane and getting there doing
Speaker:stuff. But you know, we're limited but we're trying to do what we can. Yeah,
Speaker:I can totally Appreciate that. Speaking of COVID
Speaker:one of your latest episodes on your podcast, you're talking about
Speaker:conflict resolution and negotiation in the. In the COVID world.
Speaker:And I found that episode quite fascinating because
Speaker:usually when it comes to negotiation, right. I mean, I've got a
Speaker:background in sales. I've been in sales and, you know, negotiation for about 10
Speaker:years, kind of career. And one thing with. When you come
Speaker:into selling or some kind of negotiation is really important
Speaker:to be face to face with the individual. It's really, really important
Speaker:to be able to gauge the body language. So a question that I've got for
Speaker:you, Kwame, is how would you
Speaker:overcome that obstacle when you're dealing with conflict
Speaker:resolution or negotiation online? Because you lose
Speaker:that part of it, don't you? Absolutely. Well, I think what we have to do
Speaker:is recognize that we need to
Speaker:overemphasize in many ways, the rapport building
Speaker:process, because if we're in person, then I can get a better
Speaker:sense of who you are. It's just more comfortable, it's more real.
Speaker:But if I'm not there physically with you, then I need to say,
Speaker:all right, well, let's say hypothetically, if I were in person,
Speaker:maybe we'll have two or three minutes of small talk before we
Speaker:get into the actual business side. But I'm online, I'm
Speaker:gonna have, okay, five, six, five to ten minutes of
Speaker:small talk. I'm like, I. I really want you to know I'm a decent person
Speaker:here before we get into it, you know, because
Speaker:that, that simple thing helps to build some trust and,
Speaker:and makes the conversation a lot easier. Absolutely. So it's all about
Speaker:building rapport, you're saying before kind of building up to
Speaker:the, you know, to the negotiation stage of whatever it is
Speaker:that you're trying to do. Yeah, exactly. And I think we have to be mindful
Speaker:of using the right communication tool at the right time, you
Speaker:know, because we have email, we have a regular call,
Speaker:then we have potentially text messaging, depending on the relationship, and then we have
Speaker:video call. And so each different, each
Speaker:one has its own strength. That's the interesting part. And
Speaker:so email is great for framing the conversation beforehand, setting the
Speaker:agenda and getting things in order before we have the conversation. And then
Speaker:it's also good after the fact for when we are summarizing things
Speaker:and sending documents and things like that. But if we're
Speaker:trying to actually have the bulk of the conversation via email, then we're probably using
Speaker:that tool inappropriately. You pick up the phone or something.
Speaker:Yeah, I can totally understand that. That's a very good point
Speaker:because, you know, whether it's emails, texts, it could be
Speaker:WhatsApp, it could be phone, video call. I mean, it's just amazing
Speaker:the technology that we have and the different touch points that we can make with
Speaker:different people and the different ways we can connect with people. And
Speaker:I find that very interesting how, you know, if you combine
Speaker:or use those tools appropriately, it can be quite
Speaker:powerful when trying to communicate a message to somebody else. So I
Speaker:definitely appreciate the message that you just shared.
Speaker:Exactly. Yeah. Okay. And I mentioned
Speaker:the SARS protests in Nigeria earlier on.
Speaker:I think this year. I mean, it's safe to say that it's a whole year
Speaker:of conflict, hasn't it? It's been a whole year of conflict. And I
Speaker:mean, I think you're the guy when it comes to conflict resolution.
Speaker:Let's talk about your LinkedIn course. So, I mean, I know recently that
Speaker:LinkedIn and yourself released a course on LinkedIn learning.
Speaker:Was this that came on the back of the Black Lives
Speaker:Matter kind of protests and you know, the George Floyd, everything
Speaker:that was taking place earlier on the year, I mean, am I safe to say,
Speaker:was that influenced by that? Absolutely, yeah, because we,
Speaker:we did a course on LinkedIn on how to have difficult
Speaker:conversations about race and another one driving change and anti racism within
Speaker:your organization. And directly connected,
Speaker:directly connected to that because they were looking at their, their
Speaker:library and they're saying, well, we don't have anything that really address in this
Speaker:specific way. And I have a background in doing civil rights work
Speaker:and when you background and you blend it with negotiation
Speaker:and conflict resolution, I'm uniquely qualified to
Speaker:carry that conversation. And the response was really good.
Speaker:And one of the courses even made it to number three, like the third most
Speaker:popular course on LinkedIn for that for a time period, which is really
Speaker:cool because I have like 5,000 courses.
Speaker:So that was great. And it's just great to see the feedback. I think that's
Speaker:the biggest thing where people are reaching out and saying, hey, this course was
Speaker:really, really helpful. So I'm just, just trying to create
Speaker:content that is specific, you know, to get
Speaker:static when you're okay, negotiation, business negotiation, conflict
Speaker:resolution, this stuff is always happening. You're just recycling the same material over and
Speaker:over again. Yeah, but I want to go to where the, the
Speaker:most difficult conflicts are. Like, what's happening? What is that?
Speaker:Okay, create content for that. And here in the States, you know, we just had
Speaker:the election two days ago and still going,
Speaker:still going on, still going on. I feel like it's gonna be a bit.
Speaker:But the. I partnered with LinkedIn to do a course on how to
Speaker:have difficult conversations about politics because, again,
Speaker:slightly different nuances there with race and politics and all of these things.
Speaker:So I just try to be a resource where people need me. Fantastic. And
Speaker:is. Is the course about politics with LinkedIn, is that out, or is that
Speaker:something you're working on? It just came out. No way.
Speaker:Congratulations. I think this is your year, because. Just
Speaker:conflict everywhere, isn't it? I know I
Speaker:was telling people when, when the election was coming out, I said, well, you
Speaker:know, I think there's a. A candidate that would lead
Speaker:to more peace. And I think peace is good, and there's a
Speaker:candidate that leads to more conflict. And I said, well, that's not
Speaker:good for other people, but that's good for business. It's true.
Speaker:It's very true. Because, I mean, obviously there's. It's
Speaker:very clear that the Democrats and the
Speaker:Republicans, you know, that they both have completely opposite agendas. You know,
Speaker:Trump wants to cut taxes, he wants to, you know, do this, he wants to
Speaker:do that. And then you have Biden, who is, you know, he's pro choice. He's
Speaker:this. He's. That is completely different. So that itself
Speaker:is just a massive conflict, let alone what the outcome is of
Speaker:the elections. There's still going to be conflicts regardless of the outcome. And I find
Speaker:that so fascinating. Absolutely. And the, the thing that's interesting,
Speaker:too, is that relationships are at stake, because
Speaker:even beyond the, the politics, it's like, all right, well, I have to go and
Speaker:talk to my parents, and then they think something differently. Right. Or I have
Speaker:a crew. You know, everybody has that crazy uncle. Right.
Speaker:But with the course, it's not just the, like those familial
Speaker:relationships and friends, but also recognizing that
Speaker:at work, people aren't getting along and they're not able to
Speaker:overcome that and be productive. And so that was the
Speaker:catalyst for the course there, too. Absolutely. And I
Speaker:think, obviously I, I went through one of your courses.
Speaker:I think it was Driving Change and Racism. I think that was the one.
Speaker:You had so many good points. I mean, I'll just take in so many notes,
Speaker:but some of the, Some of the points that stood out to me was when
Speaker:you're talking about how you. How dealing with your leadership,
Speaker:if you're working an organization, you're dealing with leaders, how it's really important
Speaker:to be able to have a good relationship with them because
Speaker:they have a lot of power. And one thing that kept coming
Speaker:up in whether it's your courses, whether it's your
Speaker:podcast, whether it's your TED Talk. One thing that kept coming up,
Speaker:which I'm going to move on to next, is your
Speaker:framework, the compassion. How does it go again?
Speaker:Yes, the Compassionate Curiosity Framework. Framework.
Speaker:That's correct. Yeah. And I know you got book on Amazon, out on Amazon. We'll
Speaker:probably get to that in just a moment. But that's one thing that came up
Speaker:in everything, everything that you do. But speaking of the
Speaker:book that you released on Amazon, Kwame, there was one testimonial
Speaker:that I saw on there and it just made, I mean, it just
Speaker:summed it up for me because when it comes to negotiation,
Speaker:when it comes to negotiation. Right. People tend to
Speaker:kind of think, okay, there's tricks, there's, there's, you know, there's quick wins,
Speaker:there's, there's little words you can do, little things you can say to intimidate the
Speaker:other person. You know, you can overcome it or, you know, just
Speaker:try and, you know, be smart. But the person
Speaker:who is writing the testimony for your book on Amazon, they were just talking
Speaker:about, you know, you know, this book is not about any trickery. It's just
Speaker:about, you know, dealing with the psychology, which people overlook
Speaker:a lot. And I find that very, very interesting. And I
Speaker:think it's very true because I think you make it, I mean,
Speaker:it's not as difficult as it should be negotiation. And I think you
Speaker:have a very good way of making it sound more simpler
Speaker:and more straightforward and more practical for anyone to apply in
Speaker:any, any part of their lives. Yeah. Well, thank you, Adrian. I appreciate that.
Speaker:Yeah. But, yeah, you're right. That's one of the things I recognize that
Speaker:in, in the field we can get a little bit academic
Speaker:sometimes. You know, it's like, okay, well, that sounds really good. That
Speaker:theory makes sense to me, but I don't know what to do. Right.
Speaker:That's, that's the thing. So, and so I wanted to make it approachable. And that's
Speaker:why podcast, I call it Negotiate Anything, because I want people to
Speaker:recognize it's not just these high level transactional stuff we're talking about.
Speaker:It's everyday life, these everyday conversations with family, friends,
Speaker:colleagues at work. We're negotiating all the time. And the
Speaker:Compassionate Curiosity Framework is the tool that allows us to do it. And so
Speaker:what's funny is with my five year old, I use the Compassionate Curiosity
Speaker:Framework. And then with opposing counsel in my business negotiations, I'm
Speaker:using that when I'm teaching lawyers and other professionals how to negotiate. I'm
Speaker:using it, too. It's so flexible. And so the first step is,
Speaker:first, acknowledging and validating emotions. The second step
Speaker:is getting curious with compassion. And then the third step is joint problem
Speaker:solving. But I think what's so important, going back to what you said about the
Speaker:psychology, is that we start off with that emotional element, because
Speaker:a lot of times we are trying to persuade somebody who's not psychologically
Speaker:ready to absorb that message. They're too emotional for whatever
Speaker:reason. Right. And so we have to acknowledge that emotion,
Speaker:get them to calm down, and then we can transition into more substantive
Speaker:conversation. Absolutely. And you gave some very good
Speaker:examples in your TED Talk, in your podcast as well, on how
Speaker:to use the framework in practical situations. And
Speaker:what stood out for me was that you kind of
Speaker:deflected. I mean, you found a way to deflect
Speaker:the person who was offended or needed a conflict
Speaker:to be resolved. And then you kind of humbled
Speaker:yourself, and then you kind of just talk them.
Speaker:You talk to them in a. In a nice way to be able to kind
Speaker:of, you know, be on their side and to try and solve
Speaker:their problem and to show support. And is
Speaker:this something that you actually. You created, or is it the framework that
Speaker:exists anyway? No, the framework is something I
Speaker:created, and it was just taken from my own experience
Speaker:negotiating. And I was trying to put words to
Speaker:the process that I kind of do organically. And so I wanted
Speaker:it to be simple, easy to remember, and then that's what I came up with.
Speaker:Fantastic. Yeah. I mean, this is powerful framework. And
Speaker:coming back to your book, is this something that you explore a lot
Speaker:more in your. In. In one of your Amazon books that you. That you released?
Speaker:Absolutely. So my book is Finding Confidence in Conflict, how to
Speaker:negotiate anything and live your best Life. And so that's where
Speaker:we go really in depth. So in my topic, my. My TED Talk with the
Speaker:same topic, Finding Confidence in Conflict, that's the first where.
Speaker:The first time where I outline it, say, say it, and give
Speaker:examples. But you. You'll notice in the TED Talk, I didn't have the steps yet.
Speaker:I still figure out how to articulate it, and I was limited very
Speaker:much in time. So with the book,
Speaker:that was my opportunity to go a lot deeper. And in the book, too, I
Speaker:think one of the things that I. I really like the most about it is
Speaker:that, number one, we talk about the psychology not only as it applies
Speaker:to other people, but you. That's why it's called Finding Confidence in
Speaker:Conflict, because for me, it doesn't make sense to give recipes to people who are
Speaker:afraid to get in the kitchen. If I just tell you how to negotiate,
Speaker:but you're too afraid to do it, then it doesn't matter. So the first half
Speaker:of the book is all about helping people to feel more confident in those difficult
Speaker:conversations. And then with the framework, it's designed not only for the
Speaker:external negotiations, but also for the internal negotiations.
Speaker:And so you go through the exact same process when you're negotiating with
Speaker:yourself, acknowledge and validate emotions, get curious with
Speaker:compassion, and join problem solving. And so it helps you to regulate your emotions.
Speaker:It helps you to get clarity. And then when the actual external
Speaker:negotiation happens, you have that clarity, and you can be more effective.
Speaker:Fantastic. Yeah. Yeah. I mean, this was a really good framework
Speaker:that I really picked up on, and it really just stood out to me.
Speaker:Yeah. Yeah. So the book. The book. Is that something that
Speaker:came out on the back of the podcast? Because I realized that your podcast
Speaker:has been running for many years now, so I can imagine that the
Speaker:podcast inspired your Amazon book. Yeah,
Speaker:it's just a constant build, because I started with the
Speaker:podcast in 2016, and then I did the Ted Talk in
Speaker:2017, then I did the book in 2018.
Speaker:And so it's just constantly building that. That content library
Speaker:and building on the feedback I get, because I love the
Speaker:fact that every time I post, I get comments. Oh, people like that
Speaker:one. All right. I posted something. Nobody liked that. Okay.
Speaker:Not talking about that anymore. You know, and so it's just
Speaker:constant feedb loop offering things, seeing how people
Speaker:respond, and giving more of the things that they like. And so that's just how
Speaker:I built the library. Wow. I mean, it's really impressive. It's an
Speaker:impressive library that you've. That you've built over time. And I'm sure now
Speaker:there's, like, a nice little snowball effect that's taken place, and you're
Speaker:now reaping all the benefits of everything that you put the work into
Speaker:over the past few years. Yes. It's one of the things I would always
Speaker:say is that the difference between crazy and genius is successful.
Speaker:And I was crazy for a long time, Adrian, for a while,
Speaker:but it worked. And I remember talking to one of my friends, and he was
Speaker:saying, because I was. It was at the beginning of the business, money is. Isn't
Speaker:coming in the way that I'd like. And he said, listen, you have
Speaker:to plant seeds and plant seeds, and then you keep on nurturing those seeds,
Speaker:and eventually you'll be able to harvest those Seeds. And I remember saying,
Speaker:but Brian, I'm hungry now.
Speaker:But you know, you just have to, you have to trust the
Speaker:process, keep on investing. And then again, like you said, it's the snowball
Speaker:effect. And I was worried at the beginning of the year because I
Speaker:was saying the, the snowball's starting to roll. I could actually for the first time
Speaker:see on the calendar there's money coming in, so I don't need to worry about
Speaker:payroll. Everybody's getting paid. Well, yeah, let's take a step back.
Speaker:Everybody always got paid. Whether or not I got paid, that was another question,
Speaker:you know, but finally I could see on the calendar for the next six months,
Speaker:we're good. And then it was great. And then Covet
Speaker:happened. It was, it was so funny because I was getting on a plane
Speaker:and presenting all the time, like almost every week.
Speaker:And I was like, man, everything's going so well. What could possibly go wrong?
Speaker:And then Covid hit and we just had to pivot. And the thing is,
Speaker:we, we just kept on providing high level content.
Speaker:It's like, okay, people can't pay from things right now we're going to give stuff
Speaker:away for free. We're still going to focus on investing in our
Speaker:audience, helping people, being there. And then once the,
Speaker:the companies were able to loosen the strings when it came to training,
Speaker:we were the first people that they thought about because not only were we providing
Speaker:relevant content the whole time, but we pivoted at the beginning.
Speaker:Everybody's working remote. We don't know how to do that. All right, I'm focusing my
Speaker:content on virtual negotiations. Oh, my goodness. We're having social
Speaker:unrest in the U.S. now is how to have difficult conversations about race. People
Speaker:are fighting in politics now. It's how to talk about politics. Wherever
Speaker:people need me, that's where I'm going to be. And the competition is staying standing
Speaker:still. Fantastic. And that's why I was saying it must be a fantastic year for
Speaker:you because the whole year has just been conflict in on different
Speaker:levels, you know, and you know, and it's been so relevant and your content
Speaker:has been super relevant to apply to all those different areas, whether it's
Speaker:Black Lives Matter, whether it's Covid, whether it's the US Election, whether it's
Speaker:racism, you know, you name it. I think your frameworks and
Speaker:your content and your insert, your institute has, you know,
Speaker:content to deal with pretty much all of those things that's taking place. And
Speaker:it must be really timely for you. You really does. Yeah,
Speaker:it's, it's been a fun ride. You know, the roller coaster. Sometimes
Speaker:you don't know where it's going. It's like, okay, we're going up. Oh, we're going
Speaker:down. When are we going to stop going down?
Speaker:Twists and turns and it always comes back. But it's been fun
Speaker:and I'm just happy to be able to be there to help people. Oh, it's
Speaker:wonderful. That's wonderful. And keep, keep going because, you know, value is
Speaker:only going to, you know, continue to, you know, follow you. I mean, as you
Speaker:continue to give value, you know, you're going to continue to get rewarded, you know,
Speaker:on the back of that. And I remember listening to one of your
Speaker:podcast episodes and then after, I believe you or someone
Speaker:from your team was talking about how you did a conference or you did a
Speaker:workshop and you compiled a book where you
Speaker:gave everyone for free. Right? Was that. That's right.
Speaker:And then, and then someone in the podcast, I think one of your co host
Speaker:or someone, the guest said, why didn't you give that for free? I mean, there's
Speaker:a lot of value there. But then you still wanted to serve, you
Speaker:know, your audience. And serving your audience first will always lead to
Speaker:rewards in the, in the long run. So, you know, that's something
Speaker:that I can definitely take from, from that for sure. Thank
Speaker:you. Appreciate that. Absolutely. Absolutely. Yeah. And
Speaker:one thing I wanted to say quickly before we start to wrap up,
Speaker:going back to your LinkedIn course and driving change and
Speaker:racism. There's one important thing that you mentioned as well. You
Speaker:talked about how sleep, sleep was
Speaker:something that helped you to resolve conflicts or
Speaker:negotiation. And I find it quite interesting because usually if
Speaker:maybe there's a complex that you're trying to resolve
Speaker:internally and you're trying to resolve it, and
Speaker:it's something that wouldn't allow you to necessarily fall asleep. You'd
Speaker:be staying up all night. So how would sleep
Speaker:help you to resolve the conflict
Speaker:and the negotiation process? How do you, in your words,
Speaker:how is that moving the conversation forward?
Speaker:Yeah, when you think about sleep, it's fascinating. That's one of the things
Speaker:I really enjoyed learning about when I was getting my degree in psychology.
Speaker:And with sleep, what happens is at night, during the
Speaker:REM process, it's essentially like an overnight therapy
Speaker:session. That's one of the things that happens. It's emotional regulation
Speaker:occurs at night, night. And so getting a good night's sleep is one of the
Speaker:easiest ways to feel better physically, emotionally, in
Speaker:every type of way. And sometimes it's you that needs to take A
Speaker:nap. And sometimes it's the other person who needs to take a nap.
Speaker:And so one of the easiest things that I did in order to make a
Speaker:lot of these difficult conversations easier is I would just say, all right, you know
Speaker:what? I've gathered a lot of information. I appreciate that. Let's come back tomorrow
Speaker:and let's continue the conversation. And even if people are kind of, like,
Speaker:hot and really high in emotions, usually they come back the
Speaker:next day a little bit better. I think that's a very good point, Kwame,
Speaker:because usually something may happen in my life, and
Speaker:I'd want to. I would want to resolve it there and there. But then sometimes
Speaker:I'm just like, Adrian, sleep on it, wake up, see how you feel,
Speaker:and then, you know, take action. And usually the action
Speaker:I take the morning after tends to be a lot better than the one I
Speaker:take when I'm in the. When I'm in the mood, when in the moment. And
Speaker:I just want to resolve something because I think as guys, as men, you know,
Speaker:with problem solvers, we're fixes. We just want to fix something now and get it
Speaker:over and done with. We don't really want to wait. But then I think it's
Speaker:just learning to be patient and wait for the right results. I think
Speaker:that's the key in achieving success.
Speaker:Exactly. Yeah. Okay. So, I mean,
Speaker:Kwame, I just want to thank you for coming on the show. I'm
Speaker:quite conscious of time. Before I let you go,
Speaker:just wanted to ask, did you have any announcements? Is there any final
Speaker:words you want to leave audience with? Well, I'll leave them with this.
Speaker:The best things in life are on the other side of difficult conversations. And
Speaker:so just remember, conflict is an opportunity, so you can take advantage of these
Speaker:opportunities to improve your life, get what you want and deserve. And so
Speaker:I encourage you to reach out to me. Follow me on LinkedIn.
Speaker:Check out the podcast Negotiate Anything and the book and the TED Talk, both
Speaker:with the titles of Finding Confidence in Conflict. No
Speaker:problem at all. So I'll make sure we'll have all the. All the links in
Speaker:the show. Notes on the sound of a crowd dot com. And that's the
Speaker:soundofacrod dot com Kwame. Christian, thank you so much
Speaker:for coming the show. I'm really excited to have you on board today.
Speaker:My pleasure. Thanks for having me, Adrian. You're welcome. All right, take care.


