Cece joins Adrian in this insightful episode of The Sound of Accra Podcast. Adrian and Cece discuss everything from travel media, travel destinations and recommendations (Pre and post-COVID-19), diversity and the emergence of afrotourism in recent years, and for the years to come.
In this episode we discuss:
Cece manages global brand partnerships across lifestyle verticles at VisitBritain. Managing VisitBritain’s portfolio of brand partnerships includes: scoping & securing opportunities, strategic planning and leading on developing compelling international marketing campaigns to encourage tourism to Britain. Cecelia has worked with some of the world’s biggest brands across various sectors including Premier League, Universal Studios, Google, London Facebook, LadBible Group, SnapChat, Warner Bros, British Fashion Council, Aston Martin to name a few.
Outside of this Cecelia works to support Black & minority ethnic-owned businesses/ entrepreneurs to develop by providing strategy and marketing advisory services. No one day is the same in Cecelia’s world.
Cecelia loves to travel – exploring the world, connecting with cultures and making memories! One of her passions is around supporting the countries on the continent to enhance their tourism product & profile to help collectively rewrite the ‘African narrative’
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