A Guide to Starting a Podcast in Ghana (Adrian's Interview including Joseph Nti of Sincerely Accra with Joy FM Geek Squad show)

[00:00:00] Good evening to you. It's another Tuesday evening and we are live on join 99.7 FM. This is

[00:00:07] Geeks Cardware, your girl, Adabia Brijou. This evening we have a very interesting topic

[00:00:13] for discussion and we will be getting right into it. One of the things that we've been

[00:00:17] talking about in the year 2024 is for you to start something related to take this year

[00:00:25] and we are going to be sharing with you how you can start a podcast in Ghana, the ultimate

[00:00:31] guide for starting a podcast in Ghana. And I have with me my guest will be getting into

[00:00:36] the conversation pretty shortly. But before we do that we would like to share with you

[00:00:42] what has been happening in the text space in the past week. So why not take a listen

[00:00:48] to the emerging sections. Welcome back. This is Geeks Cardware, Adabia Brijou. Geeks

[00:00:56] Card is brought to you by MTN, MTN everywhere you go. If you are just joining us tonight we

[00:01:04] are having a conversation about starting a podcast in Ghana, your ultimate guide. I have

[00:01:10] with me to amazing gentlemen. I'm calling them amazing gentlemen because they host

[00:01:16] some interesting podcasts here in Ghana. And the first guest I have with me is Joseph

[00:01:24] Inti, he is the host of sincerely a crowd podcast. Joseph you're welcome. Thank you very much.

[00:01:32] I'll be coming back to you real quick. I also have with me Adrian Daniels, he is the host

[00:01:39] and producer of the Sound of Accra Podcast Adrian you're welcome. Thank you.

[00:01:45] We are going to have a conversation about starting a podcast in Ghana and I know that both of you

[00:01:52] are hosts of podcasts and one of the things that happened when I put steps in the flyer

[00:01:59] for our show tonight was I had people giving some comments and one of the things that came up was

[00:02:04] that do like to hear the signature intro from Joseph. But before we do that I just like to find

[00:02:14] out from you listening to us. Do you listen to podcasts and what are some of the experiences that

[00:02:21] you have had listening to podcast? You can share with us on the whatsapp number 055 1111 997 055 11 11 997. Let

[00:02:33] us hear from you. Do you listen to podcasts and what are some of your experiences? So Joseph

[00:02:39] are you coming to you first? Will you give us the signature intro?

[00:02:42] Okay I mean like I have to I guess. Welcome people you're listening to Sincelia Crom, my name is Joseph

[00:02:49] Insee and it's brought to you by the GCR Network. Okay so there you have it Felix I know you asked

[00:02:55] for this and there you have it. Tonight we are having a conversation about starting podcasts in Ghana

[00:03:01] but somebody may just be wondering what is a podcast at all so I'll start with you Adrian

[00:03:06] what is it in the first place for someone who is wondering what are we talking about this evening?

[00:03:11] What are some of the things you can share with such a person? Well in terms of what a podcast

[00:03:16] is I mean this goes back to the 2000s so essentially it's effectively an audio recording so

[00:03:24] you've had we all used to listen to radio where it's all live and it's broadcasted but with podcasts

[00:03:29] it's beautiful thing because it's actually recorded so you can actually record it and it takes away

[00:03:36] the pressure of someone that's live who's on radio so because you can actually record this audio

[00:03:41] this audio format this media format it actually gives you a lot of opportunities to tell

[00:03:47] us how you can approach you know being able to do it. Okay so I like the fact that you said it's

[00:03:51] not live like what we are doing right now and yes because we said live we are live on Facebook

[00:03:56] and YouTube at joy 99.7 FM just in case you want to see what's happening in the studio you can just

[00:04:02] hop onto any of our social media handles at joy 99.7 FM okay so thank you for that I'm going to

[00:04:10] ask you just say when it comes to podcasts we know a lot of the times it's about what do we have

[00:04:15] people also doing video podcasts? Well video podcasts are kind of the end thing right now you know

[00:04:23] we started our podcast in 2017 and yeah seven years this year and it took the network that we are

[00:04:30] assigned to a lot to convince us to start doing video because I felt like video was a lot of

[00:04:35] wake you have to think about what you are wearing now but you know when it's audio you just go in a

[00:04:38] record but everybody was do every single audio podcast was now recording video worldwide and then

[00:04:44] also in Ghana as well so the new trend now is podcast even though they are an audio thing now there's

[00:04:50] video so everybody's doing video now in fact if you are a podcast you do have video it's like you're

[00:04:56] not following the trend people are not going to discover you at the same way almost wow because

[00:05:01] almost the next thing I was going to even ask you that how has it been in timespast and then now

[00:05:05] so you've mentioned the video as well is there any other thing you like to touch on again

[00:05:09] how that being in timespast and how podcast is now? I mean people are paying attention now

[00:05:14] okay there's a lot more variety here in Ghana when we started doing podcasts in 2017 you know

[00:05:19] when you get your phone at least the Apple uses yes people want to make space on their phones so they

[00:05:25] delete the podcast app yeah because they didn't know what it was but then nobody was really using it

[00:05:29] so you delete the apps that's really easy yes so we used to go around and say hey check us out

[00:05:35] and then you realize they don't have the Apple the Apple podcast apps so now they have to download it

[00:05:39] but now they have it there's also different other platforms that you can listen to it on

[00:05:45] and like I'm saying there's more variety there was a time when there was like only one podcast in Ghana

[00:05:50] and now there's a lot more so I would say in addition to video there's more variety that's going on

[00:05:57] now okay if you have anything to add to that in timespast things you think may have changed

[00:06:03] for podcasts yeah um I'll add to what Joseph said so video podcasts is a lot more popular now so

[00:06:11] I think especially during lockdown you saw a lot of people run 2020s going online and doing

[00:06:17] Zoom style podcasts so that became popular around the pandemic period but now what you see now is

[00:06:24] people taking the podcast and video production very very seriously so you're seeing you know 4k

[00:06:30] 1080p cameras production you know multiple cameras and people are recording podcasts as if it's

[00:06:36] some type of movie or Hollywood production so a lot more money is going to the video podcast because

[00:06:42] what you see on social media i.g. TikTok is this nice crisp clear video quality and the captions

[00:06:49] and stuff and people want to be involved in all of the action so they have all of this camera

[00:06:54] footage going on so that's what I've seen because I started doing it in 2020 video recording video

[00:07:00] podcasts and I've seen everyone put a lot more effort and time and money into the production

[00:07:04] that is just so true because there are times like you watch some of these podcasts and you can see

[00:07:10] the kind of microphones being used the quality of the videos you can tell that a lot of people are

[00:07:15] putting in the effort and I think it's something that is pretty much good so I'll come back to

[00:07:20] you Joseph you mentioned something that he had to be more or less encouraging people to be listening

[00:07:26] to you on the podcast some people may have even deleted the apps in the first place so I just

[00:07:32] there's something I would just want to talk about why is it even important for people to listen to

[00:07:37] podcasts there are times like yeah we know there are educational programs and things but I mean

[00:07:44] if you are to tell us why we should listen to you or anyone to play podcasts don't you

[00:07:51] want to be entertained don't you want to learn new things for me asking that question in 2024

[00:07:57] I think it's the same as asking why should people listen to radio I guess or even watch TV

[00:08:01] and podcasts have become a way for people to also consume content you know what I mean

[00:08:06] and people are getting more interesting with the way they do their podcasts you know one thing

[00:08:12] I would say is unlike something like this radio and TV where there's some formalities and

[00:08:18] you know you have to sign in and be very professionalist podcast trips all of that away

[00:08:23] and you're seeing the personality and so if you look at the podcast that do well or podcast that

[00:08:28] everybody's kind of like drawn to there are people the other guys that are personality-driven

[00:08:32] people that are very interesting I can see you since really one I mean you can say that

[00:08:37] if I don't know how much it is yeah so I think the fact that like it's stripped down is you don't

[00:08:43] have to go the formal way and you can be yourself and then another thing you know when I was growing

[00:08:48] up and I was watching like news and stuff like that you're not allowed to put in your personal opinion

[00:08:52] you're supposed to report it and be like objective and you know but now people get to do that

[00:08:58] and so if people like your opinion all the time then they're going to come and listen so honestly

[00:09:02] it's a great way to learn new things it's a great way to keep yourself entertained and it's also

[00:09:07] something to do you know passively because if you are listening to the audio version you're not

[00:09:11] watching it you can be driving you can be cooking folding your laundry so it's easy and then

[00:09:16] you listen to it in your own time if I miss the time slots for the radio show I like that's it's

[00:09:20] maybe unless it's streamed right and then you can go back and work on it.

[00:09:29] I get what you're saying I think podcast myself as an individual is something that has really helped

[00:09:33] me sometimes say a month sometimes interviews with great men that you may never meet and they sit

[00:09:41] down and their interview you get to listen to them so as you're saying it's one of the things

[00:09:45] that people can look at it it makes it important if you even miss it as he said you can go back

[00:09:51] and listen to it so Adrian really likes to add anything to that the importance of podcasts or

[00:09:59] what we have said seems to be fine. Yeah I think what Joseph said you know pretty much hits the

[00:10:04] known ahead so podcasts are consumed for many reasons you know to pass time I think and to

[00:10:09] re-entertains I think that's what he mentioned but also I think people want to be able to gain knowledge

[00:10:14] you know like it's a different way of gaining knowledge so we're told you to YouTube and Facebook

[00:10:19] you know Instagram all these different platforms to gain knowledge or courses but I'm

[00:10:23] podcast is another way where we can actually learn you know from you know self-improvement business

[00:10:29] you know so you said Sam and so I think it's another way to kind of learn. Okay so I'll ask you this

[00:10:35] kind anyone I told you start to podcast again absolutely you can start podcasts right now you just

[00:10:40] get out your phone we download Spotify for podcasts and you can start straight away

[00:10:45] all you have to do is to get your phone it's just that simple would you add anything to that

[00:10:53] Joseph. Can anybody start a podcast? Anybody can start a podcast by it takes a special kind of

[00:10:58] person to keep it going. Can you highlight on that? No because you see everything is work right and

[00:11:05] you really need to mean it. I feel like it's very easy now to say that you want to do a podcast

[00:11:10] because you can even use your phone to record that's what we started we didn't use fancy microphones

[00:11:15] I was recording on my phone in my wardrobe so I added my my clothes so that was the sound proof

[00:11:20] yes because you know um so the podcast I do it with Kwamea Sancia he's my co-creator and producer

[00:11:26] so I used to say to my close-it record onto the phone and I emailed the sound the audio to him

[00:11:31] right um you need to be dedicated we have lots of meetings where we're talking about topics

[00:11:39] what we should like discuss who we should bring on you know so it's not just oh I can do a podcast

[00:11:45] and you also have a POV points of view yes yes anybody can start it but if you want longevity

[00:11:51] you want to get the engagement and actually go far with it it takes something extra. It definitely

[00:11:59] takes something extra to start a podcast not like everybody's doing it so I just go ahead and I do

[00:12:04] it new. I would like to break it down for someone who is listening to us and would like to go through

[00:12:09] it I think I'll come to you Adrian for that. I would like to hear from you do you listen to podcasts

[00:12:13] if yes can you share with us some of your experiences what are some of the podcasts that you listen

[00:12:19] to we already have a message yet podcast is the best thing that happened in the media space for me

[00:12:26] the favorite podcast has been the BBC ones now we use productive time to produce goods and

[00:12:33] services rather listen to missed programs through podcast with podcasts you can repeat the listening

[00:12:40] over and over yes that's so to you best show was about the sun thank you so much I do so thank you

[00:12:47] let us hear from you the number is 055 11 11 9 9 7 055 11 11 11 9 9 9 7 let us just hear from you on

[00:12:59] that we said anyone can start a podcast so can you just take someone through you mentioned

[00:13:04] we have already spoken about the app or podcast so if someone is to pick up your phone like

[00:13:08] after this show they said okay I want to try this thing out what can they do can you work us

[00:13:12] through that it yeah so I mean if someone wants to start a podcast I mean there's so many different

[00:13:16] ways you can do it so it all comes down to your budget so if you got no budget absolutely

[00:13:20] no budget what's something that everyone has even if their broadcasts is a phone right so you

[00:13:26] can get out your phone you can download for example a bit I believe it's Spotify for podcasts

[00:13:31] used to be called anchor and usually it's an app where you can not only just record you can also

[00:13:36] edit and publish the podcast and then what that will do is always send the podcast to all the

[00:13:41] distribution platforms or Apple podcasts Spotify maybe boom play and some other ones as well

[00:13:47] so if you got no budget you know you can get out your phone you can download apps such as

[00:13:52] you know Spotify for podcasts and you can get the podcast out out there to the masses if you have

[00:13:56] a bit of money you can get a microphone you think for example maybe a Samsung Q2U or Blue Yeti

[00:14:02] mic or whatever just a dynamic mic if maybe you're not well soundproofed as like Joseph was

[00:14:08] taken by your wardrobe yeah yeah but if you are well soundproofed then a condenser mic will work

[00:14:13] a lot more better because it's more intimate the voice like the voice quality is a lot more intimate

[00:14:17] so what you can do is then you can hook up to software like if you go like a MacBook like garage

[00:14:22] band or something like that which is free or if you got a bit more money there's a lot of

[00:14:26] softwares you can get and then essentially all you need to do is you know upload it to a podcast

[00:14:32] hosting platform which is what pushes out the podcast to all the different platforms Spotify etc

[00:14:38] because it's where it's hosted um Spotify doesn't own the podcast it's a distribution platform

[00:14:44] forward the podcast itself so once you publish the podcast you know your hosting platform your choice

[00:14:49] I mean there's so many of them out and there's free so I'm shout out to AfriPods I believe

[00:14:54] your your podcast is hosting AfriPods I think it's free for all African podcasts out there you can

[00:14:59] upload your podcasts into AfriPods they'll push out to all of the podcast platforms like Apple

[00:15:03] Podcasts, Spotify etc and then yeah that's it it's not too difficult and that's just audio

[00:15:09] and that's that's not without editing the the podcast that's not including post production and mixing

[00:15:14] the mastering there's so many moving parts but we'll be here all they're talking about

[00:15:17] yes yes yes that's so true we'll just have to start from some way I think that's the main

[00:15:23] thing start from somewhere and there's so many resources online to if anyone wants to even go

[00:15:28] further with this so what are some of the things that people can talk about if they want to start

[00:15:34] the podcast everything everything everything um you know the Sincelia crowd podcast is we call it a

[00:15:41] love letter to um Ganyans everywhere you know when you are in the letter sincerely yours that's

[00:15:46] how do we call the name Sincelia crowd um so for us at the time that we started I was much younger

[00:15:51] I'm still younger and we were thinking about you know topics that people in our age we would like to talk

[00:15:57] about but we don't hear it on the radio because you know there's a certain way as you can see so we

[00:16:02] there's no limit and um outside interviews we do Voxpops so we were going to the streets and asking

[00:16:08] people if you're a fresh graduate how much is enough money for your salary I think that one my

[00:16:13] sister mentioned that there be she mentioned that off the top okay okay or something that you guys also

[00:16:18] did some time back and she really enjoys that yeah so the topics just it's varied you know and

[00:16:24] like I said if you have a POV so for example I I'm taking it from like informal fun what everybody's

[00:16:32] thinking about one say kind of thing uh-huh so that that can be your POV and then you can take a more

[00:16:38] serious approach um there's an important like you know the guy that said uh BBC but there's an

[00:16:43] important way listen to them they're very formal hello hello welcome to BBC this podcast you know

[00:16:48] NPR podcast are so serious you know and then there are others where it's always love time and joy

[00:16:53] so the topics is really varied by depends on who the host is what who the producer you're working with

[00:16:59] and you know like I said what's your POV your points of view is definitely necessary okay so Adrian

[00:17:07] I'm just I just want to find out from you I know that he hosts and then you also produce a podcast

[00:17:13] what would be your assessment of Ganyan consumption of podcast content yeah um I think it's on the

[00:17:20] rise now um for sure because you know you're now seeing a lot more distribution platforms like

[00:17:25] boom-play Spotify Africa as well they're pushing podcast a lot more and then they've done some

[00:17:30] stuff with sincere crowd yeah yep and yeah and while deserved to send you sincere crowd because

[00:17:35] they've been doing fantastic job um so I think the consumption is definitely going up I'm seeing a

[00:17:41] lot more people now wanting to start it because I get messages from a lot of people saying hey we

[00:17:46] want to start podcasts or Adrian can you mentor me or something like that so there's a lot more

[00:17:50] people wanting to get into the space because they want to be creators right I think YouTube and

[00:17:56] other platforms I mean there's a lot of people on there but I think now podcast has created a new

[00:18:00] opportunity for people to you know get involved into the into the creative economy and contribute

[00:18:05] something which is which is unique it could be their own voice and personality like Joseph um

[00:18:10] it could be knowledge it could be expertise whatever it is um but there's something for everyone honestly

[00:18:15] if you have a unique um point of view you can literally just niche down and you can run a podcast

[00:18:22] yeah yeah and if I can add to for example the network that we're signed to that's the good

[00:18:26] coach report they have a lot of podcasts on there there's one called six insanity who said by

[00:18:31] me where she's talking about six sexual health and all those kind of things there's after the

[00:18:35] whistle it's sports right then there's free your mind so that is different it really depends on what

[00:18:41] you want to go with and how you plan to present it to make it you know captivating for people to

[00:18:46] keep coming back okay so the assessments of Ghanaian consumption of podcasts now um oh definitely

[00:18:52] like he said it is it is on the rise and there's also like um more variety in um the types of

[00:18:58] podcasts that are out there you know if you look to the global markets there's very different podcasts

[00:19:04] that exist and for a while in Ghana it was the same type of thing and now we're also seeing the

[00:19:09] varieties as well um it's interesting that you were talking about listening to Sam once because

[00:19:14] every time when our podcasts come I don't know about you when we check the stats it's all these gospel

[00:19:19] podcasts at the top because they release daily you know they release these all of it always always

[00:19:24] so even right now podcasts is changing how people worship it's true it's so true for me I think that

[00:19:30] is what podcasts has been for me it's just been recently that I tried to just vary the kind of things

[00:19:36] that I listen to but that's what it has been for a very long time now podcasts has just been that

[00:19:42] we have another message I love podcasts especially the sports ones because it's time convenience

[00:19:49] that is if you listen you said that is you listen to it's at your own convenience coffee

[00:19:57] interior thank you so much for that we also have another message okay this is Gideon

[00:20:05] I'm gonna be okay one of our guests he's a listening live bridge to keep it up guys thank you so

[00:20:10] much Gideon thank you so much okay we have another okay another message salient thing about podcasts

[00:20:20] is that it can be listened to anywhere no location restrictions like old school radio okay that's what

[00:20:28] you I think we would be talking about that we would be talking about that but this evening we've

[00:20:36] been talking about how to start a podcast in Ghana and I've had with me Adrian Daniels and

[00:20:44] Joseph in T will be getting into some more details pretty soon stay with us we will be right back

[00:20:51] after this come back this is Giggs Quad where your girl Adobeia breach of Giggs Quad is brought to you by

[00:20:58] MTN MTN everywhere you go this evening we've been having a conversation on how to start a podcast

[00:21:05] in Ghana your ultimate guide and I've had with me in the studio Joseph in T he is the host of

[00:21:12] sincerely a crowd podcasts and I also have with me Adrian Daniels and so far we've been sharing

[00:21:20] about how you can start a podcast and also what are some of the ideas should you even decide to

[00:21:26] start today our phone lines are activated you can call us on the number 0302216 541 0302216 541

[00:21:39] let us hear from you if you have any experience to share with us if you have any question about

[00:21:44] starting your podcast you can just reach out and let us know you can also send us a message on

[00:21:49] the whatsapp number 055111997 055111997 have you been listening to podcasts how beneficial

[00:22:01] have they been to you let us hear from you so our last person who sent a message spoke about

[00:22:07] the fact that he can listen to a podcast literally anywhere not like the old school radio why

[00:22:13] you mean say that I just want to find out I mean can we just talk about this why should someone

[00:22:18] spend time listening to podcasts when they can't just listen to a radio like right now listen to

[00:22:24] it you why should someone spend time listening to a podcast how different I mean add these two if

[00:22:30] you can just touch on it okay well I think one of the things that makes podcasts easy is because

[00:22:37] you know like we said it's not live and when you find that you are idle and you don't have

[00:22:43] anything to do you can't wait listen to it but if you are listen to a radio show you have to

[00:22:48] know what time it is if you have no clues from making your favorite shoes that's at 6 you're

[00:22:51] having such in the kias you miss all of these things are you can listen yeah you're in

[00:22:55] your peace yeah but you see the inconvenient bits of it is that maybe you are not finished doing

[00:23:00] what you're supposed to do so now you're listening at the same time divided attention while the podcast

[00:23:04] is there for you anytime you can have your way time weekend then you do omnibus

[00:23:11] like the slow-prop rest okay yes Adrian what are some differences between the two I mean

[00:23:18] Joseph has already shared some but between the two I think both of them have the advantages and

[00:23:23] this advantage is the radio and the podcast and what are some of the things that you can share with

[00:23:27] that's one that yeah I think with radio and I mean I used to do radio with another university so

[00:23:33] with radio normally you have of course people calling in you have you know a radio DJ where

[00:23:37] you know people inclined to play music but with podcasts it's more about not about people calling

[00:23:43] in or the music is more about the conversation and what's going on so what's quite interesting now

[00:23:49] is that you know you do have some podcast where people are kind of going back to how radio is so

[00:23:55] you have live podcast a lot of live podcast maybe a little streamed on youtube or facebook or whatever

[00:24:01] is and then you also have some people calling in you know which is quite funny so you know I think

[00:24:06] the podcast they can take the best from radio and then the add it to what the platform does but the

[00:24:11] thing we're podcasting is that just what Joseph said you can listen to it anytime any place anywhere

[00:24:16] there's no restriction in terms of when you can consume the content you can do it at your own

[00:24:19] disposal and we're living such busy lives right now you know we're going here we're doing this

[00:24:24] we're doing that we're running for the train running for the bus whatever it is so podcasting is

[00:24:28] it gives you that opportunity at freedom to consume the content you know at your own at your own

[00:24:33] pleasure I like what you just said and I think it's one of the things one of the reasons why we keep

[00:24:38] saying we stream live on facebook and then on youtube because like Joseph you mentioned someone

[00:24:44] probably is in a tight corner right now may not be able to listen to the program live right because

[00:24:48] it's on radio but then even for joy FM for instance we have podcasts where we just put these audio

[00:24:56] files when we are done on the radio and then on youtube and then on facebook so yeah because of

[00:25:00] the age we are in now we know that's definitely even though they may have advantages and disadvantages

[00:25:06] it'll just be good to make use of it why not definitely we would have to do that so this year

[00:25:12] we want a listness to explore more relating topics to take so let's say a listener is just thinking

[00:25:19] about starting a podcast right what are some of the things they can consider I know we've taken

[00:25:25] them through the application but what are some of the things that they can consider I'll start with

[00:25:30] you how you started yours in your wedges what are some of the things that I can't consider I think

[00:25:37] the important thing about doing content any form of content is consistency especially if you want

[00:25:43] to grow your community it's consistency so I like that consistency yes because it's very easy

[00:25:51] to start and then somewhere along the line you stop and I think people that consume stuff that

[00:25:56] they don't really like that they should be able to no they should be able to rely on you you know

[00:26:00] how like maybe you have a favorite TV show yeah that you know they are going on break do come back

[00:26:04] people should be able to rely on you like that because you become something that they enjoy

[00:26:08] so if you're inconsistent we're putting your stuff out then it's like okay this would be

[00:26:11] unno serious so definitely when you're starting you need to think about how often do you want to release

[00:26:17] sincerely our product comes out every two weeks because we have we know that the work it takes to

[00:26:22] bring out an episode is a lot and we also have like nine to five and stuff so from it was from the

[00:26:27] beginning 2017 we knew we couldn't we could not be a weekly podcast so you have to decide what is your

[00:26:32] frequency okay and then when do you plan to release it is it Monday is it Tuesday is it Wednesday

[00:26:39] and why is it that you're picking those days right we release on Mondays because Mondays are generally

[00:26:44] stressful everybody hates Mondays so we want to be that light on Monday when you've had your long

[00:26:50] day you listen so it's enabled oh you laugh you know so you're thinking about the release day of

[00:26:54] frequency also you need to think about your promotional plan right now I think things are so easy

[00:26:59] now when we started there was nothing like uh what's up status stories and things like now you can do

[00:27:05] that so easily and even add links in what's up can you imagine how easy this is someone can discover

[00:27:09] so you need to think about all of this before you actually hit the ground running and like I said

[00:27:14] your POV and then um honestly it's not just about hitting record you it's it helps you know

[00:27:20] just like your show you have segments right it helps to break it up if I'm going to be listening

[00:27:25] to you for 30 minutes or 45 minutes what is the what what is the show going to be made up of

[00:27:30] is it just you talking or you want to break it up with segments and then you also have to think

[00:27:34] of how you can grow your community you know what are some of the things you can do is it by giving

[00:27:38] shoutouts on the episode is it by um following people back on your social media so these are some

[00:27:44] of the things you need to think about not about saying that if you are really serious about it then

[00:27:48] you are going to be doing a lot of thinking but if it's just for fun yeah you can start a podcast

[00:27:54] anything to add to that area and I think one thing I've picked is the consistency

[00:28:00] for someone who was so what's one of the things they can't consider in addition to this

[00:28:04] absolutely a consistency is definitely key I think the status um most people that start to

[00:28:09] put I think 90% of people that start podcasts can't get past episode I think it's seven

[00:28:14] 90% of people can't get past episode seven so if you can get past episode seven you've done

[00:28:19] well why are they apart so shoutout to you if you can get past that so consistency is definitely

[00:28:25] key also I was all questioned why is it that you want to start to podcast is it just for fun for

[00:28:30] hobby great cool then you don't need to worry too much because there's so many moving parts as

[00:28:34] Joseph has said if you want to maybe create money out of it you want to launch a community maybe

[00:28:40] you want to transform the mindset of people in Ghana or whatever it is you know what is the reason

[00:28:46] why because that's going to determine how long you're going to be going for um sound of a crowd I

[00:28:50] launched is because I wanted to promote global gardening excellence to the world I noticed that

[00:28:55] there was no platform dedicated platform that showcases Ghana and entrepreneurs found this

[00:28:59] creators worldwide to go in Ghana here and across the world and I realized this is what I wanted to do

[00:29:04] this was my main focus but then on the back of that you get other benefits like you get you know

[00:29:09] you got invited to events you get money you get partners you get you know whatever right so why

[00:29:14] is it that you want to do the podcast that would determine how long you can stay in it and then also

[00:29:19] you also need to think about what type of format is the podcast going to be so I is it going

[00:29:23] me a group podcast you like multiple people in the podcast so if that's a group podcast you need to

[00:29:28] think about okay how often can we meet and record because that would then restrict how many how

[00:29:33] often you can release an episode you know if you're solar if you're just one by yourself then you

[00:29:38] can do it as as quickly and as possible and this day and age a lot more podcasts are pulling out

[00:29:45] episodes more frequently because what's the benefit is more discoverability they can make more money

[00:29:50] you know become the ads from the ad ad sense and all this kind of stuff and then also um you also

[00:29:56] want to think about things like um what is your concept you know what type of podcast is it

[00:30:01] cost is it going to be fitness is it running you know what kind of podcast is it you can be as niche

[00:30:07] as I want to make a podcast just about Kencare and just talk about just Kencare so what is it that

[00:30:12] you you're gonna talk about you know how frequently is it going to be what type of format I mean

[00:30:16] there's so many different things we can go into that different things that we can consider consistency

[00:30:22] is key you'd have to check and choose a day of the week and I think one thing that I'm just

[00:30:27] picking from what you're saying is why you are even starting the podcast in the first place

[00:30:31] and without there are times I have conversation with some youth and they tell me oh I want to do

[00:30:34] something really said to check I want to do something really said to IT and I asked them why what

[00:30:38] is your why because it's because oh there are a lot of jobs there now or oh I want to make money

[00:30:45] it's the same thing that we're talking about now so podcasts right because it's a thing now I want

[00:30:49] to start it and from what you said the statistics there if you can't make it pass the seventh episode

[00:30:54] then you know that's that's it for you at least if you've gone past that then why idea part that's

[00:31:00] what Adrian is telling you this has been Gix card we have been having a conversation on starting

[00:31:05] a podcast in Ghana and so far I've had with me in the studio Joseph in T the host of sincerely

[00:31:12] Acro podcast and Adrian Daniels the hosts and producer of Sound of Acro podcast I have a message from

[00:31:22] one of our listeners and he's saying that we should encourage you to use AI explore using AI

[00:31:29] when you want to start a podcast AI has really come for us now I'll do so what today you're

[00:31:34] really doing the show with us thank you so much for sending through your message okay so I think

[00:31:41] we've we have another question there's a quick message for Gix card great insights guys from

[00:31:50] AM okay and encourage to start my podcast and get episode episode seven definitely you have to do

[00:31:56] that apps definitely you have to do that it's one of the things that's personally I've thought about

[00:32:02] between YouTube and podcasts which one should I do but I mean with how the conversation is great

[00:32:08] looks like podcasts is winning who knows maybe we have another she'll talk about starting YouTube

[00:32:14] my guest can also convince me but it all starts with the why why and then the different things that

[00:32:20] we're spoken about that needs to be considered we will be coming your way shortly with the quick

[00:32:29] tech fixes we've been talking about starting a podcast in Ghana your ultimate guide and I've had

[00:32:36] with me in the studio Joseph Inzi the host of sincerely Akra and Adrian Daniels the host and

[00:32:43] producer of Sound of Akra some of the things that they have said with us that we would need to

[00:32:48] consider when creating a podcast was starting a podcast is to check the frequency how often do you

[00:32:54] want to release you have to choose a day of the week and you have to check why you're choosing

[00:32:59] that day of the week you also have to check how you are going to be promoting your podcast

[00:33:04] you may have to break them into segments consistency is very important you don't just post one today and

[00:33:10] then post one you start first five weeks you are posting and then you go and break for like a month

[00:33:16] no your listeners will not be happy with you when you do that and then the type of formats is also

[00:33:22] necessary you need to just check and know if you're going to be doing it in a group you are just doing

[00:33:26] it as a solo you have to check that's all that plays a role in doing the podcast in starting the

[00:33:34] podcast so can we just talk a bit about who's in the podcast in Ghana is there anything peculiar

[00:33:42] that you may have faced in your journey I start with you Joseph before I get to well definitely

[00:33:48] you know like I said when we started a lot of people didn't know what podcast were where so

[00:33:53] just getting people to listen and you know the way what is a podcast then I'm like oh I have a

[00:33:58] podcast what is a podcast and you tell them okay so is it like read you know just that whole

[00:34:02] getting people to understand what it was and then of course you know in doing this you open

[00:34:07] a lot of time and resource so you also want to kind of get something out of it yeah and like Adrian said

[00:34:13] you make money through ads because it's like you are building a listenership and so in bronze

[00:34:20] wants to connect with people who are listening to your podcast they can do just like you guys do

[00:34:24] here you can do an LPM or you can have us put advance on there and in the beginning was very hard

[00:34:30] convince in bronze to do that because like what's a podcast why you don't know you know what I mean

[00:34:37] they are used to traditional media so it's been an uphill battle getting bronze to like

[00:34:42] easily like work with podcast and also do that but it's changing slightly it's not

[00:34:47] where it's supposed to be so I'll say definitely the challenge has been you know mobilize

[00:34:52] on funds to do certain things because we've been in the game for seven years this year and every

[00:34:57] year we try to do something different and exciting we started doing a live show last year so we do

[00:35:03] a live show once a month and to do that is money you know yeah you can always be taking for your

[00:35:08] own personal you know so just getting bronze to work with and people to fully understand what's

[00:35:15] the opportunities with podcasts was was very difficult but you know it's getting there slowly

[00:35:22] we can see that anything from you Adrienne Wadeb Pecudia issues you've had that's in a podcast

[00:35:27] in Ghana oh Dumsau yeah straight away straight away I was recording in January 2022 2023 story and

[00:35:38] yeah experience a lot of Dumsau when recording with some guests because what's popular now is

[00:35:43] the in-person podcast I mean you can do remote you can do online and all this stuff audio but

[00:35:48] the in-person podcasts are so important so when you have an in-person podcast you have to think

[00:35:52] about lighting cameras action on this stuff but yeah Dumsau has been a problem that's for sure

[00:35:59] but also you have to consider also like you're putting money into this right so you know

[00:36:03] here in Ghana you know Ohio cameraman camera equipment to be you know took to come and oh

[00:36:09] you hire a camera man and they said oh they're gonna drop the camera at 9 a.m.

[00:36:13] they don't it doesn't come to 2 p.m so you have guests who are waiting to come in the show

[00:36:17] and then you have to go and get your smartphone hmm we picked this I think right

[00:36:22] you know the transportation system in Ghana allows for anything to happen like you can

[00:36:28] you set of Ellie just you know but you can set of Ellie and the road is blocked and I have to

[00:36:31] use another route that's just Ellie and the truck road time will be as you are I just feel like

[00:36:36] sometimes we need to consider we don't live where we have like fast trains where you know that

[00:36:40] if you get on at this time you get on the side I'm just

[00:36:44] and once it's two

[00:36:46] sometimes obviously I've seen some of Ellie from home before they're with us because you

[00:36:50] they blocked it for a few hours yeah surely does have been interesting okay we'll be talking

[00:36:58] about how one can go his or her podcast we've been talking about that right after taking what's

[00:37:07] happening for the quick take fixes welcome back this is Giggs, God, we are girl, I do be a

[00:37:15] breach you we've been having a conversation on the starting of podcast in Ghana your ultimate

[00:37:20] guide I've had with me in the studio Joseph, Insee the host of sincerely a crowd podcast and

[00:37:27] Adrian Daniels the host and producer of Sound of Akra and just before we went on the break

[00:37:34] we were going to tackle how one can grow his or her podcast as that's with you Joseph um definitely

[00:37:42] focused on community um how we did it was to be very intentional about social media okay so we

[00:37:50] started with a Twitter account we didn't have Instagram just Twitter um mainly because that's

[00:37:54] where conversations happen yeah and most of our when we're doing our Vox Pop's where we're going

[00:37:58] to the streets and asking some of these questions you know they would generate conversation on Twitter

[00:38:03] so there's a library for fresh um graduates like this it will cause a lot of conversation on

[00:38:08] Twitter and you just engage every since when you put an episode out um even if it's five people

[00:38:13] that comments we engage every single one of them because when people feel seen they are they're happy

[00:38:19] and they'll come back so now that we have more platforms like um Instagram YouTube TikTok

[00:38:24] no matter the comments we make sure that we reply to each one of them and that's how you

[00:38:28] grow community and another thing that we started to do was also give shout outs so maybe in a week

[00:38:35] if like five people followed um our accounts okay we'll pick three of them and say hey shout out

[00:38:40] to you we'll be true you followed us this week thank you and it's spurs people because I I

[00:38:44] listened to a lot of podcasts and I know what it feels like if I send something in and they actually

[00:38:49] read it I feel good about it yeah so you should let your listeners feel good and that's how you

[00:38:54] grow it and also like I said when we do live events and things like that people come you know they

[00:38:59] were to meet and engage they feel good about it and they feel like a part of something that

[00:39:03] they don't want to leave behind yeah and so then you're growing your community every time yeah

[00:39:08] that's one way we can grow our community we're gonna come to you Adrian you mentioned in your submission

[00:39:14] earlier that you can make money so how can someone monetize their podcasts here there's many ways

[00:39:19] so traditional route is through advertising so what will happen is the traditional way is for example

[00:39:25] it let's say you get a thousand audio downloads on your podcast typically that will work out maybe 20

[00:39:30] 30 dollars so right straight away you're thinking ah do I have to work that hard and just get 20

[00:39:36] 30 dollars you know from more my hard work because when you first start he may not get that that

[00:39:42] amount of listenership to maybe yeah maybe the end of year one or year two depending on how

[00:39:47] you properly your podcast is so what you want to do is you want to look at things like live shows

[00:39:51] you build a community like what Joseph and Cincilia Cruz doing fantastic job they do that amazingly

[00:39:55] live shows you know then you charge for tickets people come out and maybe you can charge them for

[00:40:00] drinks and food and all this kind of stuff and then you can also ask your community your fans for

[00:40:04] donations so if you have a PayPal account or whatever right you know or ask them more more Patreon

[00:40:10] more whatever it is you ask them to send you some more whatever it is right donations and then

[00:40:15] also you have brands and partnerships so if you have maybe a podcast maybe like what these guys

[00:40:22] are doing you want to associate your podcasts with brands that are tailored to what your podcast

[00:40:27] is about so because my podcast around business and creatives I'll reach out to brands who

[00:40:33] us aligned with what my podcast does and oxygen maybe to sponsor a series or sponsor my podcast or

[00:40:39] maybe to sponsor an event I'm doing as well yeah somebody please I mean it comes down to numbers

[00:40:45] right yes if you have a lot of listenership and you have good numbers and you go to brands they'll

[00:40:50] be interested because you know they know that a lot of people listen to you and there's some

[00:40:54] ways in which so for example if you do video right there's brand placement if this was a video

[00:40:59] recording of a podcast we can put a drink on this table okay and you'll say hey if you sponsor us

[00:41:06] we'll put your drink here so then they will come and sponsor you and then also if you are putting

[00:41:09] your podcasts because you're doing audio vision if you're putting your podcast on places like YouTube

[00:41:13] once you pass their monetization checkpoints you start to make money when ads are rolling in so those

[00:41:19] are like the basics just dancing out but it really does bow down to your listenership because for

[00:41:25] anybody to think you're bankable put money in you support you they must see that a lot of people

[00:41:30] listen to you yeah that is why I was talking about growing your community yeah sometimes just by

[00:41:36] attending to each and every comment that comes once you put something on your social media handle

[00:41:42] so just if what's is the minimum amount is somebody wants to start a podcast oh do you say

[00:41:48] is there a gunner see this is there a gunner actually you know not there gonna be what is the cheapest

[00:41:52] bundle you can get because yeah you just have to the cost of uploading it's onto the DSP's is what

[00:41:58] you know because I do I I record even till this day when we cannot do in studio recordings but we

[00:42:04] have to do something I recorded my phone you have the voice recording thing there so that's it

[00:42:10] and then I have into get it done produce if you have someone who can produce clean or do you find

[00:42:16] by even nothing you have to pay the price and then how much money you have to pay the person

[00:42:21] also practicing so you have your bundle and then how much are you a producer definitely you have

[00:42:26] to look at that so Adrian what are your final words also soon we always go into an end now

[00:42:32] what's how you find out where's for somebody who was the stats and podcasts what's

[00:42:35] will be your final words for the person my final words are if you stay in it for the long run

[00:42:43] you're in for one of the best journeys of your life I've been doing this for four years now

[00:42:48] I've gone past 160 episodes and I've had the most amazing things from people doing a dissertation

[00:42:54] my podcast to people flying in from America to buy houses and gone because of my podcasts and

[00:43:00] yes you do a lot of so many different things yeah thank you so much okay

[00:43:05] yes you're fine now well because we don't have a lot of time all I say is listen to

[00:43:08] sincerely or cry comes out every two weeks on Monday G-Sci net work shout out to

[00:43:13] Karmia's fans microcree to end producer it's always a good time on sincerely or cry

[00:43:17] thanks oh book who I'm sure that you've already had the signature intro and outro thank you so much

[00:43:24] for coming on the program this evening Adrian Daniels and Joseph Inti it's been your