Do THIS to reach Africans at scale in the marketplace
The Sound of Accra PodcastJuly 12, 2026
252
00:00:56441.85 KB

Do THIS to reach Africans at scale in the marketplace

Hosted by Adrian Daniels
Adrian DanielsAdrian DanielsHost

Listen to the full episode here: https://open.spotify.com/episode/0U2GPEUfyPmhtpmlSu3DoZ?si=dBDInpizR-W03jRVJneqCQ

In this snippet, we explore how mobile money has leapfrogged traditional banking in sub-Saharan Africa, transforming payment landscapes and creating new opportunities for digital growth. With insights from industry experts, understand why meeting customers where they are matters and how mobile money is shaping the future of financial inclusion.

Key topics:

The contrast between mobile money adoption in Africa and traditional banking in other regions

How mobile money bypasses decades of banking infrastructure development

The role of services like M-PESA in revolutionising financial transactions

The importance of local infrastructure and cultural context for digital growth

Strategies for businesses to reach African consumers effectively

Insights into the security and reliability of mobile money platforms

The timeline comparison between African mobile payments and US services like Venmo

Why mobile money is a critical component for companies expanding into Africa


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Website: https://thesoundofaccra.com

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📧 Contact

Email: info[at]thesoundofaccra.com

🔗 Connect with Adrian

👥 Linkedin: https://www.linkedin.com/in/danielsadrian/

🎙 About the Podcast

The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Aaron Markowitz-Shulman: If you look at where the growth is, if you look at how people across the continent make payments digitally. And of course we can, Nigeria has its own infrastructure, is focused and we do get involved there. We do have a presence and we do do that as well. And Africa has cars, but when you look at sub-Saharan Africa, everything is about mobile money. It's not a substitute for cards or conventional banking, but it's a technology which completely leapfrogged these payment products by decades. was in ⁓ Nairobi and in Adrian: You Aaron Markowitz-Shulman: years before there was Venmo or anything in the, which is approaching the equivalent in the US. And if you want to reach African customers at scale, you have to meet them where they are and they're using mobile money. And it's highly secure, it's fast, it's very, very reliable. And for us, that's the bet. Adrian: Yeah.