Mika Abraham
ABOUT MIKA ABRAHAM
Mika Abraham is a trusted voice in the African Music industry as well as the creative arts industry. She uses her passion, experience and engagement to constantly empower African creatives and The African diaspora. She is a well respected broadcast journalist and host who is recognised both nationally and internationally for her work and public appearances. Her great work ethic landed her awarding opportunities to work with amazing brands such as MTV, Live Nation, BBC, Apple Music, British Council and so much more. As someone who is pioneering through the creative industry, Mika Abraham unifies and bridges the gap between Africa and the western world and is on the radar as a pioneer of Creative phenomenons.
CONNECT WITH MIKA ABRAHAM
IN THIS EPISODE WE COVER
- Mika’s rise as a creative arts journalist and curator
- Why Mika resonates so much with Ghana and the creative economy over there and in Africa
- What drives Mika’s purpose and why the creative industry needs an overhaul not just in Africa,
but possibly all over the world
KEY TAKEAWAYS
Mika wants to explore what Ghana has to offer beyond the entertainment scene. She’s had a desire to bring MTV Base to Ghana following their establishment in South Africa and Nigeria. She’s been a host of a couple of well know UK-based Radio Stations and even got approached to contribute to one in Ghana. Mika is passionate about putting unheard creatives on the map in Ghana, and has interviewed now well-known artists such as Davido, Jidena, Burna Boy and Shatta Wale. It’s her desire for creatives in the UK, Africa and especially Ghana, to fulfil their potential and fairly be able to earn a living from the fruits of their labour. Mika joins the likes of creatives including Danny Wonders, who set out to attract more attention to the beauty and creativity, break the typical stereo type of Africa and raise up a new generation of creatives that can challenge the West.
ANNOUNCEMENTS
Mika wants to collaborate with as many creatives as possible who want to come back home – STEM, music,
fashion, tech, etc. Contact her on Instagram or Twitter.
TIMESTAMPS
Intro: 00:00
Bio- Mike Abraham: 3:19
Mika’s story: MTV, African Creatives, Ghana & Africa 5:10
Mika is given an Afrobreats column on MTV UK: 11:29
Mika is given an Afrobreats column on MTV UK: 11:29
The Compozers: 13:23
Burna Boy
: 13:50
Shatta Wale before Beyonce collaboration: 15:35
Showcasing homegrown UK & African talent on MTV: 18:00
Interviewing Davido, wiz kid and Jidena : 19:45
Mika’s email inbox blowing up!: 20:00
Journalists in Ghana: 22:00
Changing the narrivative of African music: 22:40
Homecoming and Creative Connect : 23:07
British Council Partnership: 26:36
Making a difference vs fun in Ghana: 28:20
Ghanaian Creative Economy: 29:59
Not everyone wants us to be a doctor or a lawyer : 32:14
Investing financially and facilities into creative crafts in Ghana : 33:43
Apple in Ghana and invested in African music / live-nation : 34:45
Apple & Music platform Collaborations with African artists: 36:07
The creative hub and money management : 37:50
Destroy and rebuild creative industry: 41:00
Google HUB, Artificial Intelligence & The Future of Ghana Talent: 42:00
Shatta Wale before Beyonce collaboration: 15:35
Showcasing homegrown UK & African talent on MTV: 18:00
Interviewing Davido, wiz kid and Jidena : 19:45
Mika’s email inbox blowing up!: 20:00
Journalists in Ghana: 22:00
Changing the narrivative of African music: 22:40
Homecoming and Creative Connect : 23:07
British Council Partnership: 26:36
Making a difference vs fun in Ghana: 28:20
Ghanaian Creative Economy: 29:59
Not everyone wants us to be a doctor or a lawyer : 32:14
Investing financially and facilities into creative crafts in Ghana : 33:43
Apple in Ghana and invested in African music / live-nation : 34:45
Apple & Music platform Collaborations with African artists: 36:07
The creative hub and money management : 37:50
Destroy and rebuild creative industry: 41:00
Google HUB, Artificial Intelligence & The Future of Ghana Talent: 42:00
Journalists attacking Africa / The New Free World: 44:41
Mika’s Ghana-driven Purpose
: 45:08
What is ‘The sound of Accra’ to Mika: 46:36
What is ‘The sound of Accra’ to Mika: 46:36
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- Guests