Bike Rider Safety, Training and Compliance and Working with Ghana Police | ShaQ Express (S6 Clips)

[00:00:00] The Spass Delivery is a bit, the risk associated to it. But I mean come on, it's risky only, I mean it's risky but then there are also precautions. We put incident in place to make

[00:00:30] sure that whoever is doing their job is doing it safely can leave home and come back home safely by God's grace. Of course, I mean that's another thing you have to worry about

[00:00:39] when they're on the bikes, you know, the issues that take place. I mean there's one guest I interviewed the other day and I found out that he lost one of his parents from a bike

[00:00:51] accident in Ghana here and I was so saddened to hear that. And I just realised there's a lot more of course bikes on the road because of services and things like that. So I'm glad you're part to minimise the risk for riders and also the pedestrians and drivers

[00:01:08] as well. And that's why we spend so much money and time in training our riders. Before you hit the road, you will understand what defensive riding is, you'll understand what it means to move on certain roads. There are certain pathways, there are small roads. We take

[00:01:25] you through, we show them also the consequences of speeding unnecessarily, going beyond a certain speed limit, jumping red lights or we didn't understand the the implications of certain work less actions so that they don't, they know that they are

[00:01:45] here to make money. They're here to just work and certain things are not immaterial to the work that they are doing. And after that training, you'll notice that they are perception of concepts on riding changes. Because some people ride personally

[00:02:01] for their personal gains and they do all sorts of things with it, right? And for some people, they just want to make some quick money for whatever reasons to survive. And you do not want to, for the purpose of which you came, defeat it and do something

[00:02:18] else. And it's our job to remind you that even though you're the one in charge, you need to always be conscious that you are a user of the road and there are people involved. You are delivering a package that needs to go the same way you

[00:02:31] pick it up. You need to come back to us and you're from the same way you left. There are lots of things that we need to remind you of. So it's a weekly thing, we have a weekly meeting with the riders we assess. Now when we launched

[00:02:45] Shark Express, the first two years we were running a campaign and that campaign was that when you see a Shark Express driver who is standing in the traffic light, we started that campaign way before anybody thought about it

[00:02:57] because there was this stigma and mindset about, perception about dispatch riders that we needed to fix. Right? Because we wanted to be the pacemakers, we wanted to change the way they live. And we actually did. Today you

[00:03:11] don't see so many dispatch riders jumping red light because majority of those who are standing by the red light now either are representatives of Shark Express or now they've seen Shark Express. So what we used to do was that when

[00:03:25] a customer takes a picture of a Shark Express rider in traffic observing the traffic regulations like standing by red light and send us to us, we reward both the customer and the rider. Wow. So we give the customer

[00:03:38] free deliveries and we another week we give the rider a reward for the ride. We run that for two years consistently and now it's become a culture in Shark Express. Wow, it's like a incentive. So that incentive helped to

[00:03:52] kind of make it a culture. Yeah. And I still have a piece of customer standing to us, taking pictures and videos of them and then praising them. Some went all the way to social media to praise us and praise the rider

[00:04:03] for zeven red light. Oh because of that. Is that a common thing? The riders just go through the red light. Before it was a common thing. Wow. Now it's better because of one the police effort in trying to reduce

[00:04:17] so they have cameras around. So the government's getting involved? Yes, the government is involved. The IGP is heavily involved. What does the IGP stand for? For those that don't know? Well, this question asks me. Then the police. The police. Okay. So he got involved.

[00:04:36] There are a lot of police men around motorbikes at the traffic area. There's key areas, there are cameras in certain areas and these people are always monitoring to make sure these riders don't do that. But before the IGP did this, we were taking precautions or we

[00:04:55] were putting measures or deployed a campaign to make sure that these guys don't do what they're doing. You were ahead of the game? We're ahead because then we wanted to reduce the risk of destroying the packages, the risk of accidents, so many things that involves that.

[00:05:10] Right? Because that way it doesn't increase your customer operations. Right? And we also care about riders. No, our customers are not just the end users, the users, but riders and staff are also part of our customers.

[00:05:23] So we need to make sure that these guys are probably taking care of that kind of thing. So I mean, the campaign worked and now there's this culture in Chaka Express that if you jump a red light, you are either punished or you're out of the business.

[00:05:39] Yeah, of course. Because it's severe. It's a severe. It can lead to anything. We don't tolerate it. We have actually allowed police to take some of the riders to call. Wow. Yeah. Because you don't know what that can be a danger to their life and to others.

[00:05:54] So when the policemen call us and they say, there are some things that is not a mere misdemeanor. We don't tolerate those things. We will tell you, OK, please process this rider. We'll let the police do their job and we always work with them.

[00:06:10] So you can ask the police station. They'll tell us Chaka Express always working with them. Wow. We work with them because we need to make sure we are. That's the level you've got to. Yeah, that's the level we've got to. Side by side of the police.

[00:06:19] Yeah, we work with the police. Incredible. Yeah. And if you go to any of the police station, they will tell you this. OK. I just walk up to the police station. You know, Chaka Express. They'll tell you that Chaka Express.

[00:06:28] Sometimes I go there myself personally to tell them that, OK, all right. OK, let's do what we need to do. Yeah. Wow. You can even train the police. You could open shack the driving school. This is marvelous. It's it and that's that simple action

[00:06:45] sends a strong message to that rider. Yeah. That the company will not allow you to do the things you're doing. So if you misbehave, you follow the due course or the due process you're supposed to go through.

[00:06:59] So when it got this message, my father-in-law is a retired DCP. So I mean, I need to make sure that his son-in-law's business is is very compliant and we are doing what the law experts us to do. So he's a very he's a good man

[00:07:19] and he's well known in the police force. And so you don't also want to do anything that is contrary to the good job he's done for the country. Of course, right? You know, you're not kind of under that reputation. Exactly. We're not hold the reputation.

[00:07:32] It makes me feel because if I go then I tell them, my father-in-law is DCP retired Dr. Womensah. Yeah. It's it's good. It's powerful. It's it's it's not a man because of the job he's done. So they are not surprised when I also tell them,

[00:07:46] you know what, let's follow the due course, right? Because then that's the right way to go. And so that's what we so we've done this for years and it's now become a culture, a shark express, where people the riders are always compliant. They follow the rules and regulations.

[00:08:03] They they'll ride carefully and they they make sure that they they deliver the package most importantly, safely and reliably. Anthony, you're doing an amazing, amazing work in so many industries. You're changing the way people drive in Ghana. You're changing the way e-commerce delivery apps are used in Ghana.

[00:08:25] You're changing the way customer services done logistics. You're changing families, changing like you're changing so much. I just want to say thank you for what you're doing for our country and thank you for how you impact all these different industries at so many different points.

[00:08:40] I mean, we could have another conversation maybe another time and go into other bits of shark express. I love you. I really enjoy this conversation. I want to kind of wrap up with just to tell us talk us through.