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ABOUT TERSER
Terser is the Director of ETK group, a qualified international trade professional and Africa business strategist with a passion for supporting businesses in entering and expanding into the African market. He’s worked with and assisted over 100 companies in entering and successfully completing projects in 32 African countries.
He has over 15 years of experience working in international trade and development, as well as supply chain management for a variety of global and international companies. This has provided him with a thorough understanding of global issues and business trends, with a focus on emerging markets, particularly Africa.
He’s also the host of the Unlocking Africa Podcast, where he discusses ways to unlock Africa’s economic potential in the 21st century. This is accomplished through thought provoking conversations with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential.
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TALKING POINTS
0:00 Intro
2:02 Icebreaker
3:22 Emergence of Africa as a Global player
11:31 Trends of African markets
16:23 Turning point of Demand of Africa
18:32 ETK Group
25:12 Client Feedback
26:56 Client Challenges
30:19 Ghanaian Market
35:40 Tips for Investors
37:49 Terser’s Childhood
40: 14 Unlocking Africa Podcast
44:56 Terser’s Podcast highlights
46:49 Future plans
48:47 Africa in the Future
KEY POINTS
Adrian and Terser met on linkedin. Follow Terser on linkedin here. Follow Adrian on linkedin here
Terser was told by his uncle to get his education in the UK and then move to Africa as thats where the opportunities would be when he gets older
Terser came from a supply chain background and has been involved in importing products into the UK from Africa such as agricultural products
There was a lack of data and a wealth of information online about African investment opportunities
Building a network is key to doing business in Africa
The world started to pay a lot more attention to Africa when Teresa May was in power
ETK Group helps businesses and individuals what is required to successfully enter African markets, and products, people and destinations. They get a lot of companies approach them who want to move to another African markets such as Kenya, Ghana and more. They have delivered projects in 33 African Markets. Key markets include Nigeria, Ghana, Egypt and South Africa. They provide end-to-end services from Market research to being on the ground
Unlocking Africa Podcast has helped Terser to increase his knowledge, boost his network and to sharpen his own business
Terser’s conversation with Shalom Lloyd was his favourite one
Not everyone is receptive to doing a podcast with you and the first ones you do are key to give you momentum
Each African country has its own area of experience (e.g. Ghana with Cocoa)
Terser in the future wants to highlight the different opportunities in Africa in different ways
TIPS TO LISTENERS
Go out and get a feel of these countries on the ground
WHAT TERSER SEES AFRICA LIKE IN THE FUTURE
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