Adrian talks to Molly Jensen, the Chief Executive Officer of Afripods, a free pan-African podcast hosting platform building the largest library of African audio stories on the planet, based in Nairobi, Kenya.
With the ability to categorize in over 50 languages and with content from over 30 countries including that from individual podcasters, radio stations and media houses, Afripods is the home for African podcasting across the continent and within the Diaspora.
As a Ghanaian-American born in New York, Molly is extremely excited to help digitize African stories and wants to see African creators take up as much space as possible while creating avenues to help them get paid for their work. She has over ten years of experience across people management, sales, marketing and technology.
She has spoken at Podcast Movement, Africa Podcast Day, Africa Media Festival, BBC Media Leaders conferences, and Advertising Week Africa as well as most recently featured in Forbes, The Guardian, Reuters, JamLab Africa, Podcast Sessions and Apple Podcasts.
Watch on YouTube: https://youtu.be/mR3qNhuC8LA
In this podcast we discuss:
- What is Afripods
-How Afripods appeals to African Podcasters
-Why Africa needs an Afripods to bridge the gap for creators
-Building The African Podcast Landscape
-The appetite for businesses for advertising on African podcasts
-How African Podcasters are making money without sponsorship and ads
-Afripods Business Model
-The Future of African Podcasting and Creator
-All About Molly!
Afripods Website: https://afripods.africa/
Connect with Molly on Linkedin: https://www.linkedin.com/in/mollyjensen/
Build your own community with Skool: https://thesoundofaccra.com/skool
Download Menufinder Africa App: https://www.menufinderafrica.com/
Our Socials
YouTube: https://youtube.com/thesoundofaccrapodcast
Instagram: https://www.instagram.com/thesoundofaccra/
TikTok: https://www.tiktok.com/@thesoundofaccra
Twitter: https://twitter.com/thesoundofaccra
Facebook: https://web.facebook.com/thesoundofaccra
Linkedin: https://gh.linkedin.com/company/the-sound-of-accra
Our Website: https://thesoundofaccra.com
Sponsor a podcast series or segment
https://thesoundofaccra.com/sponsorship/
Learn how to start, launch and monetise a podcast and acquire your first 1000 listeners: https://atozpodcasting.com
Register your interest for our private community for entrepreneurs and creatives
https://thesoundofaccra.com/community/
Leave us feedback
https://thesoundofaccra.com/feedback/
Leave us a review
https://ratethispodcast.com/thesoundofaccra
Listen to more episodes below
https://thesoundofaccrapodcast.podbean.com/
All our other links
00:00:00
It feels like Africa sometimes has a force field around it. Right? When
00:00:04
you're outside the continent, you have no idea what's happening. And when you're on the
00:00:07
continent, you're living and breathing and experiencing this
00:00:11
life. And I've been privileged to be able to travel a bit
00:00:14
across the continent and everywhere is so different, you know. So
00:00:18
I think that what's exciting is it's not
00:00:22
about taking the biggest piece of the pie right now, it's about making the tied
00:00:26
bigger. And so when you look at players like
00:00:29
you had mentioned, Spotify and Spotify for podcast earlier,
00:00:33
it's reinforcing the fact that this is important. It's encouraging
00:00:38
because ultimately what matters to me and you clearly did your research on
00:00:41
me is the creator remains the North Star.
00:00:45
Right? So whenever you hear me speak, it's about
00:00:49
having those African creators taking up as much space as they possibly can,
00:00:52
figuring out avenues for them to get paid, have them
00:00:57
show up authentically the way that they want to and create the solutions that
00:01:01
they believe they need. Hey, everyone. Welcome to
00:01:05
the a conversation with series on The Sound of Accra podcast. I'm
00:01:08
your host, Adrian Daniels. And today, we're joined by our special guest, Molly Jensen.
00:01:12
She's the CEO of Afripods. It's Afripods
00:01:16
is a free Pan African podcast hosting platform
00:01:19
building the largest library of African audio stories in the
00:01:23
planet. It's They're currently based in Nairobi, Kenya, and they have the ability to
00:01:27
categorize over 50 languages and with content from over 30
00:01:31
countries including that from individual podcasters, radio stations,
00:01:34
and media houses. Africa parts is Afri parts
00:01:38
is the home of African podcasting across the continent and within the diaspora.
00:01:43
Molly, I'm excited to have you in the show. I've it's pop up my
00:01:47
radio from time to time, and I thought this makes sense for you to come
00:01:50
in and show how you're doing today. Thank you for having me, Adrian.
00:01:53
I'm so glad to be sitting with your audience and having this
00:01:57
conversation. It's a mouthful, so I don't even know what else you might wanna
00:02:01
ask me after that, but I'm happy to jump into
00:02:04
it. It's Absolutely. And this is this is why we're having this conversation. And I
00:02:08
think, you know, it's I think this kind of conversation is due. You know, once
00:02:12
again, you've been on my radar for quite some time. I've seen you've been doing
00:02:15
great things. You know, you've been on podcast movement. I've seen Forbes
00:02:19
Africa. I've seen your pop up on other it's new
00:02:23
news news articles and magazines, etcetera. And I feel like the mission that
00:02:27
we both have is is is quite aligned and it's There's lots of
00:02:30
overlap, so I thought this would be a great time to bring you on the
00:02:34
show. I think recently, I just I was interviewed by one of the
00:02:37
podcasters that actually uses AfriPods. I think it's Tony Doe. And then he
00:02:41
asked me to talk about yeah. He asked me to talk about, you know, what
00:02:44
I thought about, you know, the future of podcasting on on on the continent
00:02:48
and How I see podcasting currently in Africa, and I think, you know,
00:02:52
you're you're more kind of, like, up to date with what's happening
00:02:56
on the on the whole continent. You have a better idea of what's going on
00:02:59
in the content and software. It'd be a great I it'd be a great, idea
00:03:02
to get you on the podcast. So, yeah, let's let's go
00:03:06
straight into the show. So first, let's just let's go
00:03:10
into what Apriepods is all about. So just tell us it's What
00:03:13
AfriPods is and and how can it benefit African podcasters and and
00:03:17
maybe other podcasters as well? Sure. I'm happy to jump
00:03:21
right into it. So I think that
00:03:25
when you look at the podcasting landscape right now in Africa,
00:03:29
we're still in this infancy. I wouldn't say we're
00:03:32
just fresh out, but we're getting early adoption.
00:03:36
We're getting people who are interested in listening to podcasts, curious what
00:03:40
they might be. And you have this continent that's really rich
00:03:44
in oral history. People are traditionally
00:03:47
storytellers, and I think this evolution with the digital
00:03:51
intersection we sit at between tech, media, story,
00:03:56
etcetera, has made it so exciting for podcasting to take off.
00:03:59
Ex but what AfroPods does, ultimately, we're a
00:04:03
hosting platform. So we're similar to Lipson. We're similar to Red
00:04:07
Circle, Podbean, Anchor are now formally
00:04:10
Anchor, but now Spotify for podcast. What we do is
00:04:14
we're the technical home and infrastructure for podcasting in
00:04:18
Africa. And what that allows us to do is provide
00:04:21
statistics and analytics and data to the content creators
00:04:25
and place advertisements on their pop. So your hosting
00:04:29
solution ultimately allows you to monetize unless it's a post read
00:04:33
ad that you're dealing directly with a advertiser. And what
00:04:36
we then get to do with that information is build
00:04:40
out the advertising funnel for audio on
00:04:43
demand in Africa and prove the point that audio
00:04:47
is powerful here. People care about stories. People are looking for
00:04:51
information in the languages they want, and those
00:04:54
stories deserve to have advertising dollars attached to
00:04:58
them, especially as the fastest digital growing continent
00:05:02
in the world with one of the fastest growing digital mediums
00:05:05
being podcasting. Absolutely. Absolutely. And
00:05:09
you guys have done a phenomenal job, you know, getting podcast it's
00:05:13
and, you know, radio broadcasters on on the platform. I
00:05:16
mean I mean, I'm aware you have the the likes of sincerely Accra,
00:05:20
it's You know, on on the on the hosting platform, which is
00:05:24
amazing, because I know they're doing really, really well in their space.
00:05:28
And, yeah, you're just doing a fantastic job in terms of, you know, giving
00:05:32
African podcasters the opportunity to amplify their sounds. And then you
00:05:35
did mention earlier on, like, how you guys compare yourself to I mean, you
00:05:39
guys are podcast host just like PubBeam, you know,
00:05:43
Spotify for podcast is Transistor, Castles, etcetera.
00:05:47
What is it about AfriPods that appear that should appeal to
00:05:50
African podcast as rather than it's Spotify for podcasters, which is also
00:05:54
a free hosting platform, which people can also monetize and edit
00:05:58
and, you know, on all the 1 platform, essentially. You know, it's
00:06:01
interesting because, like you mentioned earlier, I live
00:06:05
here on the continent. And what you see a lot of is that if you're
00:06:09
not space here. If you're not engaging with the creators here, if
00:06:13
you don't know what people want, you're building something for what you think
00:06:16
Africans need. And I think something that we get to do
00:06:20
is we get to talk to the creators and build exactly what they want.
00:06:24
Of course, we make mistakes on the way. That's how we all grow. We all
00:06:28
start small and get bigger. But, ultimately, this product is
00:06:32
created for African creators at the core of it. And I think
00:06:35
that because of this rich history,
00:06:39
it's inevitable that podcasting is gonna take up take up
00:06:42
space here. I mean, radio has been so powerful from an
00:06:46
stability standpoint from an information standpoint. And
00:06:50
when you look at podcast as democratized radio, you're giving
00:06:54
people the opportunity to not only make money off of
00:06:57
being themselves, but to take up space and tell stories that haven't been
00:07:01
told before. So what Apropos does that's different. It's
00:07:04
primarily focused on who our customer is. Our customer is
00:07:08
African. That means that the customer in Malawi is as important as the
00:07:12
customer in Kenya, which is as important as the customer in Burkina, that's as
00:07:15
important as the customer in Egypt. And we're dealing with
00:07:19
a much more vibrant and robust
00:07:23
cultural landscape here. You have 54 countries,
00:07:27
1500 plus languages, 1 people, I think, is
00:07:31
the most recent number and a whole lot
00:07:35
of information that's never been shared before. So the
00:07:39
primary difference is the customer because ultimately,
00:07:43
the experience of a host is pretty standard. We host
00:07:47
your content, we distribute it to the listening solution. So your end
00:07:50
listener who may listen on Spotify or may listen to Google Podcasts
00:07:54
or may listen to Apple Podcasts, they don't know where you host your
00:07:58
content. But you as the content creator know where
00:08:01
you get your stats from and where you consider your technical home
00:08:05
is. So that's what I would really say. We're focused on making sure that African
00:08:09
creators can get paid, can take up space, and other stories are
00:08:12
just as valuable, if not more, in my opinion.
00:08:16
Fantastic. I mean, mean, you're right. I mean
00:08:20
I mean, African stories are highly valuable. And I think you mentioned
00:08:23
on, on a panel that I saw you do it's on
00:08:27
podcast as a movement that right now Africa is trending. I mean, you've got beyond
00:08:31
the return, the year of return. You've got, you know, Afrobeats. You've got, You
00:08:34
know, all, you know, all eyes on Africa right now in terms of the all
00:08:37
of the different types of content that we're putting out. And, you know, for
00:08:41
for podcasting to to to get that spotlight on content, I think, is
00:08:45
really, really important. And I think what you guys are doing is great because
00:08:49
you're actually listening to what the podcasters want on the continent
00:08:52
because it's Their needs and their cultural, you know, nuances,
00:08:56
their cultural differences are are are gonna gonna be different to what the rest is.
00:09:00
And when you take that onto account and you're building for them, it's it's gonna
00:09:03
create a unique platform. So I think, you know, there is a need for
00:09:07
AfriPass, you know, rather than just Having a Spotify for podcast
00:09:11
is all other similar patterns up because at least they have someone that they can
00:09:15
speak to and they can reach out to you, and it's it's It's great that
00:09:18
you're actually on the continent. It's not like you've set this up and you're
00:09:21
working remotely from America or the US or whatever. It's like you're actually on
00:09:25
the continent, which is fantastic. I definitely think that,
00:09:29
you know, the privilege of being here
00:09:33
it feels like Africa sometimes has a force sealed around it. Right? When
00:09:37
you're outside the continent, you have no idea what's happening. And when you're on the
00:09:40
continent, you're living and breathing and experiencing this
00:09:44
life. And I've been privileged to be able to travel a bit
00:09:48
across the continent, and everywhere is so different. You know? So I
00:09:52
think that what's exciting is it's not
00:09:55
about taking the biggest piece of the pie right now. It's about making the pie
00:09:59
bigger. And so when you look at players like
00:10:03
you had mentioned, Spotify and Spotify for podcast earlier.
00:10:07
It's reinforcing the fact that this is important. It's encouraging
00:10:11
because ultimately, what matters to me, and you clearly did your research on
00:10:15
me, is the creator remains the North Star.
00:10:18
Right? So whenever you hear me speak, it's about
00:10:22
having those African creators taking up as much space as they possibly can,
00:10:26
figuring out avenues for them to get paid, have them
00:10:30
show up authentically the way that they want to and create the solutions that
00:10:34
they believe they need. But, ultimately, podcasting is
00:10:38
young, so we're all learning together. I would consider everyone
00:10:41
who's working in the podcasting space or podcasting or even listening
00:10:45
to podcasts that are coming out of Africa pioneers in
00:10:49
the development of the industry. You know? Like, this is a very exciting
00:10:53
time, and I think that that quantum leap from step 1 to step
00:10:56
2 is going to be extremely significant here. I think it's possible
00:11:00
that Africa becomes the largest podcasting market in the world. Maybe
00:11:04
not in terms of the dollars spent in advertising, but in
00:11:08
terms of, like, the sheer number and the impact of it, it just
00:11:11
feels like the opportunity is
00:11:15
massive. And to echo the point that you have
00:11:18
captured from my previous speaking at podcast movement,
00:11:23
it's just such an exciting time for the continent.
00:11:27
And I think that with the influence
00:11:31
of social media and the connectivity that we all have around the world
00:11:34
and Africa being so connected digitally,
00:11:38
you're getting some real visibility into what's happening on the ground,
00:11:41
what's cool, where people wanna be. And this concept
00:11:45
of identity we know is it's tied to everyone. And
00:11:49
so many people on the diaspora connect with the major
00:11:52
port cities on the continent due to primarily the slave trade.
00:11:56
Right? So when you look at something as successful as the
00:12:00
year of return initiative, as Afrocella, as Afronation,
00:12:04
as, you know, Burna Boy selling out Madison Square Garden, or I think Wembley
00:12:08
is coming up soon, or Elsa Majimbo coming out of TikTok
00:12:12
and all of these different platforms creating space for
00:12:16
African creators, it's just exciting because you look at
00:12:20
the largest Gen z in the world is in Africa. We
00:12:23
know that it's not the same economic structure
00:12:27
that they may have in the Nordics or some of the more
00:12:31
robust economies of the world. So when you look at this creator
00:12:35
economy or this orange economy, you have an opportunity to help
00:12:39
creators make money off of being themselves. Creators get
00:12:42
to follow their dreams to potentially capture value, and that
00:12:46
feels fundamentally important to me. And I look at the position that
00:12:50
I'm in, and it allows me to continue
00:12:54
to drive this vehicle with an incredible team to
00:12:58
help creators take up space. And so I'm incredibly
00:13:02
inspired by everyone I get to work with and speak with, and I
00:13:05
take being an interviewee on a
00:13:09
podcast seriously because this is important. You know? This is important to you.
00:13:13
This is important to me. This is important to the industry. And ultimately,
00:13:16
we all have to help each other to grow together.
00:13:21
Wow. That's amazing amazing remarks, Molly. You're definitely flying
00:13:24
the it's like for Africa. I totally, you know, resonate with everything
00:13:28
that you've said. It's important that the creators, you know, get
00:13:32
opportunity to make money. And as you mentioned, the west has its
00:13:36
own systems of, you know, you know, of, you know, making money and
00:13:39
economics, etcetera. But, you know, this those systems aren't quite,
00:13:43
You know, in Africa completely, I mean, you are start helping to build the
00:13:47
infrastructure for creators and people in tech, etcetera, start ups to
00:13:51
be able to, you know, monetize, you know, their, you know, their products and services,
00:13:54
but for creators, there's still, you know, a big gap, and it's great to
00:13:58
see people at Acupod's filling that gap. I mean, I had a guest, You know,
00:14:02
maybe 2 seasons ago in my podcast, who said that, you know,
00:14:06
he, you know, he will be able to, you know, perform at different stages. He'll
00:14:09
perform for the president. Know, he would get these awards, but in terms of monetizing
00:14:12
his own music, like, it was very, very hard for him to do that. Like,
00:14:16
he didn't really have something like a Patreon. So I think what Happy Potts is
00:14:20
doing is really, really important, and I'm really, really inspired by what you're
00:14:24
doing. So But we're all having problems. Sprite, like, not that I
00:14:27
don't want it to come across as justice. You know, it's it's
00:14:31
ambitious. It's admirable. It's exciting. And the opportunity
00:14:35
is for sure there, but it's 54 countries,
00:14:39
54 currencies, 54 inflation rates. I mean, there's
00:14:42
coups happening. There's, you know what, the best way to put it is there
00:14:46
is breaking news in Africa every single day.
00:14:50
Every day, there's breaking news on the continent. And I think that
00:14:54
what we just continue to need to do together is
00:14:58
show that this is an important avenue that people care about
00:15:02
this vertical, that the content is different, and that the opportunity
00:15:06
is there, and that the eyeballs are there. Because then, the money will
00:15:10
flow as long as we can quantify the impact. So the structures
00:15:13
that exist in the west don't necessarily exist
00:15:17
here because the infrastructure isn't yet here. It takes time. It takes
00:15:21
resources. It takes belief. You need to be able
00:15:24
to inspire people to think that this is viable. So
00:15:28
I would argue it's not just 1 piece of the puzzle. Like,
00:15:32
there's so many people that I look up to,
00:15:35
there's so many people that I cannot believe that I get the
00:15:39
chance to work with regularly. So I I don't wanna take
00:15:43
more space than I feel like we're allotted to. I think we all need more
00:15:47
space, but I also think we need more space to take up. Like, it's
00:15:51
just rapidly and rapidly and rapidly growing.
00:15:54
It is. Yeah. It is. And you you're you're playing your role in
00:15:58
in in all of this very, very well, you know, I must say. Thank
00:16:02
you. So let's you're welcome. All right. I'm enjoying this conversation,
00:16:05
Molly. So let's talk about the conception of Aripods.
00:16:10
I understand you are the CEO. Could you tell
00:16:13
us about, like, what triggered the platform To
00:16:17
be creating that. What what led to the creation of
00:16:25
truly created in the Nordics. And a lot of that is
00:16:29
due to the fact that ACAS, Pandora, Spotify, all have
00:16:32
headquarters there. So with a small investment, I
00:16:36
stepped in as CEO about 2 years ago. And ultimately, with
00:16:40
our team, we redeveloped a strategy that made sense for the continent
00:16:43
as our team is based on the ground. So our headquarters are
00:16:47
in Nairobi, but we have a footprint with people in
00:16:51
Uganda, Rwanda, Tanzania, South Sudan,
00:16:54
Sierra Leone, Ghana, and Nigeria. And it's important to capture
00:16:58
these other markets outside of the primary
00:17:02
Nigeria, Kenya, and South Africa, which do have the
00:17:05
most data on podcasting available right now? I think we need to
00:17:09
understand what the audio behavior the digital audio behavior is
00:17:13
in Africa. So ex I stepped in 2 years
00:17:16
ago, and we've been growing our team and testing
00:17:20
different ideas and figuring out what it is that the
00:17:24
creators and the listeners are telling us that they want and need.
00:17:28
Now obviously, as a smaller start up, we
00:17:31
are limited in terms of resources. So we test, we fail, we
00:17:35
pivot. And the people who have been riding with us
00:17:39
since at least I stepped in, you know, those are the beginning of
00:17:42
our 100 true fans. Those are the people that tell us what's wrong.
00:17:46
And the the 1st step at being good at
00:17:49
something is being bad at it. Right? The 1st step of being
00:17:53
excellent is having people who will tell you when you're not it's
00:17:57
good. And I think that we're at a place where I feel
00:18:00
confident in the platform. We're building something that's not just good for
00:18:04
Africa, but is truly at a global baseline standard that can
00:18:08
compete because the opportunity here
00:18:12
people are interested. Right? Like, so many multinationals
00:18:16
come to the continent and fail. And they failed because they just put this
00:18:19
cookie cutter business on the ground, and they
00:18:23
believe it's gonna work. And you even see that between countries and
00:18:27
Africa, businesses picking up from one country going to another thinking that
00:18:30
that model works. I definitely had a lot to learn
00:18:34
about business acumen in Kenya. I definitely stepped in it
00:18:38
in the beginning. I was raised in New York, and,
00:18:41
you know, it wasn't easy. And to think that
00:18:45
you have to learn that 54 times, it's about empowering people on the
00:18:49
ground to learn what you need. So now we do things like we get
00:18:53
research studies done, we pay for our own proprietary research, like, through a third
00:18:56
party to see what's actually happening with the behavior with these listeners.
00:19:01
And, additionally, we have access
00:19:05
to some incredible technology that's out of
00:19:08
Europe right now. I mean, the goal is to bring our technology to
00:19:12
the continent. I'm constantly looking to hire. I'm constantly looking for
00:19:16
talent. I feel very proud of the fact that all of the team
00:19:20
that is working on Apropos that I've hired is African
00:19:24
and is based on the continent. So the long
00:19:28
story of the question you just asked, conceptually, the
00:19:31
business was ideated out of Sweden. I stepped in
00:19:35
when there was a small investment and ultimately took the time to assess
00:19:39
the opportunity, the scene, talk to people and
00:19:43
started to build and test and fail and fail forward and
00:19:46
build and test and succeed. And so now we're here.
00:19:50
We have a footprint in multiple countries, and we're still
00:19:54
figuring out what does the market need because it changes so quickly.
00:19:58
So that is how it started. That is
00:20:02
what I've been doing and, ultimately, why I've been doing
00:20:05
it. Amazing. Amazing. And I think it's quite interesting what you
00:20:09
said that, you know, you're really paying a lot of attention to
00:20:13
customers, to podcasters just to it's See, you know, what
00:20:16
their needs are and what they are saying. Because at the end of the
00:20:20
day, your customers are gonna teach you it's the best way to build your product.
00:20:24
And then the more you listen to them, the more you can keep, you know,
00:20:27
tweaking and, you know, keep making those iterations so that you can have the best
00:20:31
possible product. I also find I find it quite interesting that, you know,
00:20:35
a lot of these, platforms like Acast, Spotify, like, they
00:20:38
all kind of originate from the Nordic area. I didn't actually know that. I thought
00:20:42
it was just Spotify, but I didn't know that a cast is from the area
00:20:44
as well. You know? In Pandora, I believe, if I'm not mistaken. Crazy.
00:20:48
I mean, they do a great job with audio. Right?
00:20:53
Like, go to path of least resistance, you know? I I think
00:20:57
we the goal of what Apropos is doing is obviously to
00:21:01
remain African. The diaspora is incredibly
00:21:04
valuable and important, but I think that when people
00:21:08
look at the continent, they often look at
00:21:12
black people as a whole and figure out how can they monetize this
00:21:15
customer base. And they end up looking
00:21:19
outside of the continent because there's more disposable income to
00:21:22
spend. And I think that there is that that's a mistake.
00:21:26
There's a real value on the continent, the multiplier effect,
00:21:30
like, the exponential impact of what is happening
00:21:34
from a culture culture curation perspective, what's
00:21:38
happening from a trendsetting perspective, it's
00:21:41
incredibly impressive. Right? You have, I'm a piano, which
00:21:45
is blowing up. You have musicians like grandma
00:21:48
who's I think he has, like, the biggest YouTube ever or something like
00:21:53
that. And we're also seeing just just
00:21:56
how vibrant life is here.
00:22:00
And it's really exciting. So that's a very long
00:22:04
winded answer to get to where we started, why, and what I'm
00:22:08
doing. But I think they're all as important.
00:22:11
So I'm sorry. No. It's okay. I think you're good. I mean, I
00:22:15
think it's really important what you said that, you know, people that wanna
00:22:19
invest and it's and build or deliver products or service in
00:22:22
in Africa. They can't come in with their own way of thinking
00:22:26
that they have to adopt The the culture and understand the way the Africans
00:22:30
think because it's different. Like you said, you came, you went you went to Africa,
00:22:34
and then you had to learn, you know, kind of like how, you know, how
00:22:37
they think and how they operate and you and then add it and and then
00:22:40
you've been able to kind of, like, you know, improve, you know, based on that.
00:22:44
It's And it's really, really important because some people come in blindly thinking they can
00:22:47
just let you just copy and paste a business model or a way of doing
00:22:50
things in the west and bring it to Africa. It's not necessarily that. You have
00:22:53
to adjust. You may have to customize it to how they they think and how
00:22:57
they they behave and how they act. So I think it's really, really good how
00:23:01
you've adapted to it's Africa. Because it's not easy.
00:23:04
It is not easy. Companies will come and failed. You know, they've
00:23:08
left, but, you know, Those that are willing to listen to what
00:23:12
the audience wants and understand the cultural needs, they're the ones that
00:23:15
win. So I'm sure Apriepods is gonna continue to do great
00:23:19
things. Okay. So let's Before you even
00:23:23
jump on that, I I just wanna add, like, you know, one
00:23:27
thing about me is that I know what I do
00:23:30
not know. I am positive of what I do not
00:23:34
know, and I look for that. And I think that if anyone
00:23:38
tells you they know what's happening in the business of podcasting
00:23:41
in Africa, they're not telling you the truth because we're all
00:23:45
growing. We're all building it. Nothing is concrete right now.
00:23:49
We are all figuring it out. And that's what actually made me
00:23:52
feel more confident and comfortable taking this job because there's just no
00:23:56
right way to do it. And in my opinion, the way that would be
00:24:00
most successful it's talking to the people on the ground,
00:24:04
learning what they want and doing your best to build that.
00:24:08
Give them the solution they're asking for. I
00:24:12
like that. I love it. I love it. It's keeping it simple. You know?
00:24:16
You have to listen to your customers. They will tell you how to build The
00:24:19
product is the best, you know, and you're doing a fantastic job. Alright. Let's
00:24:23
let's keep this moving on. So, I mean, I propose, of course, since you've come
00:24:26
on, you know, I've seen that the the platform has actually, you know,
00:24:30
evolved. Talk us through, like, some of the features. So, like, I can see
00:24:34
now that the the platform, you know, you can you know, you have the
00:24:37
ability to, you know, publish the various distributors. You
00:24:41
can edit. It's more like a one stop shop. And then the monetization as well,
00:24:45
I mean, talk us through some of the features, of of Afropods and
00:24:48
what podcasters can do with it. Sure.
00:24:52
So you kinda mentioned some of them, but once you
00:24:56
create an account with Apropos, it's free. And you can
00:24:59
upload your content. We'll distribute it to the various listening
00:25:03
solutions through your the RSS that we generate if you're
00:25:06
hosted with us. Additionally, if you want to submit your RSS,
00:25:10
you can be part of the largest library of stories on the planet, that
00:25:14
mantra that you mentioned earlier. Some of the features that we've
00:25:18
built is a editor, which we're very proud of,
00:25:22
with multiple tracks to cut, fade in, fade out.
00:25:26
That took quite a bit of time. Everything on our platform is native,
00:25:29
so we've built it, it's not just plugged in. We
00:25:33
also from a monetization perspective, we're in beta, which means
00:25:37
we're early. We're doing it selectively or we're,
00:25:41
you know, getting our feet wet there, but there are lots of
00:25:44
regulations. So we do have all the infrastructure in place
00:25:48
to placed dynamic ads. So pre rolls, mid
00:25:51
rolls, post rolls. We've had that implemented for at least a year,
00:25:55
if not longer, with one of the global leading solutions that.
00:25:59
And additionally, we have our payment dashboard
00:26:03
done from a UI perspective. We're working on the
00:26:06
UX, which is basically just like basically, what I'm
00:26:10
saying for the listeners here is that we have the dashboard, what we want it
00:26:13
to look like with our tech team, now it's about coding it so we
00:26:17
can implement it on our website. Now the thing is once you
00:26:21
just because we have the ability to pay, doesn't mean that it makes
00:26:25
sense to pay everyone right now, primarily due to the fact that once
00:26:28
creators can make money, they should be able to check how much money they're making.
00:26:32
So the chicken and egg situation, we have the details.
00:26:36
We have the partner who will be using to distribute payments
00:26:39
across different rails to different countries in Africa. But until
00:26:43
our dashboard is ready, we've been doing it on a very
00:26:47
manual level if needed contingent on the
00:26:50
relationship that's brought to the podcaster. Does that make sense?
00:26:54
Yeah. That that makes sense. Yeah. So you're slowly slowly building out, you're
00:26:57
slowly releasing it, you know, as it can We have all the key points right
00:27:01
now. Yeah. It's just making sure that we're ready for, like, a massive rollout
00:27:05
rather than just doing it in testing phases because, like I mentioned,
00:27:09
we are a start up. We are young. There are barriers
00:27:13
not barriers, but there are levels and tiers
00:27:17
of you need a certain amount of streams to receive this. You need to
00:27:21
have this amount in the bank to take it out, which is pretty similar and
00:27:24
standard across platforms. Yeah. But that's,
00:27:28
some of those features we have. We do have an app, but
00:27:32
we don't we're not currently as prioritized as our actual
00:27:35
platform on the web. And we're constantly
00:27:39
building and and bug fixing seeing and figuring out new
00:27:43
solutions and and identifying problems, frankly,
00:27:47
people bring to us. So Yeah. Our our feature list
00:27:51
is is pretty robust, but it's a lot of maintenance
00:27:55
and upgrading the product to make sure that
00:27:58
it matches not just the capabilities, but how it appears
00:28:02
to the consumer. Brilliant. It sounds like a
00:28:06
lot of the the features that you would get from, you
00:28:10
know, a podcast host, you know, maybe like a bus route on a cost
00:28:13
is is already in the platform. It's just a matter of navigating
00:28:17
the regulations and just making sure that it's fully ready for for the the
00:28:21
podcasters before rolling it out. So I'm really excited to hear about that,
00:28:24
Molly. I wanna double tap on monetization because this thing is
00:28:28
quite interesting how monetization for especially
00:28:32
for Africans, you know, is working or how it should work because
00:28:36
wait. Because I'm try I'm trying to see this in 2 different ways. So you've
00:28:39
got the I'm I'm looking at it from the perspective of also it's
00:28:43
Taking out the funds, like, not you don't really have, like, a PayPal
00:28:46
or, like, a Stripe or different you've got different payment platforms
00:28:50
that operate in Africa. Right? It's And then you've also got
00:28:53
the ads. Like, in terms of monetization, I'm sure that's coming from ad advertising. Is
00:28:57
that from is that it's Programmatic advertising, is that where the
00:29:01
monetization is gonna come from? Yeah? So from the hosting
00:29:04
side, if we're doing the pre roll, mid roll, post roll, then
00:29:08
it's programmatic. Yes. But if we're bridging the connection
00:29:11
between an advertiser and a podcaster as a broker, that's also
00:29:15
a possibility. Okay. Brilliant. I wanna ask you about this
00:29:19
because I think it's quite interesting because in the West, I mean, if there's
00:29:23
someone that has switched on ads for their podcast, you're gonna hear companies
00:29:26
or brands that we might be familiar with. I'm trying to understand,
00:29:30
What kind of what kind of companies or brands are advertising in
00:29:34
Africa that are gonna be featured on podcasters,
00:29:38
podcasts, if that makes sense, in Africa? Does that make sense? Like an MTN
00:29:42
or ShopRite. Like like, who's who's advertising? Do you know?
00:29:46
You know what's interesting? There's a lot of
00:29:49
curiosity around advertising on podcasts. And I say
00:29:53
that because I literally went to lunch with the CEO of the largest
00:29:57
ad agency in East Africa. And a lot of the
00:30:00
questions you're getting from people are how does it make sense for
00:30:04
us? So what advertisers are doing right now, or at least what I have seen
00:30:07
them do, is they're using their 10% discretionary
00:30:11
budget they don't necessarily have to show high returns on and
00:30:15
testing it in new creator with creative ways across
00:30:18
creators in multiple sectors. So specifically here in
00:30:22
Kenya, you'll see an alcohol sponsor like
00:30:26
Tusker working directly with a content creator, or you'll see
00:30:30
a insurance company working with a podcast here, or you'll
00:30:34
see some of the more established
00:30:38
podcaster to have built their own personal brands around
00:30:42
it, working with some of these really globally
00:30:45
respected organizations, whether it's the UN, whether it's the AU,
00:30:49
whether it's the Gates Foundation. And you'll see podcasters,
00:30:53
if I keep this goat fairly narrow, you'll see podcasters
00:30:57
leverage their platform into new opportunities.
00:31:01
So there was a podcaster that was able to speak on the TED
00:31:05
stage, not TEDx, head in Palm Springs,
00:31:09
and she's part of the LGBTQIA plus
00:31:12
community. So I think that that when you
00:31:16
talk about what the opportunity is and what the
00:31:19
appetite is for advertisers, right now, I'm seeing a lot of testing
00:31:23
and people trying to quantify how many podcasts are there? What
00:31:26
languages are they in? How long do they last? And one of the
00:31:30
conversations that comes up with a lot is especially
00:31:34
with advertising agencies, you're not just buying
00:31:38
an audience because advertisers are traditionally comfortable
00:31:41
buying audiences when it comes to radio. You are buying a
00:31:45
community, and how important is that community to you? Because
00:31:48
if I am a woman who speaks about
00:31:52
menstrual health, then you as a,
00:31:57
pad company or a tampon company probably wants to work with me
00:32:01
because my listeners are laser focused on
00:32:05
potentially using your product. Whereas if you go to a
00:32:08
different podcaster who has a different audience and
00:32:12
community built in, you're getting different results. So people are
00:32:16
still trying to figure out what makes sense, how do you move the needle. And
00:32:19
I think we're gonna see that across multiple verticals. Like, this influencer
00:32:23
industry is still taking off. People are figuring out what the
00:32:26
metrics are there and the parameters of success, what ROI
00:32:30
looks like, what is impact. But I will say something I did notice
00:32:34
in terms of monetization as a trend on the continent
00:32:38
is people are looking for donations. So tip jars
00:32:42
are very successful. And, even Wazo, just
00:32:45
based, out of Semovox and Baraza here in
00:32:49
Kenya, they announced that their platform will have a tip jar. So they're
00:32:52
working on monetizing creators. You see,
00:32:56
creators are now doing live events across the continent, whether it
00:32:59
was years ago, I said what I said in Nigeria, Rodney, the
00:33:03
young god in Nigeria just doing, like, a silent disco event
00:33:07
or sandwich or last night, Podcast and
00:33:10
Chill, Matt G's network out of South Africa had
00:33:14
what looked like a 1000 people. I don't I don't know if that number is
00:33:18
correct, so please. Wow. But it looks
00:33:21
really incredible. I mean, these 2 YouTubers in Kenya over the
00:33:25
weekend, they had their 2nd annual meetup, and it looks like it was 3
00:33:29
times as big at least as their first one a year before. The
00:33:32
podcasters are figuring out how to charge small amounts
00:33:36
to get their fans and community to show up to events,
00:33:40
and they're making money off of it. I don't know what profitability looks like for
00:33:44
each of these creators, but they're being held at incredible venues,
00:33:48
whether it's national theaters, whether it's intimate
00:33:52
gardens, whether it's Mosaic out of West Africa and Gold Coast Report
00:33:56
where they have their live shows and Yeah. And dynamic engagement,
00:34:00
there's a lot going on. Even in Zambia, Zimbabwe,
00:34:04
Egypt. I mean, like, you're seeing live events everywhere. You're
00:34:08
seeing the donations pop up because people are looking
00:34:11
to capture value and money and,
00:34:15
you know, podcasting can be prohibited to
00:34:19
some if you're looking to record at a studio, if you're looking to
00:34:22
have a videographer. It doesn't have to be. You can
00:34:26
record with, you know, your phone and put a blanket over you to do
00:34:30
the sound, soundproofing yourself. But
00:34:35
people really invest in themselves. People care about their craft. Creators
00:34:38
care about their output. So it's been really exciting to
00:34:42
see what monetization looks like, not just from a hosting perspective,
00:34:46
but from the live events from the merch, from the
00:34:50
x, y, and z. You know what I mean? Mhmm. Wow. This is really
00:34:54
insightful, Paul, Molly. Thanks for sharing. I mean, this is a topic I could go
00:34:58
on for ages. I mean, there's so many questions and so many things I
00:35:01
would ask you around monetization, but of course, I want to Leave it there because
00:35:05
of time. And how does the how does the,
00:35:09
AfriPods business model look like on the back
00:35:13
of, you know, monetization ads and stuff. Of course, you guys are building for Africa,
00:35:16
which is great, but you guys got e two. How does that how does that
00:35:20
what does that look like? Ex well, right now, because we're a start up, we
00:35:23
are venture backed or we're fundraising. Right? So meaning
00:35:27
that we attract investors exclude them, give us
00:35:31
capital, and we build out the business for a certain amount of time, which is
00:35:34
called runway. So right now, we're actually fundraising
00:35:38
actively. And from there, we're looking to get to the next
00:35:42
phase. So there are some projects that are in stealth mode where we're
00:35:45
looking to make announcements of the things that we've been working
00:35:49
on and how they look. Additionally, constantly
00:35:53
having tech improvement, being able to hire more talent, making
00:35:57
sure that we're creating job opportunities on the ground, making sure
00:36:00
that we're, you know, doing the research and doing the work
00:36:04
to make sure that we are making space for podcast
00:36:08
creators specifically to feel valued. And I think
00:36:12
that it's been really tough,
00:36:15
obviously. You know, it's not like the money grows on trees.
00:36:19
It's it's a finite amount until you raise more. Ex but what's
00:36:23
been really encouraging is that
00:36:27
we've been able to prove concept and and build a
00:36:30
business that's almost if you
00:36:34
leave now, you're missing the big opportunity. Right? Like,
00:36:38
look at what's happening staying here. And Yep. It's so
00:36:41
validating to be featured on Apple Podcasts for
00:36:45
Africa Month or to speak the Guardian or have a feature in
00:36:48
Forbes and, I mean, next month as a
00:36:52
depending on when this podcast comes out. But next month,
00:36:56
there's going to be an announcement. And I was invited to be
00:37:00
a co editor in chief of a Pan African magazine
00:37:03
called Tap, The African Perspective. It's run by a
00:37:07
random man. And it's a podcasting takeover,
00:37:11
and my whole thing was I want as much visibility as
00:37:14
possible and representation as possible. So we have over
00:37:18
we have contributions from over 20 countries. We have
00:37:22
a French section in French. We have multiple
00:37:26
interviews with different podcasters. We have articles
00:37:30
written, we have quotes, and everyone I
00:37:33
wanna say over 97%. Everyone is
00:37:37
born and raised and lives on the continent. And I feel like if you
00:37:41
look at this magazine, if you look at this piece of content,
00:37:45
you are getting a real picture of what's happening in Africa. Because so
00:37:48
often, people are like, what's happening in Africa? And then you find out what's
00:37:52
happening elsewhere. This will be the largest document
00:37:56
of collected information and material of what
00:38:00
is currently happening in the podcast podcasting landscape
00:38:03
specifically from the mouth of these contributors,
00:38:07
podcasters, editors, media companies, and I am
00:38:11
so excited, and I made a really big stink about the fact that
00:38:14
you get one photo of me and an editor's note, and that's it.
00:38:18
Like, this people, it's by the people, and
00:38:22
I am just a vessel to help get this as much visibility as
00:38:25
possible from wherever it may be, whether it's in the diaspora,
00:38:29
because that's where a big part of my network is, or it's across the
00:38:33
continent, or it's in Europe, but I am so
00:38:36
excited. You have no idea. I I am so
00:38:40
excited because I think that As new media,
00:38:44
it's hard to feel validated until, externally,
00:38:48
you either see money come in or someone big doing it or it
00:38:51
gets some sort of backing. And to
00:38:55
have all of these podcasters be able to say, I was featured in this
00:38:59
magazine. Mind you, it's not my magazine. I'm just the guest editor in chief.
00:39:03
But for them to have that, I'm excited. I feel I feel
00:39:06
so privileged to be in this role. And
00:39:09
I it's not just being
00:39:13
lucky and being privileged. There's actually a responsibility to do right
00:39:17
by people when you have privilege. So I I take that
00:39:21
really heavily. You know, heavy is the crumbs.
00:39:24
And I think everyone does, to be honest, in this industry, I think we're all
00:39:27
opening doors for each other constantly. Yeah. Absolutely. You guys are definitely
00:39:31
opening doors. And I can definitely feel passion, you know, for for from from this
00:39:35
end about, you know, how you feel about Africa and the industry and, you know,
00:39:39
where the industry can can can grow. It's And, Yeah. I I
00:39:42
understand. So so you guys are VC backed. You know, you've got some funding
00:39:46
behind you. You're you're raising soon. You may not
00:39:49
necessarily be At the stage of
00:39:53
profitability yet, but I'm sure there's a clear path to profitability,
00:39:57
you know, because of the way things are going in Africa and the way are
00:40:01
are moving. On this note, I mean, could you tell
00:40:04
us what how you see as I I know we're coming up come coming up
00:40:08
on time, Molly. It's Could you tell us how you see the future of
00:40:11
podcasting in Africa? And, you know, what how what you've
00:40:15
how you feel about African creators, like, what the potential is for podcasting?
00:40:20
Sure. So my personal belief is that
00:40:24
more is more. So I think we're gonna see more podcasters,
00:40:28
more podcast listener, more podcasts available,
00:40:32
more advertisers looking to get in the space, more podcasters
00:40:35
making money, more live shows happening, more people
00:40:39
selling merch, more people just aware that, like,
00:40:42
education of what a podcast is becoming more common. And I think
00:40:46
that we can feel very confident that that's growing at an
00:40:50
exponential speed. So all of those things for
00:40:53
sure. Without a doubt, live shows are gonna continue to be very
00:40:57
successful on the continent. They have Mhmm. Blown up this last year
00:41:01
and in a very significant way. I think we're gonna see more
00:41:05
articles about what is happening in the business of podcasting.
00:41:09
And, ultimately, what I hope is that we see more research on it.
00:41:12
Right? So. Edison did 2 reports
00:41:16
out of South Africa. I think it was called sound of ear, but I could
00:41:20
be mistaken. It was an audio research
00:41:24
survey done in 2019 and 2022 in South Africa.
00:41:27
Africa Podcast has done research out of Kenya, Nigeria, and
00:41:31
South Africa for a couple years now with the support of Peraza Media
00:41:35
Lab. I mentioned we do our own proprietary research as a tech
00:41:38
company. You see a gentleman called Tony Doe out of Nigeria
00:41:42
does Nigerian podcast listening habits. I think we're gonna see more of
00:41:46
that consistently. And I think, ultimately,
00:41:50
we're all in this car together. Right? We've all jumped off the cliff trying to
00:41:53
figure out how to drive a car. Sure. And I think that we're going to
00:41:58
see where the most viable avenues of opportunity
00:42:01
are and figure out creative ways to work on
00:42:05
those things together, especially with these big dogs in
00:42:09
the game like Spotify. I mean, it's
00:42:13
it is, like, reassuring for the creator to know that these
00:42:17
big multinationals wanna be here too. We all know something special is
00:42:20
happening on the continent, and I think we all are just trying
00:42:24
to figure out the best way to do it. Absolutely.
00:42:27
So, I think what I'm getting is that, you know, We are building our
00:42:31
own, you know, podcasting industry in Africa, you know. And
00:42:35
it's only gonna get bigger and better. And, yeah, it is good that, you
00:42:38
know, the likes of Spotify, you know, are trying to support, you know, some creators
00:42:42
on the continent. I think they did some stuff with sincerely across, which is great.
00:42:46
And then, yeah, hopefully, we see more of that Because, you know, we need them
00:42:49
as well as much as, you know, we need to build our own, you know,
00:42:52
because, of course, these guys are like the main, you know, some of the main
00:42:55
driving forces behind podcasting. Just
00:42:59
just before we close, I want the audience to get to know a little bit
00:43:03
more about money. So tell us about us about you, Monty, a little bit. I
00:43:06
I know off off air, we talked about, how I discovered that
00:43:10
you're going in, which is great because it's the sound of a crowd podcast. So
00:43:14
tell us a little about a little bit about you, your background, and you kinda
00:43:18
kinda what led you to going into, Africa's.
00:43:22
Sure. So like you mentioned, my mother is from
00:43:26
Ghana. She's, so from the region. My
00:43:29
dad is from the States, but mostly Scandinavian, so that's how you
00:43:33
get that name. I've been in Kenya for, like, 4
00:43:37
years now. About 4 years, I wanna say,
00:43:41
things about me that maybe everyone doesn't know. I'll give you a good
00:43:45
one. Experience. Goalkeeper college, division
00:43:48
one goalkeeper. I support Manchester United. And for
00:43:53
I went to my head. Yeah. I went to Manchester
00:43:56
United Soccer School, the goalkeeper academy, 3 years, and you Uttoxeter,
00:44:00
England for 3 summers in a row. Expanding. No
00:44:04
way. Crazy. No way. I was there when, like, the
00:44:07
oblivion came out during Alton Towers. That you remember that that Yeah. Yeah. Yeah.
00:44:11
Yeah. I love that. Right? I was very young when I
00:44:15
first wrote on it with my uncle. What else? I'm the eldest
00:44:19
grandchild on my African side, which means I have a lot of responsibility.
00:44:22
I was born on Sunday. I think I might be God's favorite for those
00:44:26
listening. What else? I love Pilates.
00:44:30
I'm so focused on self care, neuroscience, the brain.
00:44:34
Yeah. Just I find it so fascinating. I think it's the most
00:44:38
exciting science in the last 20 years, really understanding what
00:44:42
neuroplasticity is and how to optimize
00:44:46
yourself in your life. I'm I'm focused on that. I'm not
00:44:49
a big drinker. I don't really drink at all. What else? I'm quite
00:44:53
tall. So I'm 6 feet tall, and I played violin
00:44:57
for 9 years. So those are a couple of that maybe most people wouldn't know
00:45:01
about me. Wow. Vinin. Vinin. You played violin for 9
00:45:04
years. Goalkeeper. Wow. Like, this is just mind blowing. I guess you
00:45:08
just never know you can never judge a book by its cover until you actually
00:45:11
get to know the person. But these are exciting, qualities that you
00:45:14
have, Moli. Thanks for sharing. Yeah. This has this has
00:45:18
been great conversation, Manny. I want us to close out with
00:45:22
some final thoughts. So, Could you just maybe share the
00:45:25
listeners, you know maybe maybe maybe there's a listener who wants to
00:45:29
maybe launch launch their own start up or maybe they
00:45:32
wanna it's Join AfriPods. Maybe they want to
00:45:36
become a podcaster and, you know, amplify their African
00:45:40
voice. What words would you what words of advice would you have for them?
00:45:44
Sure. I would say just do it. Your 1st episode is
00:45:47
really not gonna be as great as your hundredth. They say done is
00:45:51
better than perfect, and I'm someone who struggles with perfectionism. But
00:45:55
honestly, you don't know what you're good at until
00:45:59
you're really bad at it. You have to practice, and nobody
00:46:02
just starts at the top of their game. So get
00:46:06
in. You're welcome to your you're part of the community. There's so
00:46:10
many resources to tap into. Look for people who are doing what you're
00:46:14
doing, but better look for people who are doing what you do you're doing the
00:46:17
way you want to. Look to connect with people to celebrate wins
00:46:21
and figure out solutions to problems and ultimately take
00:46:24
up space because we need your voice and nobody can do it the way that
00:46:28
you do it. It's Wonderful. What a wonderful way to end the
00:46:31
show. Marty, I've really enjoyed having you here. Do you have any
00:46:35
announcements? And could you tell everyone where they can find AfriPods
00:46:39
it's connected to you guys. I will have all of the links in the podcast
00:46:42
YouTube description wherever you guys are listening or watching this episode.
00:46:47
Okay. So special announcement outside of the magazine.
00:46:51
That one is a big one. We should be making an announcement
00:46:55
about some audio on demand content
00:46:59
that will be available in multiple countries
00:47:03
probably before September. September. So I have to be careful if it's not my
00:47:06
team. It's not my piece of team running it. I have someone else on the
00:47:10
team, and I don't wanna give away That's okay. Their launch.
00:47:13
We if you're looking for us, we we will be having an Afripods
00:47:17
meets event in Malawi next month, I believe. Every
00:47:21
month, we go to a different country and do a virtual meetup with the podcasters.
00:47:25
So connect with our community manager. You can find us at @afripods,
00:47:28
a f r I p o d s. That's
00:47:32
across all social platforms, whether it's Instagram, Twitter,
00:47:36
Facebook, YouTube. If you're looking for something specific
00:47:40
and we don't have it, reach out to us. There's a person on the other
00:47:43
side that is looking to make you happy. So, please reach
00:47:47
out to us, and, I'm available if you're looking
00:47:51
for me as well. Excellent. Well, thank you, Molly. Thanks thanks
00:47:54
for sharing, all of those nuggets and for sharing those
00:47:58
links. We will have anything in the podcast player or the YouTube player, whatever you
00:48:02
guys are watching and listening to this podcast on. I'll also
00:48:05
share that meetup with, one of the African
00:48:09
podcast communities that I'm in as well, because I think there's quite a few people
00:48:12
in there that's from Kenya. So really, really good stuff. Molly, it's been great
00:48:16
having you on the show. Thanks for coming on the Sound of Accra podcast.
00:48:20
Adrian, it's been my pleasure. And to your listeners, thank you for giving me
00:48:24
a little piece of your day. I I don't take it for granted. And I'm
00:48:26
honoured to be part of the Sounds of Accra community and library.
00:48:30
Thank you, guys. Pleasure. You're welcome, Molly. This conversation
00:48:34
was overdue. Alright guys. Until the next episode of of the a
00:48:37
Conversation With Series. See you next time.