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ABOUT CHRISTINA CARMEL
In today’s episode, Adrian speaks Christina Carmel, a prominent A&R figure in the African music industry. We dive into a fascinating discussion about the “year of return” initiative in Ghana and the challenges and successes of being a woman in a male-dominated industry.
We compare navigating the African music industry with the western world, shedding light on differences in professionalism and business approach. We also delve into the impact of famous individuals visiting Ghana, potential strategies to attract and maintain talent, and the influence of creators and social media influencers in promoting tourism, doing campaigns such as Visit Rwanda.
We also explore the prejudice of women in the music industry and the struggles faced by young female artists, with a focus on sexualization and boundaries.
🌟SPECIAL THANKS TO WORKSPACE GLOBAL – FREE 7 DAY TRIAL
Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here: https://bit.ly/3Rz6tT9
Christina’s Book: “Change your thoughts, Change your life”
SPECIAL LINKS
SPONSORS: Workspace Global: https://bit.ly/3Rz6tT9
Ghana’s First Super App, ShaQ Express: https://shaqexpress.com/
Gluten-Free Bakery and Niche Breads and Catering in Accra, Ebat Foods: https://www.instagram.com/ebatsfood/
Build your own community with Skool: http://thesoundofaccra.com/skool
Visit Twi learning Centre: https://twilearningcentergh.com ( Use code: TLC-SA-2024)
Follow Twi Learning Centre: https://www.instagram.com/twi.learning.center.gh/
Rent anything in the UK: fatllama.com/r/adri-6451b
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Start or uplevel a podcast: https://www.atozpodcasting.com
🌟TIMESTAMPS
00:00 Intro
04:53 Uncertain start to next season’s BT conversations
08:04 Uncanny spiritual pull, crucial timing for action
10:58 Business outline requires tightening up, not taken seriously
15:22 Passionate about sharing valuable information through panels
18:01 Addressing the financial viability of independent artists
20:50 Discussing potential collaborations for Ghana’s cultural growth
24:33 Rwanda’s proactive tourism initiative sets regional example
26:02 Content creators have significant influence in media
29:00 Refused collaboration due to false empowerment agenda
32:08 Establish your business as a top priority
35:39 Sharing psychological tools to support people during lockdown
38:48 Outro.
KEY POINTS
Primary Topic: Year of Return Initiative in Ghana
Smart strategy with potential long-term effects
Navigating challenges and successes as a woman in a male-dominated industry
The event at Sky Bar attended by NFL, Apple, Spotify, and Empire Label
Predictions of potential visits to Ghana by Oprah and Drake, and conversations with Didi’s camp
The impact of famous individuals visiting Ghana, including Beyonce
Ghana losing talent and promoters to other African countries
The influence of creators and social media influencers in promoting tourism
Missed opportunities during the year of return
Primary Topic: Navigating the African Music Industry
Streaming of women in the music industry
Challenges faced by young female artists, including sexualization and boundaries
Navigating the African music industry compared to the western world
Differences in professionalism and business approach
Transitioning work from the UK to Ghana
Lack of urgency and hustle mentality in Ghana compared to Nigeria
Difference in mindset between Ghanaians and Nigerians
Challenges faced by independent artists and creators in Ghana
Growing recognition and monetization of African culture by international brands and media
Primary Topic: Empowerment through Knowledge Sharing
The importance of sharing knowledge without gatekeeping
The need to pave the way for others in the music industry
The impact of bringing professionals to Ghana to share knowledge
Spreading knowledge quickly, especially to the youth
Education and empowerment through sharing knowledge
Challenges faced by Ghanaians, including a potential tax on YouTube and the government’s role
Primary Topic: Discipline and Professionalism in Business
Maintaining discipline and professionalism in African business culture
The difference in business culture between Ghana and London
Growing corporate support for the Afrobeats and African music industry
The potential for artists to shine
Launch of Christina’s book “Change Your Life, Change Your Foot” during lockdown
Psychological tools and strategies to navigate difficult times, covering mental health, bereavement, and everyday management
Primary Topic: Closing and Promotion
Encouraging feedback and suggestions for future topics
Requesting 5-star reviews for Spotify and Apple Podcasts
Sharing contact information for Christina Carmel and her social media presence
Adrian Daniels thanking the audience and signing off
Emphasizing the spiritual sound and feeling of Accra
How does Christina Carmel view the “year of return” initiative in Ghana and its potential long-term effects?
What are some of the challenges and successes Christina has experienced as a woman in the male-dominated music industry?
What are the barriers young female artists face in the music industry, particularly concerning sexualization and establishing boundaries?
What were some of the differences highlighted in navigating the African music industry compared to the western world, specifically in terms of professionalism and business approach?
How did Christina view the event at Sky Bar as a starting point, and what significance did the attendance of well-known companies and personalities hold for the music industry in Ghana?
How did Christina discuss the potential impact of famous individuals visiting Ghana, such as Beyonce and Oprah, and their significance in promoting the country?
What were the insights shared about promoting tourism in Ghana through the influence of creators and social media influencers, and the missed opportunities during the year of return?
How does Christina compare the urgency and hustle mentality in Ghana with that of Nigeria and the differences in business culture between the two countries?
What challenges and opportunities do independent artists and creators face within the African music industry, and how is Afrobeats being monetized and recognized on a global scale?
What strategies and insights did Christina offer for maintaining discipline and professionalism in African business dealings, and how does this differ from business culture in other parts of the world?
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